We specialize in the following types of services: Asset Management, Financial Planning & Consulting,
Pensions Consulting, and Referrals to Third Party Money Managers.
We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a corporation formed in the State of California. Our firm has been in
business as an investment adviser since 2015 and is owned as follows:
Greg Bentley – 33% Owner
Blake Daniels – 33% Owner
Elliot Kallen ‐ 34% Owner
All material conflicts of interest are disclosed below regarding our firm, our representatives, or our
employees, which could be reasonably expected to impair the rendering of unbiased and objective
advice. We disclose that lower fees for comparable services may be available from other sources.
Description of the Types of Advisory Services We Offer
Asset Management:
We emphasize continuous and regular account supervision. As part of our asset management service,
we generally create a portfolio, consisting of individual stocks or bonds, exchange traded funds (“ETFs”),
options, mutual funds and other public and private securities or investments. The client’s individual
investment strategy is tailored to their specific needs and may include some or all the previously
mentioned securities. Each portfolio will be initially designed to meet a particular investment goal,
which we determine to be suitable to the client’s circumstances. Once the appropriate portfolio has been
determined, we review the portfolio at least quarterly and if necessary, rebalance the portfolio based
upon the client’s individual needs, stated goals, and objectives. Each client has the opportunity to place
reasonable restrictions on the types of investments to be held in the portfolio.
Financial Planning & Consulting:
We provide a variety of financial planning and consulting services to individuals, families, and other
clients regarding the management of their financial resources based upon an analysis of the client’s
current situation, goals, and objectives. Generally, such financial planning services will involve
preparing a financial plan or rendering a financial consultation for clients based on the client’s
financial goals and objectives. This planning or consulting may encompass one or more of the
following areas: Investment Planning, Retirement Planning, Estate Planning, Charitable Planning,
Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study, Corporate
Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit
Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For example,
recommendations may be made that the clients begin or revise investment programs, create, or
revise wills or trusts, obtain, or revise insurance coverage, commence or alter retirement savings, or
establish education or charitable giving programs. It should also be noted that we refer clients to an
accountant, attorney, or other specialist, as necessary for non‐advisory related services. For written
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financial planning engagements, we provide our clients with a written summary of their financial
situation, observations, and recommendations. For financial consulting engagements, we usually do
not provide our clients with a written summary
of our observations and recommendations as the
process is less formal than our planning service. Plans or consultations are typically completed within
six (6) months of the client signing a contract with us, assuming that all the information and
documents we request from the client are provided to us promptly. Implementation of the
recommendations will be at the discretion of the client.
We disclose to our financial planning clients that a conflict of interest exists between us and our
clients. The client is under no obligation to act upon the investment adviser’s recommendation. If the
client elects to act on our recommendations, the client is under no obligation to affect the transaction
through us.
Referrals to Third Party Money Managers:
We provide clients with a list of investment advisory services of third‐party professional Portfolio
Management firms for the individual management of client accounts. As part of this process, we assist
clients in identifying an appropriate third‐party money manager. We provide initial due diligence on
third party money managers and ongoing reviews of their management of your account.
To assist clients in the selection of a third‐party money manager, we typically gather information
from the client about their financial situation, investment objectives, and reasonable restrictions they
can impose on the management of the account, which are often very limited. It is important to note
that we do not offer advice on any specific securities or other investments in connection with this
service. Investment advice and trading of securities is only offered by or through the third‐party
money managers to clients.
We periodically review third party money managers’ reports provided to the client, but no less often
than on an annual basis. Our associates contact the clients from time to time, as agreed to with the
client, in order to review their financial situation and objectives; communicate information to third
party money managers as warranted; and, assist the client in understanding and evaluating the
services provided by the third party money manager. The client will be expected to notify us of any
changes in his/her financial situation, investment objectives, or account restrictions that could affect
their account. The client may also directly contact the third‐party money manager managing the
account or sponsoring the program.
Tailoring of Advisory Services
We offer individualized investment advice to clients utilizing our Asset Management service.
Additionally, we offer general investment advice to clients utilizing our Financial Planning &
Consulting, and Referrals to Third Party Money Management services.
Each client has the opportunity to place reasonable restrictions on the types of investments to be held
in the portfolio. Restrictions on investments in certain securities or types of securities may not be
possible due to the level of difficulty this would entail in managing the account. Restrictions would
be limited to our Asset Management service. We do not manage assets through our other services.
Participation in Wrap Fee Programs
We do not offer a Wrap Fee Program.
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Regulatory Assets Under Management
As of December 31, 2023, we manage $234,370,500 on a discretionary basis and $0 on a non‐
discretionary basis. If non‐discretionary authority is provided, we must secure client permission
prior to effecting securities transaction for the client in the client’s brokerage account(s).