Item 5: Additional Compensation ........................................................................................................................................................................................... 28
Item 6: Supervision ..................................................................................................................................................................................................................... 28
Item 2: Educational Background and Business Experience ................................................................................................................................................ 30
Item 3: Disciplinary Information ............................................................................................................................................................................................. 31
Item 5: Additional Compensation ........................................................................................................................................................................................... 32
Item 6: Supervision ..................................................................................................................................................................................................................... 32
Item 3: Table of Contents
The firm is a limited liability company organized in the State of New Jersey. The
inception date of the firm was April 14, 2009 and the firm became approved in August of
2009; the principal owner is Mark Stuart Friedenthal.
Friedenthal Financial, LLC (hereinafter “FF”) offers the following services to advisory
clients:
Investment Supervisory Services
FF offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. FF creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan (the Investment Policy
Statement) to aid in the selection of a portfolio that matches each client’s specific situation.
Investment Supervisory Services include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
FF evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client. FF offers two strategies for investment
supervisory services: Strategic Asset Allocation (static) and Tactical Asset Allocation
(dynamic).
Financial Planning and Consulting
FF provides a variety of Financial Planning and Consulting services which may include
but are not limited to Portfolio Reviews, Comprehensive Risk Tolerance Assessment,
Evaluation of Financial Longevity, Retirement Readiness, Participant Directed
401(k)/403(b) Portfolio Review, Retirement Plan level Advisory Consulting, and other ad-
hoc projects.
These services are billed per project or on an hourly basis, as negotiated and agreed with
client. The fee structure is documented in the Financial Consulting Services Agreement
and paid in arrears by client.
A. Description of the Advisory Firm
B. Types of Advisory Services
Services Limited to Specific Types of Investments
FF limits its investment advice and money management to mutual funds, equities, bonds,
fixed income, debt securities, ETFs, real estate, hedge funds, third party money managers,
REITs, insurance products including annuities, private placements, government
securities, and options. FF may use other securities as well to help diversify a portfolio
when applicable.
FF offers the same suite of services to all of its clients. However, specific client financial plans
and their implementation are dependent upon the client Investment Policy Statement which
outlines each client’s current situation (income, tax levels, and risk tolerance levels) and is
used to construct a client specific plan to aid in the selection of a portfolio that matches
restrictions, needs, and targets.
Clients may not impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs.
FF does not participate in any wrap fee programs.
FF has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 158,435,117.00 $ 6,333,164.00 December 2023
Additionally, FF has $1,935,673 in assets under advisement.
Clients should be advised that lower fees for comparable services may be available from
other sources.
Investment Supervisory Services Fees
FF offers two investment management services: Strategic Asset Allocation and Tactical
Asset Allocation. Strategic Asset Allocation is a static (constant target) asset allocation,
C. Client Tailored Services and Client Imposed Restrictions
D. Wrap Fee Programs
E. Amounts Under Management