Description of Services and Fees
Life Planning Partners, Inc. is a registered investment adviser based in Jacksonville, Florida. We are organized as
a sub-Chapter S corporation under the laws of the State of Florida. We have been providing investment advisory
services since 2004. Carolyn McClanahan is our principal owner. Currently, we offer the following investment
advisory services, which are personalized to each individual client:
• Annual Advisory Services
• Pension Consulting Services
• Advisory Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual needs. As
used in this brochure, the words "we", "our" and "us" refer to Life Planning Partners, Inc. and the words "you",
"your" and "client" refer to you as either a client or prospective client of our firm. Also, you may see the term
Associated Person throughout this brochure. As used in this brochure, our Associated Persons are our firm's
officers, employees, and all individuals providing investment advice on behalf of our firm.
Annual Advisory Services
Our firm offers financial planning and portfolio management services on an ongoing basis. Our holistic financial
planning strives to address all facets of life based upon an analysis of your individual needs. Only by knowing how
you live, your lifestyle, health, finances, family structure, values, and goals, can we form a "financial life plan" to
work towards helping you achieve a great life today and in the future.
After an initial data gathering process, we will outline an initial plan including cash flow projections, tax planning,
insurance review, estate planning, and investment planning. Together, we determine the action list and agree on
an implementation process geared towards helping you reach your goals.
This process allows us to assist you in implementing our recommendations to effectively manage your income,
assets, and liabilities to meet your financial goals and objectives.
Because life is constantly changing, it is important that we review your plans and goals regularly. Financial plans
are based on your financial situation at the time the plan is prepared and are based on financial information
disclosed by you. We feel that scheduled reviews are imperative in making certain we are doing the utmost to
assist you. In this engagement, the components of the financial plan are regularly reviewed and updated to reflect
changes in your situation. These reviews will focus on changes in your goals, resources, and current laws to help
you maximize your resources while minimizing risks.
As your financial situation, goals, objectives, or needs change, you must notify us promptly. You are advised that
certain assumptions may be made with respect to interest and inflation rates and use of past trends and
performance of the market and economy in our recommendations and investment strategies.
As part of our ongoing financial planning services the investment advice provided is custom tailored to meet your
needs and investment objectives. Once the portfolio is constructed, we provide regular supervision and
rebalancing of the portfolio as changes in market conditions and your circumstances may require and subject to
any written guidelines that you may provide. We work together to create an Investment Policy Statement and
setup ongoing investment management.
Where you have granted the firm discretionary authority, we are authorized to conduct transactions of cash and
securities in your account, on your behalf and at your expense without your further approval. Where we enter
into non-discretionary arrangements with you,
we will obtain your approval prior to the execution of a trade.
Types of Investments
We offer advice on equity securities, corporate debt securities, certificates of deposit, municipal securities,
investment company securities, and US Government securities.
Additionally, we may advise you on any type of investment that we deem appropriate based on your stated goals
and objectives. We may also provide advice on any type of investment held in your portfolio at the inception of
our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities. You must
provide these restrictions to our firm in writing.
Pension Consulting Services
We may provide pension consulting services to employee retirement plans and their fiduciaries based upon an
analysis of the needs of the plan. In general, these services may include a plan review, formation of an investment
policy statement, due diligence on plan providers, on-going consulting, and communication and education
services where we will assist the plan sponsor in providing meaningful information regarding the pension plan to
its participants.
These services are designed and intended to assist plan sponsors in meeting their management and fiduciary
obligations to Participants under the Employee Retirement Income Securities Act ("ERISA"). Typically, the named
plan fiduciary must make the ultimate decision as to retaining the services of such investment advisers as we
recommend. The plan fiduciary is free to seek independent advice about the appropriateness of any
recommended services for the plan.
Pursuant to adopted regulations of the U.S. Department of Labor, we are required to provide the Plan's
responsible plan fiduciary (the person who has the authority to engage us as an investment adviser to the Plan)
with a written statement of the services we provide to the Plan, the compensation we receive for providing those
services, and our status (which is described below).
The services we provide to your Plan are described above, and in the service agreement signed with our firm. Our
compensation for these services is described Item 5 and also in the service agreement. We do not reasonably
expect to receive any other compensation, direct or indirect, for the services we provide to the Plan. If we receive
any other compensation for such services, we will (i) offset the compensation against our stated fees, and (ii) we
will promptly disclose the amount of such compensation, the services rendered for such compensation and the
payer of such compensation to you.
In providing services to the Plan, our status is that of an investment adviser registered with the U.S. Securities and
Exchange Commission and other jurisdictions as required. We are not subject to any disqualifications under
Section 411 of ERISA. In performing fiduciary services, we are acting as a non-discretionary fiduciary of the Plan
as defined in Section 3(21), only. We do not act as a discretionary "investment manager" of the Plan as defined
in Section 3(38) under ERISA.
Advisory Consulting Services
We offer consulting services that are limited in scope and primarily involve advising you on specific financial
related topics set forth in an agreement. The topics we address may include, but are not limited to, risk
assessment/management, investment planning, financial organization, or financial decision making/negotiation.
Wrap Fees
We do not participate in a wrap fee program.
Assets Under Management
As of December 31, 2022, we provided continuous management services for $231,540,516 in client assets on a
discretionary basis, and $526,431 on a non-discretionary basis.