Fortune Financial Advisors, LLC (CRD # 145799) (Fortune Financial) is registered as an
investment adviser with the Securities Exchange Commission. Fortune Financial is based
in Kansas and is organized as a limited liability company under the laws of the State of
Kansas and the United States of America. The firm has been in business since 1997
(formerly as Fortune Financial Services, Inc.), was formed as an LLC in 2008, and currently
has 6 employees.
Fortune Financial’s principal office and place of business is located at 11600 College Blvd.,
Suite 225, Overland Park, Kansas 66210. Regular business hours are from 8:30am to
4:00pm Monday through Thursday, and 8:30am to 3:00pm on Friday. The firm can be
contacted by phone at (913) 393-0038 and by fax at (913) 239-0317.
Dennis L. Wallace is the founder and majority owner of the firm, and currently serves as
Chief Executive Officer and Chief Compliance Officer.
Fortune Financial is a fee-based financial consulting and investment management firm.
Prior to engaging us to provide investment advisory services, the client will be required to
enter into a written Agreement. A separate custodial agreement may also be required. The
Agreement sets forth the terms and conditions of the engagement, and describes the scope
of the services to be provided and the fees for such services. If requested by the client,
Fortune Financial may recommend and/or engage the services of other professionals for
implementation purposes. The client is under no obligation to engage the services of any
such recommended professional.
Because Fortune Financial is a registered investment adviser, we are required to meet
certain fiduciary standards when providing investment advice to clients. Additionally,
when we provide investment advice related to a retirement plan account or an individual
retirement account, we are considered fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. As such, we are required to act in your best
interest and not put our interest ahead of yours, even though our compensation creates
some conflicts with your interests in that the more you have us manage, the more we can
earn. Our clients however are under no obligation to use services recommended by our
associated persons. Furthermore, we believe that our recommendations are in the best
interests of our clients and are consistent with our clients’ needs.
Investment Management and Supervision Services
Fortune Financial offers discretionary investment management and investment
supervisory services for a fee based on a percentage of assets under management. These
services may include investment analysis, allocation of investments, quarterly portfolio
statements and ongoing monitoring services of the portfolio.
Initially, Fortune Financial Advisors consults with a client to gather information for
assessing a client's objectives. Fortune Financial then formulates its advice according to a
client's personal financial situation, objectives and requirements, and renders advice on the
areas, topics and subjects applicable to the client.
Fortune Financial will rebalance the portfolio as it deems appropriate to meet the client's
financial objectives. Fortune Financial trades these portfolios and rebalances them on a
discretionary basis. Fortune Financial does not maintain custody of clients' funds or
securities. Investments may be purchased through the custodian or directly through the
issuer. Clients are advised that Fortune Financial's past performance is not a guarantee of
future
results, and that certain market and economic risks exist that may adversely affect
an account's performance that could result in capital losses in the client's account.
As of December 31, 2023, Fortune Financial managed approximately $369,037,366 in
assets, $212,426,979 of which was managed on a discretionary basis, and $156,610,387 of
which was managed on a non-discretionary basis.
Financial Planning Services
Fortune Financial obtains financial information from the client including financial history,
present financial position, and the economic goals the client wishes to obtain. We then
provide advice either verbally or in the form of a written financial plan. Clients purchasing
a higher level of service will receive a written financial plan, providing the client with a
detailed financial plan designed to achieve their stated financial goals and objectives.
Information that may be reviewed in preparation of the plan include wills and trust
agreements, fringe benefit programs, tax returns, business agreements, insurance policies,
past and current investments, investment objectives, income, expenses, other obligations,
financial goals, other advisors to the client, family background, attorneys, accountants,
banks and any other information that economically effects the clients.
The financial plan may address any or all of the following areas:
PERSONAL - Family records, budgeting, personal liability, estate information and financial
goals.
TAX & CASH FLOW - Income tax and spending analysis and planning for past, current, and
future years. The impact of various investments on the client’s current income tax and
future tax liability will be illustrated.
DEATH & DISABILITY - Cash needs at death, income needs of surviving dependents, estate
planning and disability income analysis.
RETIREMENT - Analysis of current strategies and investment plans to help the client
achieve her or his retirement goals.
INVESTMENTS - Analysis of investment alternatives and their effect on a client's portfolio.
Should a client choose to implement the recommendations contained in the plan, Fortune
Financial suggests the client work closely with her or his attorney, accountant, insurance
agent, and/or stockbroker. Implementation of financial plan recommendations is entirely
at the client's discretion.
Retirement Plan Services
Fortune Financial also provides retirement plan consulting services to assist businesses
with administration of their defined benefit and defined contribution retirement plans. In
these engagements, we may provide discretionary management services, non-discretionary
management services, or non-management advisory/consulting services, depending on the
needs of the plan. In a discretionary management engagement, Fortune Financial would be
responsible for making decisions and acting upon those decisions on behalf of the plan. In
a non-discretionary management engagement, Fortune Financial would be responsible for
making changes for a plan upon a client’s approval. In an advisory/consulting engagement,
Fortune Financial would serve in an advisory capacity where the client retains control for
implementation of all recommendations and other actions.
Consulting Services
Clients can also receive investment advice on a more limited basis. This may include advice
on one or more isolated area(s) of concern such as estate planning, real estate, retirement
planning, or any other specific topic. Additionally, Fortune Financial may provide advice on
non-securities matters. Generally, this is in connection with the rendering of estate
planning, insurance, real estate, and/or annuity advice.