Description of Advisory Firm
Stonecrop Wealth Advisors, LLC (“Stonecrop Wealth Advisors” , “we” , “our,” or “us”) is a privately owned
limited liability company headquartered in Pennsylvania.
Stonecrop Wealth Advisors is a registered investment adviser with the U.S. Securities and Exchange
Commission. Stonecrop Wealth Advisors was formed in 2019 and is owned by Douglas R. MacGray. As of
December 31, 2023, the Firm has approximately $235,515,250 in assets for approximately 768 accounts
on a discretionary basis and approximately $751,385 in assets for approximately 4 accounts on a non-
discretionary basis. In total, Stonecrop manages approximately $235,907,635 in assets for approximately
772 accounts.
While this brochure generally describes the business of the Firm, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on the Firm’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
The Firm offers discretionary investment management and investment advisory services. Prior to the Firm
rendering any of the foregoing advisory services, clients are required to enter into one or more written
agreements with the Firm setting forth the relevant terms and conditions of the advisory relationship (the
“Advisory Agreement”).
Investment Management Services
Generally, Stonecrop Wealth Advisors provides financial planning and investment advisory services as part of
an integrated service, it being a goal of Stonecrop Wealth Advisors to provide investment advisory services
within the context of a full understanding of a client’s overall financial situation. The Firm provides investment
advisory services to individual and family clients based on the individual mission, vision, values and goals of
each family. Stonecrop Wealth Advisors uses a team-driven approach to design diversified, long-term
portfolios to meet clients’ personal investment goals and objectives. Stonecrop Wealth Advisors develops
strategic and tactical asset allocations for clients. The Firm conducts interviews with clients to determine
each client’s risk profile and seek other personal information during such interviews to enable the Firm to
construct an appropriate investment program.
Stonecrop Wealth Advisors provides investment advisory services to colleges, schools, other charitable
organizations and for-profit businesses based on the entity’s mission, vision, values and goals. The Firm
conducts interviews of key officials at such entitles to discover necessary information and develop a risk
profile and a strategic asset allocation. Stonecrop Wealth Advisors uses a team-driven approach to design
diversified, long-term-focused portfolios to meet the entity’s investment goals and objectives, and in a
manner designed to connect the entity’s stated mission with the management of the investment portfolio.
Stonecrop Wealth Advisors manages investment advisory accounts on a discretionary basis or non-
discretionary basis. Account supervision is guided by the client’s stated objectives as well as tax
considerations. Clients may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors. The Firm’s investment recommendations are not limited to any specific
product or service and generally will include mutual fund shares, structured notes and exchange traded funds
or notes.
As part of the Firm’s investment advisory services, Stonecrop Wealth Advisors monitors the performance of
client portfolios against
certain agreed upon benchmarks, assess the performance of securities, and report
results to clients through periodic meetings, teleconferences, reports or web portals. We describe the fees
charged for investment management services below under Item 5 – Fees and Compensation.
Financial Planning & Consulting Services
Stonecrop Wealth Advisors provides financial planning services. Financial planning is an integrated
evaluation of a client’s current and projected future financial status using currently known data,
assumptions about future events, goals and variables to project future cash flows and asset values. The
Firm uses the results of these projections to create planning recommendations in the context of the
clients’ expressed mission, vision, values and goals. Through the financial planning process, all material
questions, information and analysis are considered as they affect and are affected by the entire financial
and life situation of the client. Clients receiving this service receive a written report which provides the
client with a financial plan designed to assist the client achieve his or her financial goals and objectives.
Stonecrop Wealth Advisors gathers necessary information through in-depth personal interviews.
Information gathered includes the client’s current financial status, tax status, future goals, return
objectives and attitudes toward risk. All documentation and information supplied by client, or with the
client’s permission, are carefully reviewed prior to the preparation of a written report. Should the client
choose to implement the recommendations contained in the plan, the Firm encourages the client, when
necessary, to work closely with his or her attorney, accountant or other appropriate professional.
Implementation of financial plan recommendations is entirely at the client’s discretion.
Stonecrop Wealth Advisors also provides general non-securities advice on topics that may include tax and
budgetary planning, estate planning and business planning.
Typically, the financial plan is presented to the client within two months of the beginning of the process,
provided that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. All recommendations are of a generic nature.
We describe fees charged for Financial Consultation Services below under Item 5 - Fees and Compensation.
Structured Notes
From time to time, Stonecrop Wealth Advisors implements Structured Notes. Structured notes are hybrid
securities that have components of both debt instruments and other underlying securities, such as
equities, bonds, commodities, etc. Certain types of structured notes have the ability to enhance upside
return while protecting a portion of downside risk. Stonecrop Wealth Advisors typically employs these
investments for clients as a complement to traditional long-only equity strategies.
Sub-Advisors
Stonecrop Wealth Advisors may subcontract some or all its investment advisory services with other
registered investment advisers (sub-advisors) and delegate all or a portion of advisory responsibilities to
the sub-advisor. Sub-advisors are not affiliated or controlled by Stonecrop Wealth Advisors.
Tailored Relationships
Stonecrop Wealth Advisors tailors’ investment advisory services to the individual needs of the client. The
Firm’s clients can impose restrictions on the investments in their account. All limitations and restrictions
placed on accounts must be presented to Stonecrop Wealth Advisors in writing. Clients will retain
individual ownership of all securities.