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A. Lloyd Park, LLC
Lloyd Park, LLC (“Lloyd Park” and/or “the firm”) is an Illinois limited liability company principally
owned by Richard Ford and Julia Cormier. Lloyd Park has been providing investment advisory
services since January 2015.
B. Advisory Services Offered
Discretionary Asset Management Services
Lloyd Park’s discretionary asset management services are predicated on the client's investment
objectives, goals, tolerance for risk, and other personal and financial circumstances. Lloyd Park
will analyze each client's current investments, investment objectives, goals, age, time horizon,
financial circumstances, investment experience, investment restrictions and limitations, and risk
tolerance and implement a portfolio consistent with such investment objectives, goals, risk
tolerance and related financial circumstances. Lloyd Park’s objective is to review the client’s tax,
financial, and estate planning objectives and goals in connection with the client’s investment
objectives, goals, tolerance for risk, and other personal and financial circumstances and make
appropriate recommendations and implementation decisions.
For its discretionary asset management services, Lloyd Park receives a limited power of attorney
to effect securities transactions on behalf of its clients that include securities and strategies
described in Item 8 of this brochure, and to delegate the performance of any services performed
under the client agreement, including asset management, to a third-party money manager.
Lloyd Park may engage third-party service providers to assist with the tax and estate planning
portion of the services provided to clients. In addition, Lloyd Park may utilize third-party
software to analyze individual security holdings and separate account managers utilized within
the client’s portfolio.
Lloyd Park’s investment advisory services to clients take into account a client's personal financial
circumstances, investment objectives and tolerance for risk (e.g., cash-flow, tax and estate). Lloyd
Park’s engagement with a client will include, as appropriate, the following:
▪ Providing assistance in reviewing the client's current investment portfolio against the
client's personal and financial circumstances as disclosed to Lloyd Park in response to a
questionnaire and/or in discussions with the client and reviewed in meetings with Lloyd
Park.
▪ Analyzing the client's financial circumstances,
investment holdings and strategy, and
goals.
▪ Providing assistance in identifying a targeted asset allocation and portfolio design.
▪ Implementing and/or recommending mutual funds, exchange-traded funds, and
individual equity and fixed income securities, each matched to the asset categories in the
client's targeted asset allocation for consideration by the client.
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▪ Reporting to the client on a quarterly basis or at some other interval agreed to with the
client, information on contributions and withdrawals in the client's investment portfolio.
▪ Proposing changes in the client's investment portfolio in consideration of changes in the
client's personal circumstances, investment objectives and tolerance for risk, the
performance record of any of the client's investments, and/or the performance of any
fund retained by the client.
In addition to providing Lloyd Park with information regarding their personal financial
circumstances, investment objectives and tolerance for risk, clients have the right to provide the
firm with any reasonable investment restrictions that should be imposed on the management of
their portfolio, and to promptly notify the firm in writing of any changes in such restrictions or in
the client's personal financial circumstances, investment objectives, goals and tolerance for risk.
On a quarterly basis, Lloyd Park’s reports to clients will remind clients of their obligation to
inform the firm of any such changes or any restrictions that should be imposed on the
management of the client’s account. Lloyd Park will also contact clients at least annually to
determine whether there have been any changes in a client's personal financial circumstances,
investment objectives and tolerance for risk.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
Lloyd Park does not participate in wrap fee programs. (Wrap fee programs offer services for one
all-inclusive fee.)
E. Client Assets Under Management
As of December 31, 2022, Lloyd Park managed $117,937,925 of client assets, all on a
discretionary basis.
Item 5: Fees and Compensation