AWMG is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. AWMG is a limited liability company formed under the laws of the State
of Delaware in 2014. AWMG is wholly owned by Steven E. Linden, Thomas McCabe, and Steven Fox.
AWMG provides asset management and investment consulting services for many different types of
clients to help meet their financial goals while remaining sensitive to risk tolerance and time
horizons. As a fiduciary it is our duty to always act in the client’s best interest. This is accomplished
in part by knowing the client. AWMG has established a service-oriented advisory practice with open
lines of communication. Working with clients to understand their investment objectives while
educating them about our process, facilitates the kind of working relationship we value.
Types of Advisory Services Offered
Investment & Wealth Management Services:
AWMG provides clients with wealth management services which may include financial planning
services, as well as the discretionary management of investment portfolios. Under a wealth management
engagement, AWMG primarily allocates client assets among mutual funds, exchange-traded funds and
individual debt and equity securities, in accordance with their stated investment objectives.
Clients may also engage AWMG to manage and/or advise on certain investment products that are not
maintained at their primary custodian, such as variable life insurance and annuity contracts and assets
held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these
situations, AWMG directs or recommends the allocation of client assets among the various investment
options available with the product. These assets are generally maintained at the underwriting insurance
company or the custodian designated by the product’s provider. Where appropriate, AWMG may also
provide advice about any type of legacy position or other investment held in client portfolios.
AWMG tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. AWMG consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of
their portfolios. Clients are advised to promptly notify AWMG if there are changes in their financial
situation or if they wish to place any limitations on the management of their portfolios.
Our firm utilizes the sub-advisory services of Towercrest Capital Management, LLC, a third party
investment advisory
firm (“Sub-Adviser”), to aid in the implementation of an investment portfolio.
Before selecting a Sub-Adviser, our firm ensures that the chosen party is properly licensed or registered.
Financial Planning & Consulting Services:
AWMG offers clients a broad range of value-based financial planning and consulting services, which
may include any or all of the following functions: Business Planning, Cash Flow Forecasting, Trust &
Estate Planning, Insurance Planning, Retirement Planning, Charitable Giving, Distribution Planning,
Tax Planning, Manager Due Diligence and/or Risk Management.
ADV Part 2A – Firm Brochure Page 5 Alliance Wealth Management Group, LLC
While each of these services is available on a stand-alone basis, certain services may also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement.
In performing these services, AWMG is not required to verify any information received from the client
or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to
rely on such information. AWMG may recommend clients engage AWMG for additional related services,
its Supervised Persons in their individual capacities as insurance agents or registered representatives of
a broker-dealer and/or other professionals to implement its recommendations. Clients are advised that
a conflict of interest exists if clients engage AWMG or its affiliates to provide additional services for
compensation. Clients retain absolute discretion over all decisions regarding implementation and are
under no obligation to act upon any of the recommendations made by AWMG under a financial
planning or consulting engagement. Clients are advised that it remains their responsibility to
promptly notify AWMG of any change in their financial situation or investment objectives for the
purpose of reviewing, evaluating or revising AWMG’s recommendations and/or services.
Tailoring of Advisory Services
AWMG offers individualized investment advice to our Investment & Wealth Management clients.
General investment advice will be offered to our Financial Planning & Consulting clients. Each
Investment & Wealth Management client has the opportunity to place reasonable restrictions on the
types of investments to be held in the portfolio. Restrictions on investments in certain securities or
types of securities may not be possible due to the level of difficulty this would entail in managing the
account.
Participation in Wrap Fee Programs
AWMG does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of 12/31/2023, AWMG managed $363,463,767 on a discretionary basis and $0 on a non-
discretionary basis.