Adviser Profile

As of Date 02/19/2026
Registration SEC, Approved, 01/08/2014
ADV Location FLEMINGTON, NJ, United States
Contact Info (90 xxxxxxx
Websites
AUM* 517,401,818 42%
of that, discretionary 517,401,818 42%
Number of Employees 13
of those in investment advisory functions 6
Private Fund GAV* 0
Avg Account Size 427,252 23%
% High Net Worth 30.65% 24%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

517M 443M 370M 296M 222M 148M 74M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker808524201 Stock NameSCHWAB STRATEGIC TR $ Position$65,414,512 % Position13.00% $ Change17.00% # Change2.00%
Stck Ticker464287200 Stock NameISHARES TR $ Position$46,339,972 % Position9.00% $ Change30.00% # Change13.00%
Stck Ticker464288513 Stock NameISHARES TR $ Position$25,042,626 % Position5.00% $ Change6.00% # Change5.00%
Stck Ticker464287242 Stock NameISHARES TR $ Position$23,433,608 % Position5.00% $ Change15.00% # Change15.00%
Stck Ticker808524839 Stock NameSCHWAB STRATEGIC TR $ Position$22,129,220 % Position4.00% $ Change-6.00% # Change-6.00%
Stck Ticker808524805 Stock NameSCHWAB STRATEGIC TR $ Position$21,888,392 % Position4.00% $ Change12.00% # Change0.00%
Stck Ticker464287226 Stock NameISHARES TR $ Position$21,020,461 % Position4.00% $ Change18.00% # Change18.00%
Stck Ticker808524706 Stock NameSCHWAB STRATEGIC TR $ Position$17,283,069 % Position3.00% $ Change7.00% # Change-3.00%
Stck Ticker46432F842 Stock NameISHARES TR $ Position$16,633,410 % Position3.00% $ Change28.00% # Change20.00%
Stck Ticker78468R200 Stock NameSPDR SER TR $ Position$15,820,853 % Position3.00% $ Change-8.00% # Change-8.00%

Brochure Summary