A. Description of the Advisory Firm
Rena Advisors, LLC is a Limited Liability Company organized in the state of New York.
The firm was formed in May of 2012, and the principal owner is Charles P. Carmona.
The firm will primarily conduct business under the name Westmore Asset Management.
B. Types of Advisory Services
Rena Advisors, LLC (hereinafter “RA”) offers the following services to advisory clients:
Investment Supervisory Services
RA offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. RA creates an Investment Policy
Statement for each client, which outlines the client’s current situation (income, tax levels,
and risk tolerance levels) and then constructs a plan to aid in the selection of a portfolio
that matches each client’s specific situation. Investment Supervisory Services include, but
are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
RA evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. If preferred by the client, RA will request discretionary authority
from clients in order to select securities and execute transactions without permission from
the client prior to each transaction. Risk tolerance levels are documented in the Investment
Policy Statement, which is given to each client.
Selection of Other Advisers
RA may direct clients to third-party investment advisers. Before selecting other advisers
for clients, RA will verify that all recommended advisers are properly licensed, notice filed,
or exempt in the states where RA is recommending the adviser to clients.
Services Limited to Specific Types of Investments
RA generally limits its money management to mutual funds, equities, bonds, fixed
income, debt securities, ETFs, real estate, hedge funds, REITs, private placements, private
equities, commodities, and government securities. RA may use other securities as well
to help diversify
a portfolio when applicable. RA may also advise the client on other
assets, such as real estate or operating companies owned by the client, when requested.
Business Strategy Consulting Services
Rena Advisors may offer business strategy consultancy services. However, due to
complexity, this service is offered on a limited basis at the discretion of the Advisor.
Rena Advisors will provide the following services but not be limited to:
a) Strategic Planning: Assisting in the development of long-term business
strategies, identifying growth opportunities, and optimizing business models.
b) Risk Management: Evaluating and managing potential risks and uncertainties
that could impact the Company’s financial performance or operations.
c) Corporate Governance: Advising on best practices for corporate governance,
board structure, and shareholder relations.
C. Client Tailored Services and Client Imposed Restrictions
RA offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the client Investment Policy
Statement which outlines each client’s current situation (income, tax levels, and risk
tolerance levels) and is used to construct a client specific plan to aid in the selection of a
portfolio that matches restrictions, needs, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent RA from
properly servicing the client account, or if the restrictions would require RA to deviate
from its standard suite of services, RA reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and any other administrative
fees. RA does not participate in any wrap fee programs.
E. Amounts Under Management
RA has $49,270,590 in assets under management, $32,197,591 in discretionary assets and
$17,072,999 in non-discretionary assets as of July 2023.