Firm Information
This Disclosure Brochure (“Form ADV Part 2”) provides information regarding the qualifications,
business practices, and the advisory services provided by Cypress Financial Planning, LLC’s
(“Cypress” or the “Firm,” “we,” “us,” “ours,”).
We are a federally Registered Investment Adviser with the U.S. Securities and Exchange
Commission (“SEC”). We were founded in 2009 and are primarily owned and operated by
Jeffrey R. Jones.
We provide investment advisory services to individuals, high net worth individuals, families,
businesses, corporate pension and profit-sharing plans, charitable institutions, foundations,
endowments, and trust programs. Our investment advisory services include investment
management and financial planning.
We are strictly a fee-only financial planning and investment management firm. Our
compensation is solely from fees paid directly by clients. We do not receive commissions based
on our clients’ purchase(s) of any financial product, including insurance. No commissions in any
form are accepted.
All of our financial advisors are fee-only fiduciaries who exercise his or her best efforts to act in
good faith and in the best interest of the client. To this end, we offer a holistic approach to your
finances including retirement planning, tax planning, insurance planning, education planning,
business ownership concerns, intergenerational support, and estate management solutions.
Types of Advisory Services
Wealth Management
We typically provide a variety of wealth management services to individuals, high net worth
individuals and families, in several areas of a client’s financial situation, depending on their
goals, objectives, and resources.
In Wealth Management engagements, we provide ongoing Financial Planning and Investment
Management services as described above and we provide customized investment management
solutions for our clients. We will manage advisory accounts on a discretionary or non-
discretionary basis, as agreed upon with the client.
We meet with the client to review risk tolerance, financial goals and objectives, and time
horizons. Additional meetings may include a review of additional financial information; sources
of income, assets owned, existing insurance, liabilities, wills, trusts, business agreements, tax
returns, investments, and personal and family obligations.
The financial plan may include both long and short-term considerations, depending upon the
individual scenario. Upon completion a plan is presented to the client and the client is provided
with recommendations that are deemed to be compatible with the client’s stated goals and
objectives. An implementation schedule is reviewed with the client to determine which steps
will be pursued, and with whom the steps may be accomplished. The client is under no
obligation to utilize the Firm to implement the advice or plan. Clients may choose all or certain
components of advice and recommendations and can implement the recommendations
through the service providers of their choice.
We will then construct a portfolio consisting of one or all of the following: individual equities,
bonds, other investment products, no-load or load-waived mutual funds, and ETFs. We will
allocate the client’s assets among various investments taking into consideration the overall
management style selected by the client. Mutual funds will be selected on the basis of any or all
of the following criteria: the fund’s performance history; the industry sector in which the fund
invests; the track record of the fund’s manager; the fund’s investment objectives; the fund’s
management style and philosophy; and the fund’s management fee structure. Portfolio
weighting between funds and market sectors will be determined by each client’s individual
needs and circumstances.
Retirement Plan Services
We provide Retirement Plan Advisory Services. Our IARs may offer consulting and advisory
services for employer sponsored retirement plans in accordance with the Employee Retirement
Income Security Act (“ERISA”). These services are provided on a nondiscretionary basis and the
retirement plan sponsor retains full discretionary authority over the assets of the retirement
plan. When delivering ERISA fiduciary services, we will perform those services for the
retirement plan as a fiduciary under ERISA Section 3(21)(A)(ii) and will act in good faith and with
the degree of diligence, care, and skill that a prudent person rendering similar services would
exercise under similar circumstances. When providing any ERISA fiduciary services, we will
solely be making recommendations to the retirement plan sponsor and the retirement plan
sponsor retains full discretionary authority or control over assets of the plan.
These services which may be provided are generally
set forth below.
Fiduciary Services
• Recommendations to establish or revise the plan’s Investment Policy Statement
• Recommendations to select and monitor the designated investment alternatives
• Recommendations to select and monitor qualified default investment alternatives
• Recommendations to allocate and rebalance model asset allocation portfolios
• Recommendations to select and monitor investment managers
Non‐Fiduciary Services
• Assist plan fiduciaries with vendor management (service provider review)
• Assistance with plan fiduciary governance and committee structure
• Determining plan objectives and strategy
• Reviewing and conducting participant education and communication
• Developing and maintaining a fiduciary audit file
While providing retirement plan services, IARs may establish client relationships with
participants of the Plan outside of the scope of retirement plan services. Such relationships may
have existed prior to a retirement plan service agreement and relationships may develop
subsequent to a retirement plan services agreement in various ways. If IAR provides advisory
services outside of the scope of the advisory agreement with a participant, it may be necessary
for that participant to execute an advisory agreement on an individual basis with IAR. IAR will
not use his position as Plan fiduciary to solicit such relationships. Furthermore, IAR will not
encourage Plan participants to conduct “rollovers” or to take any other action that will
negatively affect Plan or Plan participants or increase compensation to IAR or our Firm.
Separate Plan and Participant relationship agreements will dictate terms of participant
relationships.
Wrap Fee Programs
A “wrap-fee” program is one that provides the client with advisory and brokerage execution
services for an all-inclusive fee. The client is not charged separate fees for the respective
components of the total service. We do not sponsor, manage or participate in a Wrap Fee
Program.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act,
(“ERISA”) and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing
retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests. We must take into
consideration each client’s objectives and act in the best interests of the client. We are
prohibited from engaging in any activity that is in conflict with the interests of the client. We
have the following responsibilities when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial
circumstances, and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented
in an accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to
provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material
fact when communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as
fraud or deceit upon a client; or
• Engaging in any manipulative act or practice with a client.
We will act with competence, dignity, integrity, and in an ethical manner, when working with
clients. We will use reasonable care and exercise independent professional judgement when
conducting investment analysis, making investment recommendations, trading, promoting our
services, and engaging in other professional activities.
Tailored Relationships
We tailor advisory services to the individual needs of the client. Clients may place reasonable
investment restrictions on their portfolios, including bans on investing in particular industries,
and investing in limited amounts of securities. All limitations and restrictions placed on
accounts must be presented to us in writing.
Assets Under Management
As of December 31, 2022, we managed $233,988,878 in client assets; $139,301,892 managed
on a discretionary basis, and $94,686,986on a non-discretionary basis.