Narus Financial Partners is an investment adviser registered with the United States Securities and Exchange Commission (“SEC”) and is a limited liability company (LLC) formed under the laws of the State of Delaware. The following Members each control 25% of the firm.
• Jared Stubbs, Member & President
• Trent Bowers, Member & Chief Investment Strategist
• Michael Robinson, Member
• Curtis Lamb, Member
• Narus Financial Partners filed its initial application to become registered as an investment adviser in October 2014. Introduction The investment advisory services of Narus Financial Partners are provided to you through an appropriately licensed and qualified individual who is an investment adviser representative of Narus Financial Partners (referred to as your investment adviser representative throughout this brochure). Description of Advisory Services The following are descriptions of the primary advisory services of Narus Financial Partners. Please understand that a written agreement, which details the exact terms of the service, must be signed by you and Narus Financial Partners before we can provide you the services described below. Asset Management Services – Narus Financial Partners offers asset management services, which involves Narus Financial Partners providing you with continuous and ongoing supervision over your specified accounts. You must appoint our firm as your investment adviser of record on specified accounts (collectively, the “Account”). The Account consists only of separate account(s) held by qualified custodian(s) under your name. The qualified custodians maintain physical custody of all funds and securities of the Account, and you retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy voting and receive transaction confirmations) of the Account. Please refer to Item 15 – Custody for more information. The Account is managed by us based on your financial situation, investment objectives and risk tolerance. We actively monitor the Account and provide advice regarding buying, selling, reinvesting or holding securities, cash or other investments of the Account. Please refer to Item 16 – Investment Discretion for more information. We will need to obtain certain information from you to determine your financial situation and investment objectives. You will be responsible for notifying us of any updates regarding your financial situation, risk tolerance or investment objective and whether you wish to impose or modify existing investment restrictions; however, we will contact you at least annually to discuss any changes or updates regarding your financial situation, risk tolerance or investment objectives. We are always reasonably available to consult with you relative to the status of your Account. You have the ability to impose reasonable Narus Financial Partners, LLC Page 5 Form ADV Part 2A: Firm Brochure restrictions on the management of your accounts, including the ability to instruct us not to purchase certain securities. It is important that you understand that we manage investments for other clients and give them advice or take actions for them or for our personal accounts that is different from the advice we provide to you or actions taken for you. We are not obligated to buy, sell or recommend to you any security or other investment that we buy, sell or recommend for any other clients or for our own accounts. Conflicts can arise in the allocation of investment opportunities among accounts that we manage. We strive to allocate investment opportunities believed to be appropriate for your account(s) and other accounts advised by our firm among such accounts equitably and consistent with the best interests of all accounts involved. However, there can be no assurance that a particular investment opportunity that comes to our attention will be allocated in any particular manner. If we obtain material, non-public information about a security or its issuer that we cannot lawfully use or disclose, we have absolutely no obligation to disclose the information to any client or use it for any client’s benefit. Administrative Services Provided by Advyzon Narus Financial Partners has contracted with yHLsoft, Inc. to utilize its Advyzon technology platforms to support data reconciliation, performance reporting, fee calculation and billing, client database maintenance, quarterly performance evaluations, and other functions related to the administrative tasks of managing client accounts. Due to this arrangement, yHLsoft, Inc. will have access to client accounts and information, but will not serve as an investment advisor to Narus Financial Partners clients. Narus Financial Partners pays yHLsoft, Inc. a fee on a per-account basis to utilize the Advyzon platform and services. Investment Consulting Services – We can provide investment consultations on accounts not managed or maintained by us. Only accounts in which we are not “Investment Advisor” of record on the account are eligible for this service. Accounts are reviewed based upon your specific needs and desires for future financial goals and/or objectives. General or specific recommendations are provided to the client by Narus Financial Partners. The service provides access to your advisory team for consultations on an as needed basis initiated by the client. We will review your financial profile at least annually. This service does not provide daily or ongoing monitoring and/or proactive management. Through this service, we will not have any authority or responsibility to implement our recommendations. All final decisions to accept our advice and implement our advice are the responsibility of the client. If you have accounts reviewed by our firm and are unable to implement our investment recommendations, it is important

to notify us so that we can properly adjust future recommendations. Clients are always responsible for notifying Narus Financial Partners of any changes to their financial situation or investment objectives. We will meet with the client as often as needed to determine the client’s financial situation and investment objectives and to find out if the client would like to impose and/or modify any reasonable restrictions on their accounts. It is important that you understand that Narus Financial Partners provides investment advice to other clients and can give them advice or take actions for them or for our personal accounts that is different from the advice we provide to you. We are not obligated in any way to recommend to you any security or other investment that we buy, sell or recommend for any other clients or for our own accounts. Narus Financial Partners, LLC Page 6 Form ADV Part 2A: Firm Brochure There can be no assurance that a particular investment opportunity that comes to our attention will be allocated in any particular manner. If we obtain material, non-public information about a security or its issuer that we may not lawfully use or disclose, we have absolutely no obligation to disclose the information to any client or use it for any client’s benefit. Financial Planning Services - Narus Financial Partners offers financial planning services, which involve preparing a written financial plan covering specific or multiple topics. We provide full written financial plans, which typically address the following topics:
• Investment Planning
• Retirement Planning
• Education Planning
• Portfolio Reviews
• Asset Allocation
• Net Worth Statement and Analysis When providing financial planning services, the role of your investment adviser representative is to find ways to help you understand your overall financial situation and help you set financial objectives. We also provide modular written financial plans which only cover those specific areas of concern mutually agreed upon by you and us. A modular written financial plan is limited or segmented and does not involve the creation of a full written financial plan. You should be aware that there are important issues that may not be taken into consideration when your investment adviser representative develops his or her analysis and recommendations under a modular written financial plan. Our financial planning services do not involve implementing any transaction on your behalf or the active and ongoing monitoring or management of your investments or accounts. You have the sole responsibility for determining whether to implement our financial planning recommendations. To the extent that you would like to implement any of our investment recommendations through Narus Financial Partners or retain Narus Financial Partners to actively monitor and manage your investments, you must execute a separate written agreement with Narus Financial Partners for our asset management services. Limits Advice to Certain Types of Investments Narus Financial Partners provides investment advice on the following types of investments:
• Mutual Funds
• Exchange Traded Funds (ETFs)
• Exchange-listed Securities
• Securities Traded Over-the-Counter
• Municipal Securities
• US Government Securities
• Options Contracts on Securities
• Options Contracts on Commodities
• American Depository Receipts (ADRs) Although we generally provide advice only on the products previously listed, we reserve the right to offer advice on any investment product that may be suitable for each client’s specific circumstances, needs, goals and objectives. It is not our typical investment strategy to attempt to time the market, but we can increase cash holdings modestly as deemed appropriate based on your risk tolerance and our expectations of market Narus Financial Partners, LLC Page 7 Form ADV Part 2A: Firm Brochure behavior. We can modify our investment strategy to accommodate special situations such as low basis stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations. (Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.) Tailor Advisory Services to Individual Needs of Clients Narus Financial Partners’ advisory services are always provided based on your individual needs. This means, for example, that when we provide asset management services, you are given the ability to impose restrictions on the accounts we manage for you, including specific investment selections and sectors. We work with you on a one-on-one basis through interviews and questionnaires to determine your investment objectives and suitability information. Our financial planning services are always provided based on your individual needs. When providing financial planning services, we work with you on a one-on-one basis through interviews and questionnaires to determine your investment objectives and suitability information. We will not enter into an investment adviser relationship with a prospective client whose investment objectives are considered incompatible with our investment philosophy or strategies or where the prospective client seeks to impose unduly restrictive investment guidelines. Client Assets Managed by Narus Financial Partners The amount of client assets managed by Narus Financial Partners totaled $379,342,607 as of December 31, 2023. $367,506,429 is managed on a discretionary basis and $11,836,178 is managed on a non- discretionary basis.