Broadleaf Partners, LLC is a SEC-registered investment adviser with its principal place of business located
in Ohio. Broadleaf Partners, LLC began conducting business in 2005.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling 25%
or more of this company).
Douglas Scott MacKay, Chief Executive Officer and Chief Investment Offic
William Frank Hoover, President and Chief Operating Officer
Broadleaf Partners, LLC offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment policy and
create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client's individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account supervision
is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or
growth and income), as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following securities:
Exchange-listed securities
Securities traded over-the-counter
Foreign issuers
Corporate debt securities (other than commercial paper)
Certificates of deposit
Municipal securities
Variable annuities
Mutual fund shares
United States governmental securities
Options contracts on securities
Options contracts on commodities
Interests in partnerships investing in oil and gas interests
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
INVESTMENT SUPERVISORY SERVICES ("ISS")
MODEL PORTFOLIO MANAGEMENT
Our firm provides portfolio management services to clients using model asset allocation portfolios. Each
model portfolio is designed to meet a particular investment goal. The four primary portfolios we offer
include:
The Broadleaf Growth Equity Portfolio (BGEP)
The Growth Oriented Broadleaf Strategic Investment Portfolio (The Growth STRIP)
The Balanced Broadleaf Strategic Investment Portfolio (The Balanced STRIP)
The Conservative Broadleaf Strategic Investment Portfolio (The Conservative STRIP)
While the BGEP has a primary investor objective of outperforming the S&P 500 over a full market cycle,
each of the STRIPS portfolios is geared towards an individual's objective for growth, income or capital
preservation. The BGEP owns 25-35 individual, growth-oriented equity securities selected on the basis
of relative outperformance while the three STRIPS portfolios utilize varying allocations to exchange
traded funds and mutual funds with underlying exposure to the fixed income, equity, international, and
alternative securities deemed necessary to generate the desired level of growth, income or capital
preservation.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account supervision
is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or
growth and income), as well as tax considerations.
Through personal discussions with the client in which the client's goals and objectives are established,
we determine if the model portfolio is suitable to the client's circumstances. Once we determine the
suitability of the portfolio, the portfolio is managed based on the portfolio's goal, rather than on each
client's individual needs.
Clients, nevertheless, have the opportunity to place reasonable restrictions on
the types of investments to be held in their account. Clients retain individual ownership of all
securities.
Our investment recommendations are not limited to any specific product or service offered by a broker
dealer or insurance company and will generally include advice regarding the following securities:
Exchange-listed securities
Securities traded over-the-counter
Foreign issuers
Mutual fund shares
Interests in partnerships investing in oil and gas interests
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
To ensure that our initial determination of an appropriate portfolio remains suitable and that the
account continues to be managed in a manner consistent with the client's financial circumstances, we
will:
1. send quarterly written reminders to each Model Portfolio Management Services client
requesting any updated information regarding changes in the client's financial situation and
investment objectives;
2. at least annually, contact each participating client to determine whether there have been any
changes in the client's financial situation or investment objectives, and whether the client
wishes to impose investment restrictions or modify existing restrictions;
3. be reasonably available to consult with the client; and
4. maintain client suitability information in each client's file.
SELECTION AND MONITORING OF THIRD-PARTY MONEY MANAGERS
We also offer advisory management services to our clients through our Selection and Monitoring
of Third-Party Money Managers programs (hereinafter, "Programs").
Our firm provides the client with an asset allocation strategy developed through personal discussions in
which goals and objectives based on the client's particular circumstances are established. This asset
allocation strategy is drafted into the client's Personal Investment Policy Statement ("PIPS").
Based on the client's individual circumstances and needs (as exhibited in the client's PIPS) we will then
perform management searches of various unaffiliated registered investment advisers to identify which
registered investment adviser's portfolio management style is appropriate for that client. Factors
considered in making this determination include account size, risk tolerance, the opinion of each client
and the investment philosophy of the selected registered investment adviser. Clients should refer to the
selected registered investment adviser's Firm Brochure or other disclosure document for a full
description of the services offered. We are available to meet with clients on a regular basis, or as
determined by the client, to review the account.
We monitor the performance of the selected registered investment adviser(s). If we determine that a
particular selected registered investment adviser(s) is not providing sufficient management services to
the client, or is not managing the client's portfolio in a manner consistent with the client's PIPS, we may
suggest that the client contract with a different registered investment adviser and/or program sponsor.
Under this scenario, our firm assists the client in selecting a new registered investment adviser and/or
program. However, any move to a new registered investment adviser and/or program is solely at the
discretion of the client.
CONSULTING SERVICES
Clients can also receive investment advice on a more focused basis. This may include advice on only an
isolated area(s) of concern such as estate planning, retirement planning, or any other specific topic. We
also provide specific consultation and administrative services regarding investment and financial
concerns of the client.
Consulting recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. All recommendations are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of 12/31/2023, we were actively managing $410,621,153 of clients' assets on a discretionary basis
plus $39,473,583 of clients' assets on a non-discretionary basis.