Page 4
A. Zuraw Financial Advisors, LLC
Zuraw Financial Advisors, LLC (“ZFA” and/or “the firm”) is organized as a North Carolina limited
liability company and Ann Zuraw is the sole principal owner. ZFA has been offering investment
advisory services since 2013.
B. Advisory Services Offered
B.1. Portfolio Management
At the beginning of a client relationship, ZFA meets with the client, gathers information and
performs research and analysis as necessary to develop the client’s Investment Plan. The
Investment Plan outlines the types of investments ZFA will make on behalf of the client in
order to meet those goals. The Plan will be updated from time to time when requested by the
client, or when determined to be necessary or advisable by ZFA based on updates to the client’s
financial or other circumstances. The Plan is discussed regularly with each client, but is not
necessarily a written document.
In addition, ZFA, pursuant to the terms of its investment advisory agreement with clients, may
engage third-party separate account managers to manage all or a portion of the client’s
portfolio.
For its discretionary asset management services, ZFA receives a limited power of attorney to
effect securities transactions on behalf of its clients that include securities and strategies
described in Item 8 of this brochure.
ZFA’s discretionary asset management services are predicated on the client's investment
objectives, goals, tolerance for risk, and other personal and financial circumstances. ZFA will
analyze each client's current investments, investment objectives, goals, age, time horizon,
financial circumstances, investment experience, investment restrictions and limitations, and risk
tolerance and implement a portfolio consistent with such investment objectives, goals, risk
tolerance and related financial circumstances ZFA’s objective is to review the client’s tax,
financial, and estate planning objectives and goals in connection with the client’s investment
objectives, goals, tolerance for risk, and other personal and financial circumstances and make
appropriate recommendations and implementation decisions. In addition, ZFA may utilize third-
party software to analyze individual security holdings and separate account managers utilized
within the client’s portfolio.
ZFA’s investment advisory services to clients take into account a client's personal financial
circumstances, investment objectives and tolerance for risk (e.g., cash-flow, tax and estate). ZFA’s
engagement with a client will include, as appropriate, the following:
Providing assistance in reviewing the client's current investment portfolio against the
client's personal and financial circumstances as disclosed to ZFA in response to a
questionnaire and/or in discussions with the client and reviewed in meetings with ZFA.
Page 5
Analyzing the client's financial circumstances, investment holdings and strategy, and
goals.
Providing assistance in identifying a targeted asset allocation and portfolio design.
Implementing and/or recommending individual equity and fixed income securities,
mutual funds and ETFs.
Providing access to the Morningstar portal where clients will have access to their account
information and performance.
Proposing changes
in the client's investment portfolio in consideration of changes in the
client's personal circumstances, investment objectives and tolerance for risk, the
performance record of any of the client's investments, and/or the performance of any
fund retained by the client.
In addition to providing ZFA with information regarding their personal financial circumstances,
investment objectives and tolerance for risk, clients have the right to provide the firm in writing
with any reasonable investment restrictions that should be imposed on the management of their
portfolio, and to promptly notify the firm of any changes in such restrictions or in the client's
personal financial circumstances, investment objectives, goals and tolerance for risk. On a
quarterly basis, ZFA’s reports to clients will remind clients of their obligation to inform the firm
in writing of any such changes or any restrictions that should be imposed on the management
of the client’s account. ZFA will also contact clients at least annually to determine whether there
have been any changes in a client's personal financial circumstances, investment objectives and
tolerance for risk.
B.2. Financial Planning
At the outset of each client relationship, ZFA spends time with the client, asking questions,
discussing the client’s investment experience and financial circumstances, and reviewing
options for the client. Based on its reviews, ZFA will develop a financial outline for the client
based on the client’s financial circumstances and goals, and the client’s risk tolerance level (the
“Financial Profile”). The Financial Profile is a reflection of the client’s current financial picture
and a look to the future goals of the client. The Profile is discussed regularly with each client,
but is not necessarily a written document.
ZFA’s financial planning services generally include an analysis of a client’s overall financial
condition and investment needs; an analysis of net worth, asset distribution, asset growth
and cash flow; estate, education, retirement, stock options and other funding needs; asset
allocation strategies; investment portfolio valuation and planning; and a review of life
insurance death benefit needs. These services may also include limited consultations with other
professionals assisting the client, such as the client’s attorney or tax adviser.
Where ZFA provides general consulting services, ZFA will work with the client to prepare an
appropriate summary of the specific project(s) to the extent necessary or advisable under the
circumstances.
Page 6
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
ZFA does not participate in wrap fee programs. (Wrap fee programs offer services for one all-
inclusive fee.)
E. Client Assets Under Management
As of December 31, 2022, ZFA managed $264,353,235 on a discretionary basis, and no assets on
a non-discretionary basis.
Item 5: Fees and Compensation