John F. Suby Wealth Management, LLC (“Wealth Management”) is an investment adviser registered with
the U.S. Securities and Exchange Commission (“SEC”). Wealth Management provides Discretionary
Asset Management Services and Consulting Services to a wide variety of clients. Wealth Management
became registered as an investment adviser in August 2009. Wealth Management is wholly owned by
John F. Suby & Associates, S.C. which is owned by John F. Suby, Matthew J. Suby, Amy E.
Butrymowicz, and Sarah E. Slipka. Wealth Management does not control any other firm nor is engaged
in any other business.
Wealth Management's advisory services are described in detail below.
Asset Management Services
Wealth Management provides individualized investment management services which involve ongoing
supervision of client investment accounts. In establishing an Asset Management Account, Wealth
Management's Investment Adviser Representative (“IAR”) gathers information from each new client to
assess the investment objectives and risk tolerance of the client. Once the investment objectives and risk
tolerance have been assessed, Wealth Management will provide the client with investment advice, which
includes an analysis of current investments along with a) recommendations of other appropriate
investments, or b) a recommendation to use the services of a sub-adviser or third-party manager. Clients
should be aware that in most cases Wealth Management will delegate ongoing management services to a
sub-adviser or third-party manager, and thus will not actively manage the account itself.
Asset Management services are provided by Wealth Management on a discretionary basis as authorized
by the client through the execution of the Investment Management Agreement. With discretionary
services, Wealth Management and its IARs may buy, sell or exchange securities, and or hire and
terminate sub-advisers or third-party investment managers, without obtaining specific consent from the
client prior to doing so. Sub-advisers and third-party managers to whom authority has been delegated
will also have discretionary authority to buy and sell securities without client consent. Wealth
Management will typically only delegate to a) Greenrock Research, Inc. (“Greenrock”), a sub-adviser, or
b) Provident Trust Company (“Provident”), a third party manager.
For Wealth Management, its sub-advisers, and its third-party managers to make appropriate investment
decisions, it is important that the client provide accurate and complete responses to the questions asked by
the IARs, as well as inform the IARs of changes to the client's investment objectives, personal
circumstances and other factors that may impact management decisions for the account. IARs of Wealth
Management generally will, on at least an annual basis, contact each client to assess whether there have
been objective changes or new restrictions on the management of the Asset Management portfolio.
However, it remains the responsibility of each client to inform Wealth Management of any material
change. Wealth Management does not guarantee the results of investment management advice it gives or
the advice given and actions taken by sub-advisers or third-party portfolio managers. Thus, losses can
occur by using Wealth Management's services.
Investment options for Management accounts include common and preferred stocks, bonds, municipal
securities, government securities, exchange listed limited partnerships, mutual funds, exchange traded
funds, unit investment trusts, and other investment options.
As part of the Asset Management program, Wealth Management will arrange for execution of trades,
custody of assets, and performance reporting.
Because Wealth Management is a registered investment adviser, we are required to meet certain fiduciary
standards when providing investment advice to clients. Additionally, when we provide investment advice
related to a retirement plan account or an individual retirement
account, we are considered fiduciaries
within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. As such, we are required to
act in your best interest and not put our interest ahead of yours, even though our compensation creates
some conflicts with your interests in that the more you have us manage, the more we can earn. Our
clients however are under no obligation to use services recommended by our associated persons.
Furthermore, we believe that our recommendations are in the best interests of our clients and are
consistent with our clients’ needs.
Clients may choose to have an advisory affiliate, John F. Suby & Associates, S.C. an accounting firm,
provide accounting services to the client as part of their Asset Management agreement with Wealth
Management. This is determined at the time of contract execution and a description of the fees can be
found in Item 5 below.
As of December 31, 2023, Wealth Management managed approximately $2,006,194,813 in assets,
$1,973,900,123 of which was managed on a discretionary basis, and $32,294,690 of which was managed
on a non-discretionary basis.
Investment Consulting Services
Wealth Management also provides Investment Consulting Services on an hourly or flat fee basis to those
clients seeking financial advice involving particular investment or financial situations. These services are
designed to meet the client's specific financial objectives and needs. The counseling services generally
result in a financial plan, but could also involve more general consulting. Services may relate to areas
such as retirement planning, estate planning, college planning, cash flow analysis, or analysis with regard
to investment of lump sum distributions from employer pension and profit sharing plans.
In preparing a financial plan for a client, information is gathered relevant to the particular service through
personal interviews conducted by the IAR and through documents and other information supplied by the
client. Service may include an analysis of the client's information such as their current assets and
investments, liabilities, short and long-term capital and liquidity needs, risk tolerance and short and long-
term financial goals and objectives.
Should a client choose to implement the recommendations contained in the financial plan, Wealth
Management suggests that the client work closely with his or her attorney, accountant, insurance agent
and/or securities broker. Although Wealth Management IARs generally make recommendations with
respect to products or services offered by Wealth Management and its affiliates, the decision to
implement any such recommendation rests exclusively with the client, and the client has no obligation to
implement any such recommendation.
Retirement Plan Services
Wealth Management also provides discretionary management, non-discretionary management, and
advisory/consulting services for retirement plans. Specific services are designed to meet the client's
specific retirement plan objectives and needs. Depending on the engagement, the services may involve
recommendations regarding the plan which the plan sponsor may choose to accept or decline, or may
involve investment decision making by Wealth Management. Depending on the nature of the
engagement, i.e. advisory or discretionary decision making, Wealth Management may be acting in a 3(21)
or 3(38) ERISA fiduciary capacity.
In providing retirement plan services, information is gathered relevant to the particular plan service
through personal interviews conducted by the IAR and through documents and other information supplied
by the client. Service may include an analysis of the plan's information such as their current assets and
investments, liabilities, short and long-term capital and liquidity needs, risk tolerance and short and long-
term financial goals and objectives.