Overview
FDA is an SEC Registered Investment Advisor with its principal place of business located in
Greensboro, North Carolina.
In this brochure the words, “Client”, “Client’s”, “Clients”, “Clients’ “may be used to refer to
Clients that are: Individuals, High Net Worth Individuals, Profit Sharing Plans, Government
Pension Plans, For-Profit Pension Plans, Non-Profit Pension Plans, 401(k) Plans, 403
(b) Plans, 457 Plans.
However, information applicable to only the aforementioned plans, as described in the
Brochure, does not apply to Clients who are Individuals or High Net Worth Individuals.
For Clients that are retirement plans, FDA provides advisory and consulting services for Client
retirement plans on mutual funds investment selection and provides on going mutual fund
manager monitoring for each Client’s plan. Each Client’s plan investments are made in mutual
funds and the individual funds are managed by mutual funds personnel. The mutual funds
selected for each Client’s plan are determined by consultations between the Client’s plan
sponsor and FDA. FDA also provides advisory and consulting services for Clients who are
individuals or high net worth individuals. These types of
Clients’ investments are made in mutual
funds, ETF’s and, upon request, individual stocks and bonds. FDA uses FI360 Software to help
screen, select and monitor these investments utilizing the FI360 scoring methodology.
Investments are monitored on a quarterly basis as updates are made available on the FI360
Software. Four different models have been created utilizing Mutual Funds and ETFs with an
emphasis on diversification and varying market and interest rate risk to match the client’s time
horizon and risk tolerance.
FDA works on a retained, ongoing basis and may also be engaged to perform project work
such as mutual fund searches, fiduciary studies, allocation studies, and expense studies for its
Clients.
Listed below are the firm’s principal shareholders (i.e., those individuals and /or entities
controlling 25% or more of FDA).
Charles Christopher Stanley, Chief Executive Officer
William Elbert Stanley III, President
AMOUNT OF MANAGED ASSETS
As of 12/31/22, Fund Direct Advisors was managing on a non-discretionary basis
$450,000,000 of Clients’ assets. The firm was also managing on a discretionary basis
$50,000,000 of client’s assets.