General
Vitral Advisors, LLC (“Vitral” or the Advisor or the Firm) is a limited liability company
organized in the State of Florida and registered to conduct business as a Registered Investment
Adviser since June 2018. Vitral is wholly owned by Vitral Holdings Ltd.
Description of Advisory Services
Clients may engage Vitral to manage all or a portion of their assets on a discretionary or non-
discretionary basis or to provide investment advice on a consulting non-binding basis. Vitral and
its representatives provide advice that is tailored to the individual needs of the client based on the
financial information and the investment objective(s) communicated by the client. Clients may
impose restrictions on investing in certain securities or groups of securities by notifying the firm
or representative in writing.
The Adviser’s investment management services include the design, structure, and implementation
of various personalized investment strategies for managed discretionary and non-discretionary
accounts (the “Accounts”). Investment activities are focused on investments to various kinds of
assets classes and securities in a variety of markets that are intended to fit within the client’s
investment objectives, investment strategies and risk tolerance profile as described by each client.
The overall advisory services offered by Vitral fall within the following categories:
Customized Discretionary Portfolios
Adviser offers discretionary Customized Separately Managed Accounts (CMA) that are
customized to each client. CMA may focus on investments in specified and/or limited types of
assets and securities, in limited markets, or they may be broad-based across many asset classes
and markets. Such accounts are intended to fit within the investor’s objectives, strategies and risk
profile as described by each client. The strategies utilized for these customized accounts may be
similar to or may vary widely from the core strategies typically utilized by the Adviser, as further
described in this Brochure or customized for each client based upon variety of factors. Clients may
place targets on these accounts and may restrict the types of financial instruments traded in such
accounts.
Vitral tailors’ investment advisory services to the individual needs of the client. The goals and
objectives for each client are documented via new account documentation. Client Profiles are
created that reflect the stated goals and objective. Vitral’s clients are allowed to impose
restrictions on the investments in their account. All limitations and restrictions placed on accounts
must be presented to Vitral in writing.
Other Non-Discretionary Advisory Services
Adviser provides non-discretionary advisory services to the types of clients described in this
Brochure in accordance with a non-discretionary advisory agreement between Adviser and the
client. Each agreement typically defines the scope and terms of services to be provided and fees
and other charges these services might be subject to. Adviser also may provide recommendations
and research in connection to the client’s investment objective and risk tolerance. These services
are individually tailored to each client’s needs and such advice may be provided to accounts with
assets maintained by various third parties.
Family
Office Services
The Adviser offers family office investment advisory services. Such services include but are not
limited to furnishing advice to clients on matters not involving securities, such as financial planning
matters, retirement planning, real estate planning, trust services that often include estate planning
and educational services.
The Adviser also may provide personalized confidential financial planning, investment
management and financial advisory, as well as family office services to individuals, corporations,
trusts, and charitable organizations. Advice is provided through consultation with the client and
may include determination of financial objectives, identification of financial problems, cash flow
management, insurance review, investment management, education funding, retirement planning,
estate planning, real estate analysis and educational services.
Other Services
Adviser from time to time may provide additional services to clients as might be agreed between
the client and the Adviser.
Regulatory Assets Under Management
As of December 31, 2023, Vitral maintained approximately $79,370,018.83 of regulatory assets
under management on a non-discretionary basis and approximately $38,443,097.47 of regulatory
assets under management on a discretionary basis as of December 31, 2023.
Additional General Information
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) may be recommended to
clients or engaged directly by the client on an as-needed basis. Conflicts of interest related to
recommendations of other professionals will be disclosed to the client in the event they may occur.
Vitral may recommend that clients authorize the active discretionary management of all or a
portion of their assets by and/or among certain Independent Money Managers (“IMM”), based on
the stated investment objectives of the client or upon the client's request. The terms and conditions
under which the client engages the IMM are set forth in a separate written agreement between the
client and the designated IMM. Vitral provides the service of selecting or recommending the
IMM. Vitral also periodically monitors and reviews the account performance and the client's
investment objectives. Vitral receives an advisory fee which is based on a percentage of the market
value of the assets being managed, including assets being managed by the IMM.
Clients should be aware that non-U.S. IMM’s who serve only non-U.S. clients may not be
registered in the United States, with the U.S. Securities and Exchange Commission or any State;
depending on the laws of their home jurisdictions, they may be registered in their home
jurisdictions.
In addition to Vitral's Brochure, the client also receives the Brochure or other disclosure
documents, if applicable, from the IMM’s.
Fees charged by the broker-dealer/custodian of the client's assets are exclusive of, and in addition
to, Vitral's investment advisory fee, and the client may incur additional fees beyond those charged
by Vitral and the broker-dealer/custodian.
Vitral investment advisory agreements may not be assigned without client consent.
Participation or Offering Wrap Fee Programs
Vitral does not participate in or offers participation in any Wrap Fee Program currently.