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Adviser Profile

As of Date 03/19/2026
Registration SEC, Approved, 05/05/2015
Other registrations (2)
ADV Location MADISON, WI, United States
Contact Info 608 xxxxxxx
Websites
AUM* 556,812,040 41%
of that, discretionary 556,514,357 46%
Number of Employees 8
of those in investment advisory functions 4
Private Fund GAV* 0
Avg Account Size 340,350 32%
% High Net Worth 67.61% 13%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Charitable organizations

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

557M 477M 398M 318M 239M 159M 80M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker25434V732 Stock NameDIMENSIONAL ETF TRUST $ Position$48,828,687 % Position12.00% $ Change11.00% # Change-6.00%
Stck Ticker25434V799 Stock NameDIMENSIONAL ETF TRUST $ Position$42,733,487 % Position10.00% $ Change7.00% # Change2.00%
Stck Ticker922908363 Stock NameVANGUARD INDEX FDS $ Position$32,452,651 % Position8.00% $ Change16.00% # Change1.00%
Stck Ticker25434V666 Stock NameDIMENSIONAL ETF TRUST $ Position$33,711,493 % Position8.00% $ Change4.00% # Change-6.00%
Stck Ticker25434V609 Stock NameDIMENSIONAL ETF TRUST $ Position$35,267,940 % Position8.00% $ Change8.00% # Change-3.00%
Stck Ticker316188309 Stock NameFIDELITY MERRIMACK STR TR $ Position$25,074,800 % Position6.00% $ Change10.00% # Change10.00%
Stck Ticker72201R585 Stock NamePIMCO ETF TR $ Position$25,807,607 % Position6.00% $ Change9.00% # Change8.00%
Stck Ticker25434V500 Stock NameDIMENSIONAL ETF TRUST $ Position$21,042,633 % Position5.00% $ Change15.00% # Change0.00%
Stck Ticker25434V807 Stock NameDIMENSIONAL ETF TRUST $ Position$16,914,429 % Position4.00% $ Change1.00% # Change-2.00%
Stck Ticker922908629 Stock NameVANGUARD INDEX FDS $ Position$18,663,588 % Position4.00% $ Change15.00% # Change311.00%

Brochure Summary