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Adviser Profile

As of Date 03/17/2026
Registration SEC, Approved, 07/21/2017
Other registrations (3)
ADV Location DRAPER, UT, United States
Contact Info 385 xxxxxxx
Websites
AUM* 499,143,919 33%
of that, discretionary 494,089,490 34%
Number of Employees 30 200%
of those in investment advisory functions 19 111%
Private Fund GAV* 0
Avg Account Size 205,578 30%
% High Net Worth 12.66% 88%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Pension consulting services
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

494M 424M 353M 282M 212M 141M 71M
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker922908736 Stock NameVANGUARD INDEX FDS $ Position$13,430,670 % Position4.00% $ Change19.00% # Change504.00%
Stck Ticker921943858 Stock NameVANGUARD TAX-MANAGED FDS $ Position$13,251,510 % Position4.00% $ Change12.00% # Change0.00%
Stck Ticker922908744 Stock NameVANGUARD INDEX FDS $ Position$10,534,795 % Position3.00% $ Change14.00% # Change3.00%
Stck Ticker82889N699 Stock NameSIMPLIFY EXCHANGE TRADED FUN $ Position$9,363,766 % Position3.00% $ Change-7.00% # Change8.00%
Stck Ticker82889N640 Stock NameSIMPLIFY EXCHANGE TRADED FUN $ Position$11,653,154 % Position3.00% $ Change12.00% # Change13.00%
Stck Ticker78464A854 Stock NameSPDR SERIES TRUST $ Position$9,842,236 % Position3.00% $ Change2.00% # Change-11.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$9,498,761 % Position3.00% $ Change-19.00% # Change-29.00%
Stck Ticker82889N863 Stock NameSIMPLIFY EXCHANGE TRADED FUN $ Position$5,553,319 % Position2.00% $ Change19.00% # Change14.00%
Stck Ticker82889N335 Stock NameSIMPLIFY EXCHANGE TRADED FUN $ Position$8,213,225 % Position2.00% $ Change16.00% # Change11.00%
Stck Ticker82889N368 Stock NameSIMPLIFY EXCHANGE TRADED FUN $ Position$8,145,189 % Position2.00% $ Change14.00% # Change12.00%

Brochure Summary