Kestra Private Wealth Services, LLC (“Kestra PWS”) offers both wrap fee and non-wrap fee
investment advisory services. This wrap fee program brochure describes the investment advisory
services we provide through our wrap fee program. Other advisory services offered by Kestra
PWS are described in our firm ADV Part 2A brochure (non-wrap brochure) which contains the
information required by Part 2A of Form ADV.
As an investment adviser, we provide advice regarding securities products and manage the
investment assets of our clients. We provide investment advice through investment adviser
representatives registered with our firm. We refer to these investment adviser representatives as
“Advisors” in this brochure. Most of our Advisors are also registered representatives of our
affiliated broker-dealer, Kestra Investment Services, LLC (Kestra IS), which makes available
securities such as stocks, bonds, mutual funds and variable insurance products. In addition, many
of our Advisors also act as insurance agents independent from our firm. We generally do not
provide fixed insurance products or services. To the extent your Advisor provides fixed insurance
products or services to you, he or she does so outside of our firm and supervision.
We have entered into an agreement with Envestnet Asset Management, Inc. (Envestnet) that
enables our Advisors to offer the AdvisorEnterprise wrap fee program and the services, tools and
resources described below (AdvisorEnterprise Platform). This platform includes the ability to
produce an investment proposal, model building, overlay portfolio management, trading research
tools and performance reporting. You will pay more for this platform than you will for our other
advisory platforms, which do not offer our Advisors the same resources and technology as the
AdvisorEnterprise Platform. We earn more on assets managed on the AdvisorEnterprise than
through other available platforms which serves as an incentive to place your assets on this
platform and is therefore a conflict of interest.
The cost Kestra PWS and its affiliates pay Envestnet is based on the number of accounts and the
amount of client assets we have on the AdvisorEnterprise Platform. Our costs will decrease as our
Advisors put more assets on the AdvisorEnterprise Platform. When our costs decrease, the
savings are not shared with you or our Advisors. As a result, we have an incentive to recommend
the AdvisorEnterprise Platform and therefore a conflict of interest.
An Advisor receives additional economic benefit as a result of placing business with us in the form
of reduced charges for the platforms and services we make available to the Advisor for use with
their clients, as well as additional compensation from Kestra PWS in the form of an increased
payout. For example, we assess a Program Fee for accounts participating in the wrap program on
the AdvisorEnterprise Platform. The Program Fee includes fees for Kestra PWS and its affiliates’
maintenance of the advisory platform, custody and trading services. An Advisor receives
additional economic benefit in the form of lower Program Fees, as a result of placing client assets
on the AdvisorEnterprise Platform; as the Program Fees decrease, the Advisor retains a greater
portion of the Advisor Fee. Your Advisor therefore has a financial incentive to recommend
programs on the AdvisorEnterprise Platform over other platforms, programs, or services we offer
which is a conflict of interest.
Advisors receive firm-level pricing to determine their Program Fee on the AdvisorEnterprise
Platform. A firm is defined as those financial professionals with a shared firm name and financial
structure. The pricing level of an Advisor is based on their firm’s assets under management on the
AdvisorEnterprise Platform and in Horizon accounts. Some Advisors will have higher Program
Fees than other Advisors.
The process for engaging us to provide you services begins with our Advisor obtaining financial
information from you in order to develop investment recommendations that meet your goals and
objectives. Our Advisor will review your information and analyze it in order to recommend
appropriate products and service based on your investment objectives, investment time horizon
and risk tolerance. You will enter into a contract with our company setting forth terms and
conditions of the advisory services relationship for the AdvisorEnterprise Program. You will also
enter into separate custodial/clearing agreements with the applicable custodian. We typically place
securities transactions through our affiliated broker-dealer, Kestra IS, which utilizes the clearing
and custodial services of NFS; however, we reserve the right to designate alternative broker-
dealers or clearing and custody companies. National Financial, and not our firm, maintains custody
of funds and securities in your account. Additional Information regarding National Financial is
described below. In addition to this Brochure, you will also receive a copy of our Privacy Policy.
You will also receive the Envestnet Brochure that further describes their services as an investment
adviser.
Our Advisors will contact you, and typically meet with you, at least annually to review the
performance of your AdvisorEnterprise account and any changes to your financial situation and
investment goals and objectives. You are required to provide your Advisor with updated information
regarding your financial condition and changes that may have occurred in your objectives, time
horizon or risk tolerance. You are encouraged to contact your Advisor should you have questions
about the management of your account on the AdvisorEnterprise Platform.
If you have multiple accounts, you are eligible to consolidate account assets by “household” for
fee billing purposes. Generally, householding your accounts will reduce overall management
fees and should be considered where applicable. Clients should discuss with their advisor
which accounts will be included within a household for purposes of fee billing.
Some of the third party money managers and strategists we make available can be accessed
through different advisory platforms and programs we offer, and your Client Fee will vary
depending on the platform or program selected to access the manager or strategist. While we
have an incentive to recommend a higher priced platform because we earn additional fees, the
cost of a particular platform or program used to access a specified manager or strategist is only
one component of the overall cost and, therefore, the total fees you pay could be higher or lower in
the aggregate.
Program Services and Fees
Institutional Money Management
Envestnet has entered into agreements with various Model Providers that will manage your assets
either directly or through pooled investment vehicles. Through this service, our Advisors
recommend managers to invest your assets based on your investment objectives and risk
tolerance. You may be restricted in your ability to directly contact and consult with managers or
Envestnet, but our Advisors are available to address any questions, issues or concerns regarding
these managers or their recommendations. The primary ways an Advisor provides access to a
manager through the AdvisorEnterprise Program are described below.
Fund Strategists Portfolios (FSP) Wrap Accounts
A Fund Strategist Portfolio is typically a risk-based asset-allocated model consisting of mutual
funds and/or exchange traded funds. The Model Provider is responsible for security selection and
allocation. We have, or Envestnet has, entered into agreements with various Fund Strategist
Portfolio (FSP) Model Providers that provide models for investments in mutual funds and/or
exchange-traded funds (ETFs). Advisors use the models of these providers to recommend an
allocation of your assets across mutual funds and/or ETFs. Envestnet is responsible for the actual
trading and investment of your assets based on the recommendation of your Advisor and strategist
model. You may be restricted in your ability to directly contact and consult with the FSP Model
Provider or Envestnet, but your Advisors are available to address any questions, issues or
concerns regarding the provider and/or their models. The result is an account portfolio comprised
of selected mutual funds and/or ETFs based on your investment objectives and risk tolerance.
Accounts invested in the FSP Program typically have a minimum account size requirement
between $5,000 and $50,000. In the FSP Program, you will pay a Client Fee, which is the sum of
the Advisor Fee and the Manager Fee. We collect the Advisor Fee in connection with investment
advice and ongoing account monitoring provided by your Advisor and a Manager Fee in
connection with the investment management of the account.
We Charge Advisors a Program Fee to access the AdvisorEnterprise Platform. The Program
Fee is deducted from the Advisor Fee you negotiate with your advisor. The Program Fee is
based on the amount of client assets the Advisor’s firm places on the AdvisorEnterprise Platform
and in Horizon accounts. . The Program Fee includes fees to support Kestra PWS and its
affiliates’ maintenance of the advisory platform, custody and trading services. This payment
structure incentivizes your Advisor to increase the Advisor Fee by an amount sufficient to offset
the Program Fee, which is a conflict of interest
The Program Fee is calculated on a blended basis. For the first $5M of an account/household, the
Program Fee ranges from 0.17% to 0.13%. Any amount above $5M is charged a Program Fee of
0.05%. Therefore, any account or household above $5M will have a blended Program Fee.
You will also pay account maintenance costs, which are documented in the NFS Client Fee
Disclosure document. You are also responsible for paying any charges imposed by the issuers of
investments in your account or their affiliates.
An Advisor receives additional economic benefit in the form of lower Program Fees, as a result of
placing client assets on the AdvisorEnterprise Platform; as the Program Fees decrease, the
Advisor retains a greater portion of the Advisor Fee. Your Advisor therefore has a financial
incentive to recommend programs on the AdvisorEnterprise Platform over other platforms,
programs, or services we offer.
In order to better support our Advisors, we make available a curated list of FSP Model Providers
representing over 200 models in the FSP program. Most of the FSP Model Providers on the
Curated List are Select Providers. We receive both financial and nonfinancial support from Select
Providers. We receive more compensation for the sale of products of Select Providers than for the
products of other providers we sell and thus have a financial incentive to sell the products of Select
Providers. More information on The Curated list can be found below in Item 6.
Also, please visit our website https://www.kestrafinancial.com/disclosures/company-information for
more information regarding the companies and amounts and types of compensation we receive. If
you do not have access to our website, you may contact your Advisor or our home office for
additional information.
FSP Models outside the Curated List are available upon request.
We are affiliated with Kestra Investment Management, LLC (Kestra IM). The recommendation of
Kestra IM as Portfolio Manager creates a conflict of interest since our affiliate receives
compensation for managing your assets in addition to the advisory fee we receive. You are under
no obligation to use Kestra IM as a Portfolio Manager.
All fees are negotiable, subject to the maximum amount set forth below.
Manager Fee
Advisor Fee
Client Fee
Assets Min Max Min Max Min Max
$5,000+ 0.02% 0.45% 0.00% 2.48% 0.02% 2.50%
• Client Fee is the sum of the Advisor Fee plus the Manager Fee. In instances where the maximum
Advisor Fee plus the Manager Fee would exceed 2.5 percent, the Advisor fee is reduced so as to not
exceed a 2.5 percent.
• Manager fees may vary based upon FSP manager chosen.
Separately Managed Wrap Accounts (SMAs)
A Separately Managed account is typically a model consisting of individual stocks or bonds in one
asset class. The Model Provider is responsible for the security selection and allocation. SMA
Model Providers invest in individual stocks and bonds providing you direct ownership of the
individual securities within the SMA portfolio. This structure provides more control over the
underlying securities, allowing both you and your Advisor to customize an investment solution that
reflects your individual goals and objectives.
SMA Model Providers typically have a minimum account size requirement of $100,000, though
some managers may require a minimum account size as high as $1,000,000. In the SMA
Program, you will pay a Client Fee, which is the sum of the Advisor Fee and the Manager Fee.
We collect the Advisor Fee in connection with investment advice and ongoing account
monitoring provided by your Advisor and Manager Fee in connection with the investment
management of the account.
We charge Advisors a Program Fee to access the AdvisorEnterpise Platform.The Program Fee is
deducted from the Advisor Fee you negotiate with your Advisor. The Program Fee is based on the
amount of client assets the Advisor’s firm places on the AdvisorEnterprise Platform and in Horizon
accounts. Platforms. The Program Fee is calculated on a blended basis.For the first $5M of an
account/household, the Program Fee for equity SMAs ranges from 0.17% to 0.13%. Any amount
above $5M is charged a Program Fee of 0.05%. Therefore, any account or household above $5M
will have a blended Program Fee.
For the first $5M of an account/household, the Program Fee for fixed income SMAs ranges
from 0.09% to 0.05%. Any amount above $5M is charged a Program Fee of 0.05%.
Therefore, any account or household above $5M will have a blended Program Fee.
You will also pay account maintenance costs, which are documented in the NFS Client Fee
Disclosure document. You are also responsible for paying any charges imposed by the
issuers of investments in your account or their affiliates. An Advisor receives additional
economic benefit in the form of lower Program Fees, as a result of placing business on the
AdvisorEnterprise Platform; as the Program Fees decrease, the Advisor retains a greater
portion of the Advisor Fee. Your Advisor therefore has a financial incentive to recommend
programs on the AdvisorEnterprise Platform over other platforms, programs, or services we
offer.
We are affiliated with Kestra IM. The recommendation of Kestra IM as Portfolio Manager
creates a conflict of interest since our affiliate receives compensation for managing your
assets in addition to the advisory fee we receive. You are under no obligation to use Kestra IM
as a Portfolio Manager.
All fees are negotiable, subject to the maximum amount set forth below.
Equity SMA Schedule
Manager Fee Advisor Fee Client Fee
Assets Min
Max Min Max Min Max
$100,000 + 0.02% 0.77% 0.00% 2.48% 0.02% 2.50%
Fixed Income SMA Schedule
Manager Fee Advisor Fee Client Fee
Assets Min Max Min Max Min Max
$100,000 + 0.02% 0.5% 0.00% 1.98% 0.02% 2.50%
• Client Fee is the sum of the Advisor Fee plus the Manager Fee. In instances where the maximum
Advisor Fee plus Manager Fee would exceed 2.5 percent, the Advisor fee is reduced so the Client Fee
does not exceed 2.5%.
• Manager fees may vary based upon SMA Model chosen.
Unified Managed Wrap Accounts (UMAs)
UMAs are accounts that combine one or more l SMAs, FSP, and/or Advisor Models consisting of
mutual funds, ETFs, or individual equities into sleeves within a single account. Your assets are
directly invested within each sleeve by an overlay manager that is typically responsible for initially
allocating assets within each sleeve and monitoring and rebalancing among the sleeves. The
minimum account size in the UMAs Program is $5,000 but will vary based on the models and
managers you select. The Program Fees will be higher for Advisor Models in the UMA Program
than if your Advisor used the same Advisor Model in one of our other Advisor as Portfolio Manager
(APM) Programs
In the UMA Program, you will pay a Client Fee, which is the sum of the Advisor Fee and the
Manager Fee. We collect the Advisor Fee in connection with investment advice and ongoing
account monitoring provided by your Advisor and Manager Fee in connection with the investment
management of the account.
We charge Advisors a Program Fee to access the AdvisorEnterprise Platform. The Program Fee is
deducted from the Advisor Fee you negotiate with your advisor. The Program Fee is based on the
amount of client assets the Advisor’s firm places on the AdvisorEnterprise Platform and in Horizon
accounts. The Program Fee includes fees for Kestra AS and its affiliates’ maintenance of the
advisory platform, custody and trading services. This payment structure incentivizes your Advisor
to increase the Advisor Fee by an amount sufficient to offset the Program Fee.
The Program Fee is calculated on a blended basis. For the first $5M of an account/household, the
Program Fee ranges from 0.17% to 0.13%. Any amount above $5M is charged a Program Fee of
0.05%. Therefore, any account or household above $5M will have a blended Program Fee.
You will also pay account maintenance costs, which are documented in the NFS Client Fee
Disclosure document. You are also responsible for paying any charges imposed by the issuers of
investments in your account or their affiliates.
An Advisor receives additional economic benefit in the form of lower Program Fees as a result of
placing client assets on the AdvisorEnterprise Platform. As he Program Fees decrease, the
Advisor retains a greater portion of the Advisor Fee. Your Advisor therefore has a financial
incentive to recommend programs on the AdvisorEnterprise Platform over other platforms,
programs, or services we offer.
The FSP Models available in the UMA Program are the same as the Models in the FSP Program.
A subset of the of Models in the SMA Program are available in the UMA Program.
We are affiliated with Kestra IM. The recommendation of Kestra IM as Portfolio Manager creates a
conflict of interest since our affiliate receives compensation for managing your assets in addition to
the advisory fee we receive. You are under no obligation to use Kestra IM as a Portfolio Manager.
All fees are negotiable, subject to the maximum amount set forth below.
UMA Schedule
ManagerFee
Advisor Fee
Client Fee
Minimum Maximum Minimum Maximum Minimum Maximum
$5,000 + 0.02% 0.77%
0.00% 2.48%
0.02% 2.50%
• Manager fees may vary based on the FSP or SMA Model chosen.
• Client Fee is the sum of the Advisor Fee plus the Manager Fee. In instances where the maximum
Advisor Fee plus Manager Fee would exceed 2.5 percent, the Advisor fee is reduced so the Client Fee
does not exceed 2.5 percent.
Advisor as Portfolio Manager Wrap (APM-Wrap)
In the APM-Wrap Program, your Advisor generally invests your assets in Advisor Models
consisting of individual equity or fixed income securities, as well as pooled investment vehicles
such as mutual funds and/or ETFs available through the AdvisorEnterprise Platform.
The APM-Wrap program allows us to charge one consolidated fee for investment advisory
services and transaction fees rather than separately charging advisory and transaction fees as we
do in the APM Tickets program. The wrap fee is assessed as a percentage of the value of your
account. Because the wrap fee does not change in relation to transaction volume, you will
generally derive greater benefits from a wrap program when your account is actively traded. If,
over time, your trade volume is low, we generally recommend you consider converting your
account to the APM Tickets program or terminating your advisory agreement. Likewise, if your
accounts are in the APM Tickets program and the trading activity in your account is high, we
generally recommend you consider converting to the APM Wrap program in order to avoid
individual transaction charges applicable to the APM Tickets program.
Depending on the advisory fee charged by your Advisor, the size of the account, and the number
of trades placed in your account, the APM-Tickets program may cost more or less than the APM-
Wrap program. When your Advisor chooses to pay your transaction charges, the APM-Tickets
program is the lowest cost program, providing your Advisor does not adjust their advisory fee to
account for their additional expense.
In the APM-Wrap Program, you will pay a Client Fee which is comprised of a Program Fee we
collect in connection with our maintenance of our advisory platform and an Advisor Fee we collect
in connection with the investment advice provided through your Advisor. The maximum client fee
is 2.5%.
We charge Advisors a Program Fee to access the AdvisorEnterprise Platform. The Program Fee is
deducted from the Client Fee you negotiate with your Advisor. The Program Fee is based on the
amount of client assets your Advisor’s firm places on the AdvisorEnterprise Platform and in
Horizon accounts. The Program Fee includes fees for Kestra PWS and its affiliates’
maintenance of the advisory platform, custody and trading services. This payment structure
incentivizes your advisor to increase the Client Fee assessed by an amount sufficient to offset the
Program Fee, which is a conflict of interest.
The Program Fee is calculated on a blended basis. For the first $5M of an account/household,
the Program Fee ranges from 0.14% to 0.10%. Any amount above $5M is charged a Program
Fee of 0.02%. Therefore, any account or household above $5M will have a blended Program
Fee.
You will also pay account maintenance costs, which are documented in the NFS Client Fee
Disclosure document. You are also responsible for paying any charges imposed by the issuers of
investments in your account or their affiliates. Ticket charges on certain security types still apply,
but the fees will generally be passed to your Advisor.
An Advisor receives additional economic benefit in the form of lower Program Fees, as a result of
placing business on the AdvisorEnterprise Platform; as the Program Fees decrease, the Advisor
retains a greater portion of the Client Fee. Your Advisor therefore has a financial incentive to
recommend programs on the AdvisorEnterprise Platform over other platforms, programs, or
services we offer.
APM-Wrap accounts require a minimum account size of $5,000. Because in the APM-Wrap
program we absorb ticket charges for trades in your account, we have an incentive to limit trading
in the account which creates a conflict of interest. While there is no cap on the number of trades in
your account, the APM-Wrap program is priced to accommodate approximately 120 trades per
account annually. We reserve the right to assess your Advisor the cost of trades that exceed this
amount which creates an incentive for the Advisor to limit trading in your account to avoid this cost.
All fees are negotiable, subject to the maximum amount set forth below.
APM Wrap Fee Schedule
Maximum Client Fee: 2.5%
Ticket charges on certain security types still apply, but the fees will generally be passed to your
Advisor.
The Program Fee is deducted from the Client Fee you negotiate with your Advisor. This payment
structure incentivizes your Advisor to increase the Client Fee assessed by an amount sufficient to
offset the Program Fee, which is a conflict of interest.
Additional Information about Fees
As noted above, if there is little or no trading activity in your advisory account, or if the trades
would not otherwise be subject to a transaction fee, a wrap fee arrangement may cost more than
separately paying for advisory fees and transaction charges. You should review your account
statements and periodically talk to your Advisor about the level of trading in your account, the fees
involved, and the type of account that makes sense for you. There may be considerations other
than cost, like access to certain managers that make one program more attractive than another.
All AdvisorEnterprise Program fees are negotiable, subject to the maximum amount set forth
above and are charged on a per account basis. The cost of the services provided to you through
the AdvisorEnterprise Program may be more or less than the cost of purchasing similar services
separately. Among the factors impacting the cost of the program are the trading volume, account
size, type of account registration (e.g., retirement), nature of services we provide you, amount of
assets specific to a particular strategy and the particular service or third-party manager selected.
If the Program Fee does not meet at least the specified minimums of $60 for APM accounts with
tickets (APM-Tickets), $95 for APM accounts with wrap (APM-Wrap), $75 for Fund Strategist
Portfolios, and $350 for Separately Managed Accounts (SMA) and Unified Managed Accounts
(UMA) a minimum annual account fee will be assessed to your Advisor.
Your Advisor receives an economic benefit because of your participation in the AdvisorEnterprise
Platform. The amount of this economic benefit is generally more than what your Advisor would
receive if you participated in our other platforms or programs or separately paid for investment
advice, brokerage and other services. Your Advisor receives an economic benefit because of your
participation in the AdvisorEnterprise Platform. The amount of this economic benefit is generally
more than what your Advisor would receive if you participated in our other platforms or programs
or separately paid for investment advice, brokerage and other services. An Advisor receives
additional economic benefit as a result of business with us in the form of reduced Program Fees.
Your Advisor therefore has a financial incentive to recommend our APM programs on
AdvisorEnterprise over other platforms, programs, or services we offer.
We pay our Advisors a percentage of the fees we receive. Our affiliated broker-dealer, Kestra IS,
pays its registered representatives a percentage of the commissions it receives. Our Advisors
receive a higher percentage of the fees we receive as their production of fees and their production
of commissions in their separate capacity as a registered representative of Kestra IS increases.
We will also aggregate the production of several Advisors in the same branch or firm which can
allow these Advisors to reach higher payouts more quickly than if the payout were based on
individual production. The practice of providing a tiered payout and aggregation of production
creates a conflict of interest as your Advisor is incentivized to increase their production with us and
our affiliate to obtain higher compensation percentages and additional compensation. In addition,
certain Advisors that meet internal criteria that include production receive additional benefits such
as practice management consulting or producer trips.
Other costs may be assessed to you that are not part of the AdvisorEnterprise Platform. These
may include execution charges on international and non-listed securities, dealer mark-ups,
spreads paid to market-makers, and transactions executed away from National Financial. All
brokerage account fees, including annual maintenance on retirement accounts, cash
management, mailing, and termination fees apply to each account. There is a minimum annual
account fee for each program on AdvisorEnterprise that may be assessed to your account. The
above fees do not include other costs that you may be subject to, including the initial and ongoing
expense of third party-investments or third-party pooled investment vehicles, including mutual
funds, annuities, or alternative investments. Such expenses are usually set forth in the applicable
offering document of the investment and are payable or borne by you in addition to other fees
outlined above.
Our Chief Compliance Officer is available to address any questions that a client or prospective
client may have regarding its prospective engagement and the corresponding conflict of interest
presented by such an engagement.
Investment and Brokerage
Discretion
By choosing to participate in the AdvisorEnterprise FSP, SMA, or UMA programs, , you are required
to grant discretionary investment authority to us so that we may take all necessary steps for providing
advisory services for your account, such as determining the securities and amount to be bought or
sold and recommending any appropriate third-party strategist or third-party manager.
By choosing to participate in the AdvisorEnterprise Platform, you have designated Kestra IS as
broker-dealer and National Financial as the clearing broker-dealer and custodian for your assets.
By designating National Financial as your broker/custodian, we will not have authority to negotiate
commissions among various brokers or to obtain volume discounts, and best execution may not be
achieved. You may pay higher commissions and transaction cost and receive less favorable net
prices than other clients. Third-party managers may have policies to aggregate trades with their own
trades or trades for other clients as disclosed in more detail in each third party’s disclosure Brochure.
Not all investment advisers require directed brokerage.
Kestra IS introduces accounts on a fully disclosed basis to National Financial. For advisory accounts,
we do not typically act in a principal capacity when initiating any trade order; however, National
Financial or underlying managers may act in a principal capacity when executing a trade order. Any
principal trades in an advisory account will be handled in accordance with applicable law. Agency
cross transaction take place when we cause a security to be transferred from one account to another.
Agency cross transactions are not permitted in Advisory Accounts.