Firm Description
Strategic Equity Management, Inc., DBA SEM Wealth Management (“SEM”)
was founded in 1992 by Richard Gage, our principal owner, an engineer
experienced in the use of statistical design and optimization. Jeff Hybiak,
who joined SEM in 1998, is an owner with significant experience in Finance
and has earned the Chartered Financial Analyst (CFA) designation. Currently
the SEM team includes engineers, finance and business professionals.
SEM, with offices in Tucson, AZ and New Kent, VA, serves clients nationwide
by working strategically with professional financial advisors assisting their
clients achieve their financial goals.
In this brochure the words “we”, “our”, “us” and “SEM” refer to Strategic Equity
Management, Inc., DBA SEM Wealth Management and the words “you”,
“your” and “client” refer to you as either a client or prospective client of SEM.
The term Associated Person is used in this brochure, our Associated Persons
are our SEM’s officers, employees and all individuals providing investment
advice on behalf of SEM. In this brochure the words “mutual funds” or “funds”
refer to both mutual funds or exchange traded funds (ETFs).
Types of Advisory Services
SEM provides investment supervisory services, also known as asset
management services, on a discretionary basis. We provide three categories
of investment services.
TACTICAL Programs
Utilize technical analysis and Daily Monitoring of market prices to implement
our mechanical investment models in response to changes in global markets.
These tactical models are developed using extensive computer back-testing
and most often proprietary to SEM.
DYNAMIC Programs
Utilize economic models and Monthly Monitoring of program allocations in
response to global economic indicators. When economic growth is rising
these programs are invested offensively and when growth is slowing, they are
invested defensively
STRATEGIC Programs
Utilizes a blend of Strategic and Dynamic models with QUARTERLY
Monitoring. These programs often invest in Vanguard and American Funds
and some are trademarked AMERIGUARD.
When the investment model indicates an allocation change SEM executes the
trade in our client accounts.
We provide investment supervisory services by establishing accounts in your
name with investment companies directly or through trust, brokerage, or
insurance firms. The assets are then switched between money market, funds,
stocks, and subaccounts, when our investment models indicate.
In addition, SEM may propose the Client include, as part of their financial
portfolio, one or more types of products that are not part of the discretionary
investment advisory services provided by SEM, such as insurance products.
If the Client chooses to include such a product in their financial portfolio, SEM
recommends the Client work closely with their attorney, accountant,
insurance agent, and other related professionals. Incorporation of the non-
advisory financial product into the Client’s financial plan is entirely at the
Client’s discretion.
Individual Portfolio Management
SEM provides advisory services tailored to the individual needs of our clients.
Our clients most often are referred to us by other financial professionals,
generally Registered Investment Advisors or Registered Representatives.
The following explains the process that associated persons and other
financial professionals utilize:
1. Initially and on an ongoing basis the financial professional will have
personal communications designed to understand the client’s goals,
objectives and individual situation. Specifically, the client works with the
financial professional to complete our New Account Form. This form
assesses our client’s investment history, time horizon, risk tolerance and
liquidity needs.
2. SEM offers several investment programs, including programs managed by
non-affiliated Advisories. Generally, each program targets a different risk
level and includes multiple active investment strategies. The client and the
financial professional then select a mix of SEM’s investment programs
tailored to fit their individual needs.
3. Optionally, the client can complete a questionnaire which provides an
output score. This score is an additional guide that can be used to help
categorize a client’s major need, i.e. income, conservative, growth etc.
Depending on the score we identify a logical allocation to our investment
programs.
4. A wide range of individual portfolios can be constructed using a
combination of SEM programs. Generally, each investment program requires
a minimum investment of $25,000 (although this amount can be higher
or
lower depending primarily on the custodian and investment program). All
programs may not be available at each custodian.
5. After the program allocation is made by the client and their financial
professional the account paperwork is submitted to SEM. If the program
allocation seems unsuitable we will contact the financial professional and / or
client for clarification.
When another financial professional (Advisor) has introduced the client to
SEM, it is the responsibility of the client and financial professional to select
the appropriate SEM investment program, taking into consideration the
objectives, risk tolerance, time horizon, and any other relevant factors. In
addition the client’s entire portfolio of investments should be taken into
consideration when selecting an SEM investment program. Client is
responsible to report any significant changes in their financial circumstances
to their advisor immediately. Advisor will then notify SEM and evaluate
whether those changes necessitate a change in the investment program.
When a client is referred to SEM by an Advisor it is SEM’s responsibility to
manage all accounts in each program in the same fashion and to remain
consistent to the structure outlined in the individual Program Reports. If SEM
makes any material changes to the program SEM will notify the client and
investment advisor of the changes. SEM may also suggest changes to the
investment program selected based on reported changes in the client’s
personal financial situation.
In order to participate in our discretionary investment programs we require
that you grant us discretionary authority to manage your account.
Discretionary authorization will allow us to determine the specific securities,
and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically
granted by the investment advisory agreement you sign with us or trading
authorization forms. You may limit our discretionary authority (for example,
limiting the types of securities that can be purchased for your account) by
providing our firm with your restrictions and guidelines in writing.
Pursuant to a Model License Agreement with Geneos Wealth Management, a
Registered Investment Advisor and wholly owned subsidiary of GWM
Holdings Inc. (“GWM”), SEM provides investment advisory services on an
investment model level for clients of GWM. GWM compensates SEM
quarterly based on the amount of assets in SEM models on GWM’s Axiom
platform.
SEM participates as a third party investment adviser (“Money Manager”) on
Axos Advisor Services Money Manager X-Change (“MMX”) program. SEM
makes some investment programs available to non-affiliated Advisor’s
(“Advisor”) to select for their clients. The non-affiliated Advisor has the sole
responsibility to ensure the Money Manager investment program on the MMX
Program meets the needs of, and is suitable for, Clients and Accounts. The
Advisor also is and shall remain responsible for all investment activity made
by the Money Manager including, without limitation, fiduciary obligations,
suitability determinations, disclosure to Clients regarding Money Manager and
participation in the MMX Program, and supervision and monitoring of trading
and activities by Money Manager. Money Manager bills Advisor directly fees
owed to it by Advisor. Advisor shall either pay Money Manager directly or
direct that Axos move money from designated Accounts to Money Manager’s
fee account.
SEM provides some model portfolios on the Orion Portfolio Solutions (“OPS”)
platform. SEM’s activities are limited to model portfolio asset allocation
changes and does not interact directly with the Client whose assets are
invested on the OPS platform. OPS pays SEM monthly based on the assets
under management in SEM model portfolios.
SEM provides some model portfolios on Centaurus Financial, Inc. (“CFI”)
Wealth Management Flex UMA platform. Investment Advisor
Representatives (IAR’s) affiliated with CFI select various model portfolios on
the Flex UMA platform for their Clients. CFI provides education and
compliance for their IAR’s who together are responsible for fiduciary,
disclosure and suitability determinations for model portfolios for Flex UMA
Clients. CFI via their Overlay Manager Adhesion Wealth Advisor Solutions,
Inc. compensates SEM quarterly based on the amount of assets in SEM
model portfolios on CFI’s Flex UMA platform.
Assets under Management
As of January 31, 2024, SEM manages approximately $403,100,000 in
assets on a discretionary basis and $181,000,000 assets on a non-
discretionary basis.