Overview
Ruedi Wealth Management, Inc. (“RWM” and/or “the firm”) is an SEC registered Illinois
corporation. RWM has been offering investment advisory and financial planning services
since September 2014. The firm is principally owned by Paul A. Ruedi.
RWM offers a traditional investment advisory model where RWM performs in-person Client
meetings with an advisor for Clients with $1,000,000 or more of investable assets.
Investment Advisory Services
RWM’s investment advisory services consist of the ongoing management of Client
accounts on a discretionary basis (in rare instances, we may provide investment advisory
services on a non-discretionary basis). Once the Client's objectives are determined,
RWM makes recommendations regarding the asset allocation of their accounts. We also
perform an evaluation of the Client's current investment holdings and make
recommendations, if appropriate, to bring the Client's current investments into
alignment with his or her agreed-upon target asset allocation. We will allow reasonable
restrictions concerning the management of your account - for example, restricting the
type, or amount, of security to be purchased in the portfolio.
Once the account has been invested in accordance with the recommended asset
allocation, RWM monitors the Client portfolio on an ongoing basis and may periodically
rebalance to maintain the target asset allocation for the account. In addition, RWM will
periodically meet with the Client to discuss any changes in the Client's financial
circumstances, investment objectives, and risk tolerance, and may adjust the initial
recommendations as deemed appropriate.
Plan Management Using Pontera
We use a third-party platform (“Pontera") to facilitate discretionary management of held
away assets such as defined contribution plan participant accounts. The platform allows
us to avoid being considered to have custody of Client funds since we do not have
direct access to Client log-in credentials to affect trades. We are not affiliated with the
platform in any way and receive no compensation from them for using their platform. A
link will be provided to the Client allowing you to connect your account(s) to the
platform. Once a Client's account(s) are connected to the platform, RWM will review the
current account allocations. When deemed necessary, RWM will rebalance the account
considering Client investment goals and risk tolerance, and any change in allocations
will consider current economic and market trends. The goal is to improve account
performance over time, minimize loss during difficult markets, and manage internal fees
that harm account performance. Client account(s) will be reviewed at least annually and
allocation changes will be made as deemed necessary.
Financial Planning Services
Financial Planning
Services consists of the identification of the Client's lifetime financial
goals, development of a financial plan, and assistance with the implementation of the
plan recommendations. The contents of the financial plan vary based on the Client's
individual needs and circumstances, but may include advice related to the following
areas: (1) retirement funding, (2) investments, (3) insurance, (4) estate planning, (5)
education funding, and/or (6) tax planning. Financial planning services are offered to our
Clients at no additional cost.
In some instances, RWM may provide financial planning on a standalone basis and
charge a fee for these services. In the event a Client hires RWM for standalone financial
planning services, it is the Client's responsibility to implement the financial planning and
investment recommendations.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL")
Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with
the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable,
we are providing the following acknowledgment to you. When we provide investment
advice to you regarding your retirement plan account or individual retirement account,
we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests,
so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an
account that we manage or provide investment advice, because the assets increase our
assets under management and, in turn, our advisory fees. As a fiduciary, we only
recommend a rollover when we believe it is in your best interest.
Client Assets Under Management
As of March 13, 2024, RWM has $362,857,412 in discretionary assets under
management and $21,444,033 in non-discretionary assets under management, for a
total of $384,301,445 in total assets under management.