Amplify Investments LLC is a Delaware limited liability company with its principal offices located at 3333
Warrenville Road #350, IL 60532. Amplify started operations in 2015. The Adviser is registered as an investment
adviser under the Advisers Act.
The Adviser serves as the investment adviser of the Amplify ETF Trust (“Amplify ETF” or “Fund” or "Trust"),
Amplify Commodity Trust (“Commodity Trust”), collectively, the (“Amplify ETFs” or “Funds” or “Trusts”), and
Model Portfolios.
As of December 31, 2023, Amplify had $5,331,374,644 assets under management, of which $5,284,624,822 were
on a discretionary basis and $46,749,822 were on a non-discretionary basis. With the completion of the ETFMG
acquisition Amplify serves as the Commodity Pool Operator for the BWET and BDRY 1933 Act ETF funds. The
assets under management reported as of December 31, 2023 excludes the funds acquired in the ETFMG acquisition,
which was completed on January 26, 2024 and, therefore, is outside of the reporting period.
Adviser to the Trusts: Amplify serves as the investment adviser for the Trust and Commodity Trust. The Trust is a
registered ETF investment company registered under the Investment Company Act of 1940 as amended (the “1940
Act”) that currently consists of twenty-nine exchange-traded funds. The Amplify Commodity Trust consists of two
exchange-traded funds registered in accordance with the Securities Exchange Act of 1933.
The shares of each Amplify ETF is listed on a U.S. national securities exchange such as the NYSE Arca and
NASDAQ. Certain of the Funds could be registered in non-U.S. jurisdictions or cross-listed on non-U.S. exchanges.
Subject to the supervision of the Trusts’ Board of Trustees, Amplify is responsible for managing the investment
activities of each Amplify ETF and its business affairs and other administrative matters. The Adviser has created
both passively managed ETFs that attempt to track non-proprietary indexes (each, an “Underlying Index”) and
actively managed ETFs designed to provide thematic exposure to U.S. and international securities which may
include options, fixed income, commodity, equity markets, and affiliated funds. The Trust include ETFs pursuing
the following general investment strategies:
Thematic Growth. Solutions focusing primarily on emerging and disruptive technologies including bitcoin,
commodities, and cannabis.
Income. Seeking to deliver alternative, higher-yielding income solutions such as a covered call strategy, repurchase
security strategy, or a basket of income producing closed end funds.
Core. Portfolio holdings generally are designed to weather all types of market conditions or provide diversified
exposure that aim to deliver exposure to specific values or factors.
Amplify does not directly make investments. Although Amplify is the sponsor and primary investment adviser,
Amplify has delegated portfolio management to various sub-advisers for each fund pursuant to sub-advisory
agreements.
Sub-Advisory Services: As compensation for the sub-advisory services provided to the Amplify ETFs, the Adviser
may pay to the applicable sub-adviser, a sub-advisory fee based upon a percentage of that Fund’s daily net assets.
The level of the sub-advisory fee paid with respect to a Fund is negotiated between the Adviser and the applicable
sub-adviser and will vary, depending on, among other things, the types of assets in which the Fund invests. Sub-
advisory fees are generally accrued daily and are billed and paid in arrears.
Conversely, when the Adviser (Amplify) serves as sub-adviser, it provides Model Portfolio services to its clients. In
these arrangements, the level of the sub-advisory fee paid to the Adviser is negotiated between the Adviser and the
counterparty and will vary, depending
on, among other things, the types and amounts of assets in which the pooled
vehicle invests. When Amplify serves in sub-adviser capacity, these activities and duties are outside the Trust and
solely that of the Adviser.
Model Portfolio Services: The Adviser seeks to provide investment advisory services on a non-discretionary basis to
certain managed accounts either affiliated or otherwise which may be used for pooled investment vehicles (some of
which may include foreign funds). As part of providing these services, Amplify will provide its Model Portfolio
services where Amplify creates, manages, and provides its ETF strategies in model portfolios, comprised of
recommended allocations of individual securities, including, but not limited to, securities in the Amplify ETFs
(each, a “Model Portfolio,” and collectively, “Model Portfolios”). Each Model Portfolio is designed to pursue a
particular investment strategy. Each Model Portfolio is intended to achieve such strategy through investment in
securities, in accordance with the target allocations established for the Model Portfolio strategy.
The Model Portfolios are provided to other financial intermediaries (“Clients”) to use at their discretion, in the
provision of investment advisory services to their own clients. The Client retains sole investment discretion with
respect to the selection of underlying investment holdings. The Adviser provides the security selection and
percentage weighting of the Model Portfolio underlying securities. As part of the advisory service the Adviser
provides periodic updates to the Model Portfolio holdings. Amplify does not have investment discretion or trading
responsibilities with respect to such arrangements and does not have an advisory relationship with Client’s clients or
manage the implementation of Model Portfolios.
Clients that use the Model Portfolio services may use numerous strategies, including strategies of other investment
advisers. The implementation of any such investment strategy, including those based on Amplify’s Model Portfolio,
will be conducted by the Client. Clients are responsible for using their own judgments with respect to the
implementation of a Model Portfolio for their clients and, as such, may deviate from the allocations recommended
for a Model Portfolio at their discretion.
Amplify will make updates to the recommended allocations to securities that comprise the Model Portfolios from
time to time. In the event of an update to the Model Portfolios, Amplify will make such update available to the
Client, who in its sole discretion may determine whether to implement such updates on behalf of its clients but are
under no obligation to do so. When Amplify serves as an adviser to a Model Portfolio, these activities and duties are
outside the Amplify Trust and solely that of the Adviser.
Amplify will receive compensation from Clients for use of their Model Portfolios services.
Commodity Pool Operator: As a registered Commodity Pool Operator (“CPO”) Amplify will receive compensation
as Sponsor for the services provided to the two ’33 Act ETF funds. In addition, it will receive compensation for
wholesale support services of those funds. As Sponsor it may pay to the applicable Commodity Trading Advisor
(“CTA”) an advisory fee based upon a percentage of that Fund’s daily net assets. The level of the advisory fee paid
with respect to a Fund is negotiated between the Sponsor and the applicable CTA and will vary, depending on,
among other things, the types of assets in which the Fund invests. Sub-advisory fees are generally accrued daily and
are billed and paid in arrears.
As of December 31, 2023, Amplify had discretionary assets under management of $5,284,624,822 and $46,749,822
of non-discretionary assets.