The Firm
Paladin Advisory Group, LLC, d/b/a Paladin Wealth Partners (“Paladin”, “Paladin Wealth Partners”, "PWP",
“Adviser” or the “Firm” to be used synonymously within this Disclosure Brochure) is an independent
registered investment adviser based in Des Moines, Iowa and registered with the Securities and Exchange
Commission (“SEC”). We are organized as a limited liability company under the laws of the State of Iowa.
Paladin has been providing investment advisory services since 2016. The Firm is owned by Bradley Clark,
Adam Bormann, Debra Minkler, and Timothy Pratt.
As used in this Brochure, the words "we", "our" and "us" refer to Paladin Wealth Partners and the words
"you", "your" and "client" refer to you as either a client or prospective client of our firm. Also, you may see
the term Associated Person throughout this Brochure. As used in this Brochure, our Associated Persons
are our firm's officers, employees, and all individuals providing investment advice on behalf of our firm.
Paladin serves as a fiduciary to its clients. As a fiduciary we are required to act in a client’s best interest at all
times, including upholding a duty of loyalty, fairness, and good faith towards each client and seeking to mitigate
conflicts of interest.
Description of Services and Fees
The following paragraphs describe our services and fees. Please refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual needs.
Paladin Wealth Partners provides comprehensive wealth management and investment advisory services
that are customized and tailored to meet the needs of each client. We provide financial advice, counsel
and management in the following key areas:
• Investment Management Services
• Financial Planning and Consulting Services
Investment Management Services
We offer discretionary and non-discretionary investment management services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for investment
management services, we will meet with you to determine your investment objectives, risk tolerance, and
other relevant information (the "suitability information") at the beginning of our advisory relationship. We
will use the suitability information we gather to develop a strategy that enables our firm to give you
continuous and focused investment advice and to make investments on your behalf. Once we construct an
investment portfolio for you, we will monitor and manage your portfolio on an ongoing basis, including
making changes to the portfolio as required by changes in market conditions and/or in your financial
circumstances.
If you participate in our discretionary investment management services, Paladin will have authority to make
investment decisions on your account, including determining the specific securities, and the amount of
securities, to be purchased or sold for your account without prior consultation with the client. Discretionary
authority is typically granted by the investment advisory agreement you sign with our firm, a power of
attorney, or trading authorization forms. You may limit our discretionary authority (for example, limiting the
types of securities that can be purchased for your account) by providing our firm with your restrictions and
guidelines in writing. If you enter into non-discretionary arrangements with our firm, we must obtain your
approval prior to executing any transactions on behalf of your account.
The specific terms and services agreed upon between you and our firm will be outlined in an Investment
Management Agreement (“IMA”).
When we provide investment advice to clients regarding ERISA retirement accounts or an individual
retirement account (“IRA”), the Adviser is a fiduciary within
the meaning of Title I of the Employee
Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which
are laws governing retirement accounts. A conflict of interest exists when we recommend a rollover of an
ERISA account or IRA to another account where we will earn a new (or increased) advisory fee as a result
of the rollover. As a fiduciary, we will only recommend a rollover when we believe it is in your best interest.
No client is under any obligation to transfer a retirement account to an account managed by the Adviser.
Financial Planning Services / Financial Consulting Services
Our firm also offers financial planning and consulting services as a stand-alone service. These services
typically involve a variety of advisory services regarding the management of the client's financial resources
based upon an analysis of their individual needs. If you retain our firm for financial planning and consulting
services, we will meet with you to gather information about your financial circumstances and objectives. As
required, we will conduct follow-up interviews for the purpose of reviewing and/or collecting additional
financial data. Once such information has been reviewed and analyzed, we will provide you with our
financial planning recommendations designed to help you achieve your stated financial goals and
objectives.
Financial planning recommendations are based on your financial situation at the time we provide our
recommendations, and on the financial information you provide to our firm. You have the right to accept or
reject our financial planning recommendations, and you may choose any firm to assist you with
implementing our recommendations.
In certain circumstances, we may also be engaged by High-Net-Worth individuals or entities (defined as
clients that have at least $1,000,000 under management with our firm or that have certified to our firm that
they have a net worth of at least $2,000,000) for financial consulting services. These are typically limited
scope and/or project related and the fee for such services will be negotiated among the parties based on
the scope of the work to be performed.
Retirement Plan Consulting Services
We provide retirement plan consulting services to plan sponsors on an ongoing basis. Generally, such
retirement plan consulting services consist of assisting plan sponsors in establishing, monitoring and
reviewing their company's participant-directed retirement plan. As the needs of the plan sponsor dictate,
areas of advising include recommendation of investment options, plan structure and participant education.
All retirement plan consulting services shall be in compliance with the applicable state law(s) regulating
such services. This applies to client accounts that are pension or other employee benefit plans (“Plan”)
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If the client
accounts are part of a Plan, and we accept appointments to provide our services to such accounts, we
acknowledge that we are a fiduciary within the meaning of Sections 3(21) and 3(38) of ERISA (but only
with respect to our investment advisory services provided to the Plan).
Types of Investments
We primarily offer advice on mutual funds and exchange traded funds. Additionally, we may advise you on
any type of investment that we deem appropriate based on your stated goals and objectives. We may also
provide advice on any type of investment held in your portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities, and
such requests must be in writing.
Assets Under Management
As of December 31, 2023, we manage $186,715,840 in client assets, all of which are on a discretionary
basis.