PLUS CAPITAL

other names
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Adviser Profile
As of Date 07/02/2024
Adviser Type - Large advisory firm
Number of Employees 9
of those in investment advisory functions 4
Registration SEC, Approved, 06/30/2023
Other registrations (4)
Former registrations

PLUS CAPITAL MANAGEMENT, L.L.C.

AUM* 194,642,141
of that, discretionary 194,642,141
Private Fund GAV* 194,642,141 6.11%
Avg Account Size 14,972,472
SMA’s No
Private Funds 13
Contact Info 310 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Commissions
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
1 1 1 1

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeVenture Capital Fund Count13 GAV$194,642,141

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Brochure Summary

Overview

Plus Capital Management, L.L.C. (together with its affiliates, “Plus Capital” or “the firm”) is a Delaware limited liability company founded in February 2013. Plus Capital provides investment management and advisory services to privately offered partnerships, limited liability companies and certain qualifying individuals. PLUS Collective Access Fund, L.P. (“PCAF I”) and PLUS Collective Access Fund II, L.P. (“PCAF II”) are private investment funds that primarily make consumer and enterprise-focused venture capital investments. PCAF I and PCAF II are structured to invest in verticals that best leverage the experience of the Plus Capital team and the social capital of the firm’s celebrity partners. Primarily, PCAF I and PCAF II invest in consumer product, consumer technology and enterprise technology companies across five primary investment themes: health & wellness, conscious consumer, sustainability, future of education, and future of work. In addition to PCAF I, PCAF II and one additional legacy fund, Plus Capital has formed ten (10) additional special purpose vehicles (each an “SPV” and, together with
PCAF I and PCAF II, each a “Fund” and collectively the “Funds”) to take advantage of outsized allocations or deals not suitable for PCAF I and/or PCAF II. Plus Capital intends to continue offering similar opportunities, should they be available. As of December 31, 2023, Plus Capital had $194,642,141 in regulatory assets under management on a discretionary basis; as of this date, Plus Capital did not manage assets on a non-discretionary basis. Plus Capital also provides investment advice to certain qualifying individuals on a non-discretionary basis. Plus Capital Management, L.L.C. is wholly owned by Plus Ventures, LLC, whose controlling member is Adam Lilling. Plus Capital manages each Fund within the guidelines and restrictions set forth in the Funds’ offering documents (e.g., the operating agreement, additional information package and/or signature package, as applicable) (collectively, the “Offering Documents”) and within applicable regulatory guidelines or limitations. Investment advice is provided directly to the Funds, and it is not tailored for the individual needs of each Fund’s underlying investors.