Lantz Financial, LLC (CRD # 297573) (Lantz Financial) is registered as an investment adviser
with the Securities Exchange Commission. Lantz Financial is based in Illinois and is organized
as a limited liability company under the laws of the State of Illinois. The firm was formed in
2018, has been registered as a registered investment adviser since 2018, and currently has 9
employees.
Lantz Financial’s principal office and place of business is located at 1733 Park Street, Suite 350,
Naperville, IL 60563. Regular business hours are Monday through Friday 8:30 am to 4:30 pm.
The firm can be contacted by phone at (331) 204-6230.
The firm is owned by Michael J. Lantz and Daniel B. Rohlfing. Kristin Crowley currently serves
as Lantz Financial’s Chief Compliance Officer.
Services Offered
Lantz Financial provides ongoing discretionary and non-discretionary portfolio management
services to individuals, families and businesses. When providing portfolio management services,
the firm not only makes recommendations related to investments, but also implements these
recommendations and provides ongoing monitoring and reporting. In some cases, the firm may
delegate certain investment management responsibilities to outside managers under a sub-
advisory arrangement. Clients may elect to give the firm discretion to make all decisions
(discretionary management) or may prefer to approve all decisions before implementation (non-
discretionary management).
As of December 31, 2022, the firm managed $585,461,144 in assets, $526,622,379 of which was
managed on a discretionary basis and $58,838,765 of which was managed on a non-discretionary
basis.
Lantz Financial also provides investment advisory services to individuals, families and
businesses where the firm makes ongoing investment recommendations, but the client is
responsible for determining whether or not to implement recommendations, and if they decide to
do so, are responsible for actual implementation.
Additionally, the firm provides project oriented and ongoing financial planning services to
individuals and families where the firm offers advice or other strategic assistance in areas such as
education funding, retirement planning, estate planning, risk management, employee benefits
planning, tax planning, etc. When engaged to provide financial planning assistance, clients are
responsible
for determining whether or not to implement a recommendation, and if they decide
to do so, are responsible for implementation. The details of an engagement vary on a case by
case basis depending on the complexity of the client’s financial situation. Generally, however,
an engagement involves identification of goals and objectives, collection and analysis of data,
formulation of a strategy, and preparation of a written plan.
Lantz Financial also provides retirement plan services to businesses which may include plan
level services such as discretionary management services, non-discretionary management
services, and investment advisory services related to different types of retirement plans. When
providing management services, the firm is responsible for implementing recommendations.
When the firm is providing advisory services, the client is responsible for implementation of
recommendations.
General Information
Regardless of the services provided, each is tailored to the individual needs of a particular client
(whether an individual, a family, or a business) through an assessment conducted prior to an
engagement. Clients may impose restrictions related to the level of discretion granted, the types
of investments used, etc. Terms of an actual engagement, including description of service,
limitations and restrictions, fees, etc., are all detailed before any engagement begins in a written
client agreement.
Because the firm is a registered investment adviser, we are required to meet certain fiduciary
standards when providing investment advice to clients. Additionally, when we provide
investment advice related to a retirement plan account or an individual retirement account, we
are considered fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. As such, we are required to act in your best interest and not put our interest
ahead of yours, even though our compensation creates some conflicts with your interests in that
the more you have us manage, the more we can earn. Our clients however are under no
obligation to use services recommended by our associated persons. Furthermore, we believe that
our recommendations are in the best interests of our clients and are consistent with our clients’
needs.