Ownership
Greenbush Financial Group, LLC (“Advisor” or “we”) is an investment advisor registered with the
Securities and Exchange Commission since January 2012. We were registered with the State of New
York from February 29, 2009 to January 2012. Advisor is a limited liability company formed under the
laws of the State of New York. David M. Wojeski, Michael R. Ruger and Robert Mangold, Jr. are the
owners.
General Description of Primary Advisory Services
Advisor offers personalized investment advisory services including full and modular financial plans,
newsletters, investment consultations, retirement plan services and asset management services. The
following are brief descriptions of our primary services. A detailed description of all services is provided in
Item 5, Fees and Compensation, so that clients and prospective clients (“clients” or “you”) can review
the services and description of fees more thoroughly.
Financial Planning Services (Plans and Investment Consulting)
Financial planning can be described as helpin
g individuals determine and set their
long-term financial
goals, throug
h investments, tax planning, asset allocation, risk management, retirement planning and
other areas. T
he role of a financial planner is to find ways to help clients understand their
overall financial
situation and help them set financial
objectives.
Advisor offers advisory services in the form of full and modular financial plans. These services do not
involve the active management of client accounts. Instead, full planning services focus on a client’s
overall financial situation, specifically including the areas estate planning, investment planning, insurance
planning, retirement planning and education planning. Modular planning services focus on specific areas
of client concern and may not take other important issues into consideration.
Advisor also offers investment consulting services to clients wanting advice on a specific area or concern,
such as evaluating a specific account, investment opportunity or other financial or investment-related
matter. Investment consulting services can include advice on non-securities matters. These services are
provided only to accounts where an associated person of Advisor is
not the investment advisor
representative on the account.
Retirement Plan Investment Advisory Services
Advisor sponsors a proprietary employer sponsored retirement plan solution called “Active(k)” and serves
as a plan consultant and investment advisor to these qualified retirement plans. In this
capacity, we can
provide plan analysis, plan design recommendations, assistance with selection and monitoring of the plan
investment menu, education meetings for plan participants, participant level advice and management of
Active(k) Lifestyle Portfolios.
When recommending that Client rollover his or her account from current retirement plan to an IRA, Client
understands that Greenbush and its investment adviser representatives have a conflict of interest.
Greenbush and its representatives can earn investment advisory fees by recommending that Client
rollover his or her account at the retirement plan to an IRA; however, Greenbush and its investment
adviser representatives will not earn any investment advisory fees if Client does not rollover the funds in
the retirement plan (unless Client retained Greenbush to provide advice about my retirement plan
account). Thus, Greenbush and its investment adviser representatives have an economic incentive to
recommend a rollover of my retirement plan account, which is a conflict of interest.
GFG also has the ability to serve as an investment advisor to other employer retirement plan platforms
outside of their Active(k) solution.
Asset Management Services
Advisor offers investment management services providing clients with continuous and on-going
supervision over their accounts. This means that Advisor will continuously monitor a client’s account and
make trades in that account when necessary.
Specialization
Advisor specializes in employer sponsored qualified retirement plan services. Please refer to the
Retirement Plan Investment Advisory Services section of Item 5, Fees and Compensation, for
additional details and discussion about these services.
Limits Advice to Certain Types of Investments.
Advisor generally limits its investment advice to the following types of investments:
• Exchange-listed securities
• Securities traded over-the-counter
• Foreign issues
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund shares
• United States government securities
• Options
However, we reserve the right to offer advice on any investment product that may be suitable for each
client’s specific circumstances, needs, goals and objectives. Please refer to Item 8, Methods of
Analysis, Investment Strategies and Risk of Loss for more information
Tailors Advice or Services to Individual Needs of Clients
Advisor’s services are always provided based on the specific needs of the individual client. Clients are
given the ability to impose restrictions on their accounts, including specific investment selections and
sectors. However, Advisor will not enter into an investment advisor relationship with a client whose
investment objectives may be considered incompatible with Advisor's investment philosophy or strategies
or where the prospective client seeks to impose unduly restrictive investment guidelines.
Client Assets Managed by Advisor
The amount of client assets managed by Advisor totaled $410,806,467 as of December 31, 2023, with
$236,415,792 managed on a discretionary basis and $174,390,675 managed on a non-discretionary
basis.