Adviser Profile

As of Date 04/01/2026
Registration SEC, Approved, 05/11/2015
ADV Location BLOOMFIELD HILLS, MI, United States
Contact Info 866 xxxxxxx
Websites
AUM* 1,084,348,046 40%
of that, discretionary 1,076,669,532 41%
Number of Employees 10 11%
of those in investment advisory functions 10 11%
Private Fund GAV* 0
Avg Account Size 981,310 18%
% High Net Worth 50.53% 10%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

1B 923M 769M 615M 461M 308M 154M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker464287614 Stock NameISHARES RUSSELL 1000 GROWTH ETF $ Position$32,287,601 % Position6.00% $ Change5.00% # Change262.00%
Stck Ticker464287481 Stock NameISHARES RUSSELL MID-CAP GROWTH ETF $ Position$25,056,322 % Position5.00% $ Change12.00% # Change-2.00%
Stck Ticker46431W507 Stock NameISHARES SHORT DURATION BOND ACTIVE ETF $ Position$21,717,278 % Position4.00% $ Change-4.00% # Change-1.00%
Stck Ticker464287598 Stock NameISHARES RUSSELL 1000 VALUE ETF $ Position$20,406,832 % Position4.00% $ Change6.00% # Change-6.00%
Stck Ticker808524797 Stock NameSCHWAB US DIVIDEND EQUITY ETF $ Position$18,953,615 % Position4.00% $ Change3.00% # Change-1.00%
Stck Ticker46432F842 Stock NameISHARES CORE MSCI EAFE ETF $ Position$19,497,540 % Position4.00% $ Change7.00% # Change4.00%
Stck Ticker921932778 Stock NameVANGUARD S&P SMALL-CAP 600 VALUE ETF $ Position$13,830,025 % Position3.00% $ Change10.00% # Change-1.00%
Stck Ticker92206C680 Stock NameVANGUARD RUSSELL 1000 GROWTH ETF $ Position$17,459,982 % Position3.00% $ Change20.00% # Change7.00%
Stck Ticker464288307 Stock NameISHARES MORNINGSTAR MID-CAP GROWTH ETF $ Position$12,935,080 % Position3.00% $ Change23.00% # Change3.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP COM $ Position$7,640,812 % Position2.00% $ Change4.00% # Change3.00%

Brochure Summary