Entrust Financial offers a variety of advisory services, which include financial planning, consulting, and investment
management services. Prior to Entrust Financial rendering any of the foregoing advisory services, clients are required to
enter into one or more written agreements with Entrust Financial setting forth the relevant terms and conditions of the
advisory relationship (the “Advisory Agreement”).
Entrust Financial began conducting advisory business in March 2015 and is majority owned by Joslyn G. Ewart and
McKenzie J. Frankel. As of December 31, 2022, the Firm had approximately $224,999,007 in assets under management,
of which $222,955,627 was managed on a discretionary basis, and $2,043,380 was managed on a non-discretionary
basis.
While this brochure generally describes the business of Entrust Financial, certain sections also discuss the activities of
its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying a similar status
or performing similar functions), employees, or any other person who provides investment advice on Entrust Financial’s
behalf and is subject to the Firm’s supervision or control.
Investment and Wealth Management Services
Entrust Financial manages client investment portfolios on a discretionary and non-discretionary basis. In addition, Entrust
Financial offers wealth management services to clients, which generally include a broad range of comprehensive financial
planning and consulting services as well as discretionary management of investment portfolios.
Entrust Financial primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”), and
independent investment managers (“Independent Managers”) in accordance with each client’s stated investment
objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment held in client
portfolios. Clients may engage Entrust Financial to manage and/or advise on certain investment products that are not
maintained at their primary custodian, such as variable life insurance and annuity contracts and assets held in employer-
sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, Entrust Financial directs or
recommends the allocation of client assets among the various investment options available with the product or plan.
These assets are generally maintained at the underwriting insurance company, or the custodian designated by the
product’s (or plan’s) provider.
Entrust Financial tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives. Entrust
Financial consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity
constraints, and other related factors relevant to the management of their portfolios. Clients are advised to promptly
notify Entrust Financial if there are changes in their financial situation or if they wish to place any limitations on the
management of their portfolios. Clients may impose reasonable restrictions or mandates on the management of their
accounts if Entrust Financial determines, in its sole discretion, that the conditions would not materially impact the
performance of a management strategy or prove overly burdensome to the Firm’s management efforts.
Financial Planning and Consulting Services
Entrust Financial offers clients a broad range of financial planning and consulting services, which include any or all of
the following functions:
• Business Planning • Retirement Planning
• Cash Flow Forecasting • Risk Management
• Trust and Estate Planning • Charitable Giving
• Financial Reporting • Distribution Planning
• Investment Consulting • Tax Planning
• Insurance Planning • Manager Due Diligence
While each of these services is available on a stand-alone basis, certain services may also be rendered in conjunction
with investment portfolio management as part of a comprehensive wealth management engagement (described in more
detail below).
In performing these services, Entrust Financial is not required to verify any information received from the client or from
the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly authorized to rely on such information.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation to act upon
any of the recommendations made by Entrust Financial under a financial planning or consulting engagement. Clients are
advised that it remains their responsibility to promptly notify the Firm of any change in their financial situation or
investment objectives for the purpose of reviewing, evaluating, or revising Entrust Financial’s recommendations and/or
services.
Use of Independent Managers
As mentioned above, Entrust Financial may select certain Independent Managers to actively manage a portion of its
client’s assets. The specific terms and conditions under which a client engages an Independent Manager are set forth in
a separate written agreement with the designated
Independent Manager. In addition to this brochure, clients should
also receive the written disclosure documents of the respective Independent Managers engaged to manage their assets.
Entrust Financial evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves, and other third-
party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the Independent Managers’
investment strategies, past performance, and risk results in relation to its clients’ individual portfolio allocations and risk
exposure. Entrust Financial also takes into consideration each Independent Manager’s management style, returns,
reputation, financial strength, reporting, pricing, and research capabilities, among other factors.
Entrust Financial continues to provide services relative to the discretionary selection of the Independent Managers. On
an ongoing basis, the Firm monitors the performance of those accounts managed by Independent Managers. Entrust
Financial seeks to ensure that Independent Managers’ strategies and target allocations remain aligned with its client’s
investment objectives and overall best interests.
ERISA PLAN SERVICES
Entrust offers service to qualified and non-qualified retirement plans, including 401(k) plans, 403(b) plans, pension, and
profit-sharing plans, cash balance plans, and deferred compensation plans.
Limited Scope ERISA 3(21) Fiduciary. Entrust acts as a limited scope ERISA 3(21) fiduciary that can advise, help,
and assist plan sponsors with their investment decisions. As an investment advisor, Entrust has a fiduciary duty
to act in the best interest of the Client. The plan sponsor is still ultimately responsible for the decisions made in
their plan, though using Entrust can help the plan sponsor delegate liability by following a diligent process.
1. Fiduciary Services are:
• Provide investment advice to the Client about asset classes and investment alternatives available for the
Plan in accordance with the Plan’s investment policies and objectives. Clients will make the final decision
regarding the initial selection, retention, removal, and addition of investment options. Entrust acknowledges
that it is a fiduciary as defined in ERISA section 3 (21) (A) (ii).
• Assist the Client in the development of an investment policy statement (“IPS”). The IPS establishes the
investment policies and objectives for the Plan. Client shall have the ultimate responsibility and authority
to establish such policies and objectives and to adopt and amend the IPS.
• Provide investment advice to the Plan Sponsor with respect to the selection of a qualified default
investment alternative for participants who are automatically enrolled in the Plan or who have otherwise
failed to make investment elections. The Client retains the sole responsibility to provide all notices to the
Plan participants required under ERISA Section 404(c) (5) and 404(a)-5.
• Assist in monitoring investment options by preparing periodic investment reports that document
investment performance, consistency of fund management, and conformance to the guidelines set forth in
the IPS and make recommendations to maintain, remove or replace investment options.
• Meet with the Client on a periodic basis to discuss the reports and the investment recommendations.
2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information and the investment
alternatives available to them under the Plan. Client understands Entrust’s assistance in the education of
the Plan participants shall be consistent with and within the scope of the Department of Labor’s definition
of investment education (Department of Labor Interpretive Bulletin 96-1). As such, Entrust is not providing
fiduciary advice as defined by ERISA 3(21)(A)(ii) to the Plan participants. Entrust will not provide investment
advice concerning the prudence of any investment option or combination of investment options for a
particular participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan participation among the
employees and investment and financial understanding by the employees.
Entrust may provide these services or, alternatively, may arrange for the Plan’s other providers to offer these
services, as agreed upon between Entrust and Client.
3. Entrust has no responsibility to provide services related to the following types of assets (“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and similar vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in the calculation of Fees paid to Entrust on the ERISA Agreement. Specific
services will be outlined in detail to each plan in the 408(b)2 disclosure.