CONTRARY LLC

other names
{{ Info.Overview }}
Revenue {{ Info.Revenue | formatUSD }}
Headquarters {{ Info.Headquarters }}
cb

Adviser Profile
As of Date 03/29/2024
Adviser Type - Large advisory firm
Number of Employees 20
of those in investment advisory functions 6
Registration SEC, Approved, 2/28/2023
Other registrations (3)
Former registrations

CONTRARY LLC

AUM* 198,640,000 9.16%
of that, discretionary 198,640,000 9.16%
Private Fund GAV* 198,640,000 9.16%
Avg Account Size 19,864,000 -1.76%
SMA’s No
Private Funds 10 1
Contact Info 862 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
182M 156M 130M 104M 78M 52M 26M
2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeVenture Capital Fund Count10 GAV$198,640,000

Similar advisers

Adviser Hedge Fund Liquidity Fund Private Equity Fund Real Estate Fund Securitized Asset Fund Venture Capital Fund Other Fund Total Private Fund GAV AUM #Funds
Adviser PLUS CAPITAL Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund194.6m Other Fund- Total Private Fund GAV389.3m AUM194.6m #Funds13
Adviser DAIWA CAPITAL MANAGEMENT SILICON VALLEY INC. Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund280.7m Other Fund- Total Private Fund GAV561.3m AUM280.7m #Funds2
Adviser NEW RHEIN HEALTHCARE INVESTORS LLC Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund144.5m Other Fund- Total Private Fund GAV289.1m AUM229.6m #Funds5
Adviser PLEXO CAPITAL MANAGEMENT, LLC Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund154.3m Other Fund- Total Private Fund GAV308.6m AUM175.0m #Funds3
Adviser WINTHROP SQUARE CAPITAL, L.P. Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund56.3m Other Fund- Total Private Fund GAV112.6m AUM172.7m #Funds3
Adviser GREE CAPITAL PARTNERS, LLC Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund99.8m Other Fund- Total Private Fund GAV199.5m AUM172.1m #Funds8
Adviser ALETHEA CAPITAL MANAGEMENT, LLC Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund46.8m Other Fund- Total Private Fund GAV93.5m AUM167.9m #Funds2
Adviser CAERUS INVESTMENT ADVISORS, LLC Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund52.0m Other Fund- Total Private Fund GAV104.0m AUM206.4m #Funds13
Adviser ACCION IMPACT MANAGEMENT LLC Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund145.7m Other Fund- Total Private Fund GAV291.4m AUM191.1m #Funds3
Adviser LEVEL ONE FUND Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund196.4m Other Fund- Total Private Fund GAV392.8m AUM196.4m #Funds2

Brochure Summary

Overview

Contrary is a venture capital firm that was founded in September 2020 and provides investment advisory services to various investment funds sponsored or organized by Contrary (the “Funds”). The principal owner of Contrary is Eric Tarczynski (the “Principal”). A related person of Contrary generally acts as the general partner of (or in another equivalent management position for) each Fund (the “General Partners” and each, a “General Partner”). References to Contrary in this Brochure include, as the context requires, affiliates through which Contrary provides investment advisory services or that act in any capacity referenced in the previous sentence. References to “person” in this Brochure include, as the context permits, natural persons and entities. Contrary focuses primarily on equity investments in venture and growth-stage technology companies. Fund investments typically take the form of venture capital or growth capital transactions in private companies, or as structured transactions in small capitalization public companies. Although the primary focus of each Fund is on venture capital and growth equity investments in companies based in the U.S., Contrary may from time to time recommend other types of investments (such as publicly traded equity, selective early-stage investments in privately-held companies or investments in companies outside of the U.S.) to the extent consistent with the respective Fund’s investment strategy and objectives and its Governing Documents (as defined below). Contrary’s advisory services consist of: (i) investigating, identifying and evaluating investment opportunities; (ii) structuring, negotiating and making investments on behalf of the Funds; (iii) managing and monitoring the performance of such investments; and (iv) exiting
such investments on behalf of the Funds. Contrary’s advisory services to each Fund are subject to the specific investment objectives and restrictions applicable to such Fund, as set forth in each Fund’s limited partnership agreement, confidential private placement memorandum and other governing documents (collectively, the “Governing Documents”). Investors (each a “Limited Partner” and collectively, “Limited Partners”) and prospective investors in each Fund should refer to the Governing Documents of that Fund for information on the investment objectives and investment restrictions with respect to that Fund. There can be no assurance that any of the Funds’ investment objectives will be achieved. In accordance with common industry practice, one or more of the Funds or their general partners may enter into “side letters” or similar agreements with certain investors pursuant to which the Fund or its general partner grants the investor specific rights, benefits, or privileges that are not made available to investors generally. Contrary expects to invite other investment firms, strategic investors, and others that are not affiliated with Contrary or the Funds to participate in transactions with the Funds. Contrary may form co-investment vehicles or other entities to co-invest with certain Funds in one or more investments. Refer to the Governing Documents for additional information. Contrary does not participate in any wrap fee programs. Contrary manages assets of the Funds on a discretionary basis in accordance with the terms and conditions of each Fund’s Governing Documents. Contrary does not manage client assets on a non-discretionary basis. As of December 31, 2023, Contrary had on a discretionary basis $198,640,000 of regulatory assets under management.