EnRich Financial Partners LLC ("EnRich”) is a federally registered investment adviser
which offers comprehensive financial consulting and analysis, portfolio management, financial
coaching an manager search and monitoring services. EnRich has been in business since 2003
and is owned by Elaine Beckett Rich and Christopher D. Rich. EnRich is not under common
control with any other firm, nor does it control any other firm.
PARTNERSHIP ADVISORY SERVICES
Partnership Advisory Services include: "Strategic Partnership Services," which are
financial planning and investment consulting in nature; "Portfolio Management Services," which
include investment management; and "Full Partnership Services," which is a combination of
Strategic Partnership Services and Portfolio Management Services. Clients may choose the level
of services to be provided by EnRich through the client's applicable Advisory Services Retainer
Agreement.
All services start with EnRich obtaining client information and determining which
services will best suit client’s needs and objectives.
Strategic Partnership Services
Strategic Partnership Services offered by EnRich can include any combination of the
following topics, as agreed on between EnRich and the client:
1. Investment Consulting - analysis of current investments and expected new
ownership or sale of investments and recommendations of an investment allocation
designed to meet the client's goals.
2. Retirement Funding and Income Analysis - analysis of retirement needs of the client,
and assistance with investment budgets designed to meet retirement goals.
3. Education Funding Analysis - analysis of the projected amount needed to fund
education of children or grandchildren, and assistance with budgeting for the same.
4. Life Insurance Needs Analysis - analysis to determine recommended coverage
amounts and benefits and costs of existing policies.
5. Disability Insurance Needs Analysis - analysis to review existing or proposed
disability insurance coverage with the client in relation to the client's expected wage
and income needs during disability.
EnRich may offer other Strategic Partnership Services as agreed upon by the client and
EnRich.
Part 2A of Form ADV 5EnRich Financial Partners, LLC
Financial Coaching Services
EnRich also offers Financial Coaching Services which is designed to assist the client in
making financial decisions and achieving peace of mind. The scope of the engagement is defined
individually based upon client needs. This service may or may not include a written analysis and
may not be comprehensive. "Specific Analysis" entails performing a specific analysis of
individual assets such as stocks, bonds, mutual funds, annuities, life insurance and health
insurance policies. The service may also include assisting employers and/or employees in
providing advice on the types of investment plans and the selection of various types of
investments within a plan. Advice may also be provided concerning the management of death
proceeds from life insurance policies and the distribution from profit sharing plans and/or
retirement plans or any other analysis requested by the client.
Portfolio Management Services
Portfolio Management Services are investment advisory services offered by EnRich
allowing clients to maintain an account consisting generally of mutual funds and exchange-
traded funds ("ETFs").
EnRich will obtain financial data from the client and assist the client in determining
investment objectives and restrictions. EnRich's advisors will regularly monitor the account and
make investment strategy recommendations based on the specific needs and investment goals of
the client. The client shall have reasonable access to one of EnRich's investment professionals to
discuss their account.
EnRich shall be provided with written authority to determine which securities and the
amounts of securities that are bought or sold. However, clients may place reasonable limitations
on its discretionary authority in writing. Clients may change/amend these limitations, in writing,
at any time.
The advisory Portfolio Management Services generally include the following:
1. Establishment of investment objectives consistent with the client's risk tolerance,
financial needs, and goals;
2. Establishment of asset allocation mix based on the client's financial position, cash
flow, risk preferences, and time horizon;
3. Assistance with setting up of accounts at the custodial level;
4. Implementation of all trades and account management;
5. Preparation of quarterly performance reports on all accounts; and
6. Periodic review meetings to update the client's ongoing financial planning and
Part 2A of Form ADV 6EnRich Financial Partners, LLC
investment progress.
In some cases, EnRich may contract with third parties to provide certain reports or use
those provided by the funds and other securities.
Investment Management to Retirement Investors
EnRich has special and additional fiduciary responsibilities under the Title I of Employee
Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code Section
4975 (“IRC 4975”), as applicable, when it provides investment advice or investment
management services to individual retirement account owners, ERISA plans, and ERISA plan
participants. As such, EnRich is subject to specific duties and obligations that include, among
other things, prohibited transaction rules which are intended to prohibit fiduciaries from acting
on conflicts of interest. EnRich must either avoid or eliminate the conflict or rely upon a
prohibited transaction exemption.
EnRich is a fiduciary, when, for example, its advisors recommend a distribution or
transfer (a “rollover”) of a client’s tax-qualified ERISA-governed account including an IRA, to it
for management. If it recommends a roll over from a retirement plan account or a transfer of an
IRA account into an account to be managed by it, such a recommendation creates a conflict of
interest if the retirement investor accepts the recommendation as EnRich earns a fee on the
market value of the rollover or transferred IRA which would not be earned if the money was not
placed under its management. To address this conflict it must comply with the impartial conduct
standards that require it to:
1. Always act in the client’s best interest by:
a. Meeting a professional standard of care when making investment recommendations
(give prudent advice);
b. Never putting its financial interests ahead of the client’s when making
recommendations (give loyal advice);
2. Avoid misleading statements about conflicts of interest, fees, and investments;
3. Follow policies and procedures designed to ensure that it gives advice that is in the
client’s best interest;
4. Charge no more than is reasonable for its services; and
5. Give the client basic information about its conflicts of interest.
Part 2A of Form ADV 7EnRich Financial Partners, LLC
Retirement Plan Management and Consulting Service
EnRich also provides retirement plan services, pursuant to which it assists sponsors of
self-directed retirement plans with the selection and/or monitoring of investment alternatives
from which plan participants shall choose in self-directing the investments for their individual
plan retirement accounts. The nature of the engagement for retirement plan services will be set
forth in the Advisory Services Retainer Agreement. To the extent requested by the plan sponsor,
EnRich may also provide participant education designed to assist participants in identifying the
appropriate investment strategy for their retirement plan accounts.
Estate Planning
EnRich
offers clients the ability to obtain estate planning documents such as a will, trust,
financial power of attorney, and medical/healthcare power of attorney. EnRich offers this
service through a third-party provider. The provider only prepares the documentation but does
not provide legal advice and is not the client’s attorney. EnRich also does not provide legal
advice to the client, and the client should consult with his/her attorney for estate planning legal
advice.
General Information
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, to the extent requested by a client, EnRich may provide financial
planning and related consulting services regarding non-investment related matters, such as estate
planning, tax planning, insurance, etc. EnRich does not serve as an attorney or accountant, and
no portion of its services should be construed as legal or accounting services. Accordingly,
EnRich does not prepare estate planning documents or tax returns. To the extent requested by a
client, EnRich may recommend the services of other professionals for certain non-investment
implementation purpose (i.e. attorneys, accountants, insurance agents, etc.), including
representatives of EnRich in their separate individual capacities as licensed insurance agents.
The client is under no obligation to engage the services of any such recommended professional.
The client retains absolute discretion over all such implementation decisions and is free to accept
or reject any recommendation from EnRich and/or its representatives. If the client engages any
recommended unaffiliated professional, and a dispute arises thereafter relative to such
engagement, the client agrees to seek recourse exclusively from and against the engaged
professional.
Independent Managers. EnRich may allocate (and/or recommend that the client allocate)
a portion of a client's investment assets among unaffiliated independent investment managers in
accordance with the client's designated investment objective(s). In such situations, the
independent manager(s) shall have day- to-day responsibility for the active discretionary
management of the allocated assets. EnRich shall continue to render investment advisory
services to the client relative to the ongoing monitoring and review of account performance,
Part 2A of Form ADV 8EnRich Financial Partners, LLC
asset allocation and client investment objectives. Factors which EnRich shall consider in
recommending independent manager(s) include the client's designated investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research.
The investment management fees charged by the designated independent manager(s),
together with the fees charged by the corresponding designated broker-dealer/custodian of the
client's assets, are exclusive of, and in addition to, EnRich's ongoing investment advisory fee.
The total advisory fee for an account utilizing independent managers shall not exceed 2.1% per
annum.
Retirement Plan Rollovers – No Obligation. A person leaving an employer typically has
four options regarding an existing retirement plan (and may engage in a combination of these
options): (1) leave the money in the former employer's plan, if permitted, (2) roll over the assets
to the new employer's plan, if one is available and rollovers are permitted, (3) roll over to an
Individual Retirement Account ("IRA"), or (4) cash out the account value (which could,
depending upon the client's age, result in adverse tax consequences). If EnRich recommends that
a client roll over their retirement plan assets into an account to be managed by EnRich, such a
recommendation creates a conflict of interest if EnRich will earn a new (or increase its current)
advisory fee as a result of the rollover. No person is under any obligation to roll over retirement
plan assets to an account managed by EnRich.
Non-Discretionary Service Limitations. Clients that determine to engage EnRich on a
non-discretionary investment advisory basis must accept that EnRich cannot affect any account
transactions without obtaining prior consent to such transaction(s) from the client. Thus, in the
event that EnRich would like to make a transaction for a client's account (including in the event
of an individual holding or general market correction), and the client is unavailable, EnRich will
be unable to effect the account transaction(s) (as it would for its discretionary clients) without
first obtaining the client's consent.
eMoney Advisor Platform. EnRich may provide its clients with access to an online
platform hosted by "eMoney Advisor" ("eMoney"). The eMoney platform allows a client to view
a complete asset allocation, including those assets that EnRich does not manage (the "Excluded
Assets"). EnRich does not provide investment management, monitoring, or implementation
services for the Excluded Assets. Therefore, EnRich shall not be responsible for the investment
performance of the Excluded Assets. Rather, the client (and their other advisor(s), if any, that
maintain management authority for the Excluded Assets) shall be exclusively responsible for
such investment performance. The eMoney platform also provides access to other types of
information and functionality, including financial planning concepts and applications, which
should not, in any manner whatsoever, be construed as services, advice, or recommendations
provided by EnRich. EnRich is not responsible for any adverse results a client may experience if
the client engages in financial planning or other functions available on the eMoney platform
without EnRich's assistance or oversight.
Part 2A of Form ADV 9EnRich Financial Partners, LLC
Outside Assets. If clients request, and we agree, we will provide, an as additional service,
discretionary investment advice for certain “outside accounts.” These outside accounts are
primarily plan participant retirement accounts. We will regularly review the available investment
options in these accounts, monitor them, and rebalance in the same way we do other accounts,
though using different tools, as necessary. We use a third-party platform to facilitate the
management of these outside accounts.
Clients using this service are emailed a link by the platform allowing the client to enter
their credentials. By linking the account on the platform, we are allowed to view the account
allocation, and when deemed necessary by us, rebalance the outside accounts. We do not have
access to clients’ credentials and therefore, do not have custody of the assets held in these
accounts. We are not affiliated with the third-party platform in any way, and do not receive any
compensation for using the platform. If you would like us to provide this additional service, you
will sign an addendum to your current agreement or, for new clients, Schedule B Additional
Services for Outside Accounts, which explains this service and our fee.
Client Obligations. In performing its services, EnRich shall not be required to verify any
information received from the client or from the client's other professionals, and is expressly
authorized to rely thereon. Moreover, each client is advised that it remains their responsibility to
promptly notify EnRich if there is ever any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating, or revising EnRich's previous
recommendations or services.
Assets Under Management
As of January 31, 2024, EnRich had $381,912,598 in assets under management on a
discretionary basis and $13,208,520 in assets under management on a non-discretionary basis.