Salomon and Ludwin, LLC (“Salomon and Ludwin”) is
a limited liability company organized in the state of
Virginia. The firm was founded in November 2009 by
Dalal Salomon and Daniel Ludwin. The firm employs a
consultative approach to financial planning.
Salomon and Ludwin, LLC specializes in managing
financial assets for individuals, families, estates,
trusts, and group retirement plans. The firm is
primarily focused on the selection and monitoring of
specific non-proprietary investments, then using these
investments inside actively managed accounts.
Advisory services are typically performed in exchange
for a fee which is calculated as a fractional percentage
of assets.
At Salomon and Ludwin, we recognize that each client
has individual objectives and goals, which are
determined during the initial consultation, and
reaffirmed periodically. Clients determine the level of
risk they are willing to take with their assets and their
estimated time horizon. The term “time horizon” refers
to the amount of time clients feel they have before
they think they will start spending the assets in their
account, whether it be for their own retirement or
some other financial objective. Our advice requires an
understanding of your financial condition, goals, and
tolerance for risk.
At Salomon & Ludwin, we believe that our clients
engage with us for the advice and services we
provide, along with our portfolio management
strategies. Although, where applicable, transaction
costs are covered by our wrap fee, they are not a
significant component of our value proposition.
Investment Advisory/Portfolio Management Services
Salomon and Ludwin provides discretionary portfolio
management, financial planning, and retirement plan
consulting services. Salomon and Ludwin offers
active money management services for individuals,
high net worth individuals, families, employer-
sponsored qualified plans, small businesses, trusts,
and foundations.
Salomon & Ludwin provides discretionary investment
advisory services on a fee basis as discussed at Item
5 below. Before engaging Salomon & Ludwin to
provide investment advisory services, clients are
generally required to enter into an Investment
Advisory Agreement with Salomon & Ludwin setting
forth the terms and conditions of the engagement
(including termination), describing the scope of the
services to be provided, and the fee that is due from
the client. To commence the investment advisory
process, Salomon & Ludwin will ascertain each
client’s investment objective(s) and then allocate the
client’s assets consistent with the client’s designated
investment objective(s). Once allocated, Salomon &
Ludwin provides ongoing supervision of the
account(s). Salomon & Ludwin ’s annual investment
advisory fee shall generally include investment
advisory services, and, to the extent specifically
requested by the client, financial planning and
consulting services.
Investment Philosophy
The world, your life, and the markets are not stagnant.
There is a lot to be said about the importance of
adapting. Yet, some things at Salomon & Ludwin are
constant: our belief that honesty, reputation, integrity,
and innovation will drive our success. We devote our
attention to knowing our clients well, to making a
difference in their lives and in the lives of their
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families. We are a close-knit group of professionals
serving our clients in our own unique way.
We prefer to use low-cost, tax-efficient, transparent,
investments to implement our strategies. Our
strategies are designed to mitigate risk in an attempt
to limit portfolio losses. We believe that our industry
focuses too much time on trying to predict the
markets. We prefer to have a logical strategy in place
that reacts to the markets. We strive to act decisively,
logically, and unemotionally.
Investment Strategy
Salomon and Ludwin employs a flexible investment
strategy with the freedom to invest in a wide variety of
asset classes. Salomon and Ludwin generally limits its
investment advice and/or money management to
Exchange Traded Funds (“ETFs”), mutual funds,
equities, bonds, fixed income, debt securities, REITs,
insurance products including annuities, and
government securities.
Use of Mutual and Exchange Traded Funds
Salomon & Ludwin utilizes mutual funds and
exchange traded funds for its client portfolios. In
addition to Salomon & Ludwin ’s investment advisory
fee described below, and transaction and/or custodial
fees discussed above, clients will also incur, relative to
all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g. management
fees and other fund expenses).
Salomon and Ludwin may use other securities as well
to help diversify a portfolio when appropriate. Salomon
and Ludwin combines fundamental and technical
analysis in seeking to profit from market trends, biases
and the future expectations of companies, industries,
regions, and countries. We may use a variety of no-
load/load-waived/non- transaction fee mutual funds or
exchange traded funds, stocks, bonds, as well as
separate account managers in the management of
client assets. Our driving objectives in investment
strategies are diversification, unemotional discipline,
and consistent favorable and competitive returns,
especially in negative markets. Item 8 further
describes our Methods of Analysis, Investment
Strategies and Risks of Loss.
Financial Planning
To the extent requested by the client, Salomon &
Ludwin will generally provide financial planning and
related consulting services regarding matters such as
tax and estate planning, insurance, etc. Salomon &
Ludwin provides such consulting services inclusive of
its advisory fee set forth at Item 5 below.
Please Note: Salomon & Ludwin believes that it is
important for the client to address financial planning
issues on an ongoing basis. Salomon & Ludwin ’s
advisory fee, as set forth at Item 5 below, will remain
the same regardless of whether or not the client
determines to address financial planning issues with
Salomon & Ludwin.
Please Also Note: Salomon & Ludwin does not serve
as an attorney, accountant, or insurance agent, and
no portion of our services should be construed as
same. Accordingly, Salomon & Ludwin does not
prepare legal documents or tax returns, nor does it
offer or sell insurance products. To the extent
requested by a client, we may recommend the
services of other professionals for non-investment
implementation purpose (i.e., attorneys, accountants,
insurance, etc.), including one of Salomon & Ludwin’s
representatives in his separate individual capacity as
a registered representative of Triad Financial Advisors
(“Triad”), an SEC registered and FINRA member
broker-dealer, and other representatives as licensed
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insurance agents. The client is under no obligation to
engage the services of any such recommended
professional.
Please Note-Conflict of Interest: The recommendation
that a client purchase a securities or insurance
commission product from Salomon & Ludwin ’s
representative in his/her individual capacity as a
representative of Triad and/or as an insurance agent,
presents a conflict of interest, as the receipt of
commissions can provide an incentive to recommend
investment and/or insurance products based on
commissions to be received, rather than on a
particular client’s need. The fees charged and
compensation derived from the sale of such insurance
and/or securities products is separate from, and in
addition to, Salomon & Ludwin ’s investment advisory
fee. No client is under any obligation to purchase any
securities or insurance commission products from any
of the Salomon & Ludwin ’s representatives. Clients
are reminded that they can purchase securities and
insurance products recommended by a Salomon &
Ludwin ’s representatives through other, non-affiliated
broker-dealers and/or insurance agents. The client is
not under any obligation to engage any such
professional(s). The client retains absolute discretion
over all such implementation decisions and is free to
accept or reject any recommendation from Salomon &
Ludwin and/or its representatives. If the client
engages any professional (i.e., attorney, accountant,
insurance agent, etc.), recommended or otherwise,
and a dispute arises thereafter relative to such
engagement, the engaged professional shall remain
exclusively responsible for resolving any such dispute
with the client. At all times, the engaged licensed
professional[s] (i.e., attorney, accountant, insurance
agent, etc.), and not Salomon & Ludwin, shall be
responsible for the quality and competency of the
services provided.
Retirement Rollovers - Potential for Conflict of Interest
A client or prospective client leaving an employer
typically has four options regarding an existing
retirement plan (and may engage in a combination of
these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to
the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the
account value (which could, depending upon the
client’s age, result in adverse tax consequences). If
Salomon & Ludwin recommends that a client roll over
their retirement plan assets into an account to be
managed by Salomon & Ludwin , such a
recommendation creates a conflict of interest if
Salomon & Ludwin will earn new (or increase its
current) compensation as a result of the rollover. If
Salomon & Ludwin provides a recommendation as to
whether a client should engage in a rollover or not
(whether it is from an employer’s plan or an existing
IRA), Salomon & Ludwin is acting as a fiduciary within
the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing
retirement accounts. No client is under any obligation
to roll over retirement plan assets to an account
managed by Salomon & Ludwin, whether it is from an
employer’s plan or an existing IRA. Salomon &
Ludwin ’s Chief Compliance Officer, Jacob Salomon,
remains available to address any questions that a
client or prospective client may have regarding the
potential for conflict of interest presented by such
rollover recommendation.
ESG Investing
Socially Responsible Investing involves the
incorporation of Environmental, Social and
Governance (“ESG”) considerations into the
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investment due diligence process. ESG investing
incorporates a set of criteria/factors used in evaluating
potential investments: Environmental (i.e., considers
how a company safeguards the environment);
Social (i.e., the manner in which a company manages
relationships with its employees, customers, and the
communities in which it operates); and Governance
(i.e., company management considerations). The
number of companies that maintain an acceptable ESG
mandate can be limited when compared to those that
do not, and could underperform broad market indices.
Investors must accept these limitations, including
potential for underperformance. Correspondingly, the
number of ESG mutual funds and exchange-traded
funds are limited when compared to those that do not
maintain such a mandate. As with any type of
investment (including any investment and/or investment
strategies recommended and/or undertaken by
Salomon & Ludwin), there can be no assurance that
investment in ESG securities or funds will be profitable
or prove successful. Salomon & Ludwin does not
maintain or advocate an ESG investment strategy, but
will seek to employ ESG if directed by a client to do so.
401(k) and 403 (b) Accounts
S&L offers actively managed model portfolios to
401(k) and 403(b) plans, similar to the services offered
for individual clients. Salomon and Ludwin can also
provide investment advisory services to 401(k) and
403(b) participant accounts outside our firm who want
additional assistance in selecting investments in their
plan. We do not collect a fee for this assistance.
Sub-Advisory Engagements
Salomon & Ludwin also serves as a sub-adviser to
unaffiliated registered investment advisers per the
terms and conditions of a written Sub-Advisory
Agreement. The unaffiliated investment advisers that
engage Salomon & Ludwin ’s sub-advisory services
shall maintain both the initial and ongoing day-to-day
relationship with the underlying client, including initial
and ongoing determination of client suitability for
Salomon & Ludwin’s designated investment
strategies.
Cash Sweep Accounts
Certain account custodians can require that cash
proceeds from account transactions or new deposits,
be swept to and/or initially maintained in a
specific custodian designated sweep account. The
yield on the sweep account will generally be lower than
those available for other money market accounts.
When this occurs, to help mitigate the corresponding
yield dispersion, Salomon & Ludwin shall generally
(with exceptions) purchase a higher yielding money
market fund (or other type security) available on the
custodian’s platform, unless Salomon & Ludwin
reasonably anticipates that it will utilize the cash
proceeds during the subsequent 30-day period to
purchase additional investments for the client’s
account. Exceptions and/or modifications can and will
occur with respect to all or a portion of the cash
balances for various reasons, including, but not limited
to the amount of dispersion between the sweep
account and a money market fund, an indication from
the client of an imminent need for such cash, or the
client has a demonstrated history of writing checks
from the account.
Please Note: The above does not apply to the cash
component maintained within a Salomon & Ludwin
actively managed investment strategy (the cash
balances for which shall generally remain in the
custodian designated cash sweep account), an
indication from the client of a need for access to such cash,
assets allocated to an unaffiliated investment manager,
and cash balances maintained for fee billing purposes.
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Please Also Note: The client shall remain exclusively
responsible for yield dispersion/cash balance
decisions and corresponding transactions for cash
balances maintained in any Salomon & Ludwin
unmanaged accounts.
ANY QUESTIONS: Salomon & Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains available
to address any questions that a client or prospective
client may have regarding the above.
Borrowing Against Assets/Risks
A client who has a need to borrow money could
determine to do so by using:
Margin-The account custodian or broker-dealer lends
money to the client. The custodian charges the client
interest for the right to borrow money and uses the
assets in the client’s brokerage account as collateral;
and,
Pledged Assets Loan- In consideration for a lender
(i.e., a bank, etc.) to make a loan to the client, the
client pledges investment assets held at the account
custodian as collateral.
These above-described collateralized loans are
generally utilized because they typically provide more
favorable interest rates than standard commercial
loans. These types of collateralized loans can assist
with a pending home purchase, permit the retirement
of more expensive debt, or enable borrowing in lieu of
liquidating existing account positions and incurring
capital gains taxes. However, such loans are not
without potential material risk to the client’s investment
assets. The lender (i.e. custodian, bank, etc.) will have
recourse against the client’s investment assets in the
event of loan default or if the assets fall below a
certain level. For this reason, Salomon & Ludwin does
not recommend such borrowing unless it is for specific
short-term purposes (i.e. a bridge loan to purchase a
new residence). Salomon & Ludwin does not
recommend such borrowing for investment purposes
(i.e. to invest borrowed funds in the market).
Regardless, if the client was to determine to utilize
margin or a pledged assets loan, the following
economic benefits would inure to Salomon & Ludwin:
by taking the loan rather than liquidating assets in the
client’s account, Salomon & Ludwin continues to earn
a fee on such Account assets; and, if the client
invests any portion of the loan proceeds in an account
to be managed by Salomon & Ludwin, Salomon &
Ludwin will receive an advisory fee on the invested
amount; and, if Salomon & Ludwin ’s advisory fee is
based upon the higher margined account value,
Salomon & Ludwin will earn a correspondingly higher
advisory fee. This could provide Salomon & Ludwin
with a disincentive to encourage the client to
discontinue the use of margin.
Please Note: The Client must accept the above risks
and potential corresponding consequences
associated with the use of margin or a pledged assets
loan.
Cybersecurity Risk
The information technology systems and networks
that Salomon & Ludwin and its third-party service
providers use to provide services to Salomon &
Ludwin ’s clients employ various controls, which are
designed to prevent cybersecurity incidents stemming
from intentional or unintentional actions that could
cause significant interruptions in Salomon & Ludwin ’s
operations and result in the unauthorized acquisition
or use of clients’ confidential or non-public personal
information. Clients and Salomon & Ludwin are
nonetheless subject to the risk of cybersecurity
incidents that could ultimately cause them to incur
losses, including for example: financial losses, cost
and reputational damage to respond to regulatory
obligations, other costs associated with corrective
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measures, and loss from damage or interruption to
systems. Although Salomon & Ludwin has established
processes to reduce the risk of cybersecurity
incidents, there is no guarantee that these efforts will
always be successful, especially considering that
Salomon & Ludwin does not directly control the
cybersecurity measures and policies employed by
third-party service providers. Clients could incur similar
adverse consequences resulting from cybersecurity
incidents that more directly affect issuers of securities
in which those clients invest, broker-dealers, qualified
custodians, governmental and other regulatory
authorities, exchange and other financial market
operators, or other financial institutions.
Client Obligations
In performing our services, Salomon & Ludwin shall
not be required to verify any information received from
the client or from the client’s other professionals, and
is expressly authorized to rely thereon. Moreover, it
remains each client’s responsibility to promptly notify
Salomon & Ludwin if there is ever any change in
his/her/its financial situation or investment objectives
for the purpose of reviewing/evaluating/revising our
previous recommendations and/or services.
Portfolio Activity
Salomon & Ludwin has a fiduciary duty to provide
services consistent with the client’s best interest.
Salomon & Ludwin will review client portfolios on an
ongoing basis to determine if any changes are
necessary based upon various factors, including, but
not limited to, investment performance, market
conditions, fund manager tenure, style drift, account
additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there
may be extended periods of time when Salomon &
Ludwin determines that changes to a client’s portfolio
are unnecessary. Clients remain subject to the fees
described in Item 5 below during periods of portfolio
inactivity. Of course, as indicated below, there can be
no assurance that investment decisions made by the
Salomon & Ludwin will be profitable or equal any
specific performance level(s).
Please Note: Investment Risk. Different types of
investments involve varying degrees of risk, and it
should not be assumed that future performance of
any specific investment or investment strategy
(including the investments and/or investment
strategies recommended or undertaken by Salomon &
Ludwin) will be profitable or equal any specific
performance level(s).
Wrap Program-Conflict of Interest
Salomon & Ludwin provides services on a wrap fee
basis as a wrap program sponsor. Under Salomon &
Ludwin ’s wrap program, the client generally receives
investment advisory services, the execution of
securities brokerage transactions, custody and
reporting services for a single specified fee.
Participation in a wrap program can cost the client
more or less than purchasing such services
separately. The terms and conditions of a wrap
program engagement are more fully discussed in
Salomon & Ludwin ’s Wrap Fee Program Brochure.
Conflict of Interest. Because wrap program
transaction fees and/or commissions are being paid
by Salomon & Ludwin to the account
custodian/broker-dealer, Salomon & Ludwin could
have an economic incentive to maximize its
compensation by seeking to minimize the number of
transaction fee trades in the client's account. See
separate Wrap Fee Program Brochure.
Salomon & Ludwin ’s Chief Compliance Officer, Jacob
Salomon, remains available to address any questions
that a client or prospective client may have regarding
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a wrap fee arrangement and the corresponding
conflict of interest.
Please Note: Cash Positions. Salomon & Ludwin
continues to treat cash as an asset class. As such,
unless determined to the contrary by Salomon &
Ludwin, all cash positions (money markets, etc.) shall
continue to be included as part of assets under
management for purposes of calculating Salomon &
Ludwin ’s advisory fee. At any specific point in time,
depending upon perceived or anticipated market
conditions/events (there being no guarantee that such
anticipated market conditions/events will occur),
Salomon & Ludwin may maintain cash positions for
defensive purposes. In addition, while assets are
maintained in cash, such amounts could miss market
advances. Depending upon current yields, at any point
in time, Salomon & Ludwin ’s advisory fee could exceed
the interest paid by the client’s money market fund.
ANY QUESTIONS: Salomon & Ludwin ’s Chief
Compliance Officer, Jacob Salomon, remains available
to address any questions that a client or prospective
may have regarding the above fee billing practice.
Disclosure Brochure
A copy of Salomon & Ludwin ’s written Brochure as
set forth on Part 2A of Form ADV and Form CRS
(Client Relationship Summary) shall be provided to
each client prior to, or contemporaneously with, the
execution of an agreement between the client and
Salomon & Ludwin
Salomon and Ludwin had $1,709,639,369 in
discretionary assets under management in accounts
as of December 31, 2023.