Adviser Profile

As of Date 05/13/2026
Registration SEC, Approved, 11/14/2008
Other registrations (39)
ADV Location URBANDALE, IA, United States
Contact Info 877 xxxxxxx
Websites
AUM* 5,411,976,879 125%
of that, discretionary 4,454,941,329 85%
Number of Employees 400 51%
of those in investment advisory functions 322 96%
Private Fund GAV* 0
Avg Account Size 264,670 55%
% High Net Worth 9.94% 85%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

4B 4B 3B 3B 2B 1B 636M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker464287200 Stock NameISHARES TR $ Position$139,470,059 % Position4.00% $ Change17.00% # Change2.00%
Stck Ticker78464A854 Stock NameSPDR SERIES TRUST $ Position$114,740,576 % Position4.00% $ Change49.00% # Change30.00%
Stck Ticker25434V708 Stock NameDIMENSIONAL ETF TRUST $ Position$109,100,887 % Position3.00% $ Change13.00% # Change-1.00%
Stck Ticker25434V567 Stock NameDIMENSIONAL ETF TRUST $ Position$49,512,066 % Position2.00% $ Change9.00% # Change7.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$64,666,965 % Position2.00% $ Change17.00% # Change3.00%
Stck Ticker370334104 Stock NameGENERAL MILLS INC $ Position$56,588,076 % Position2.00% $ Change-7.00% # Change0.00%
Stck Ticker67066G104 Stock NameNVIDIA CORPORATION $ Position$48,981,794 % Position2.00% $ Change15.00% # Change0.00%
Stck Ticker46434V613 Stock NameISHARES TR $ Position$53,618,746 % Position2.00% $ Change34.00% # Change34.00%
Stck Ticker464287226 Stock NameISHARES TR $ Position$76,713,620 % Position2.00% $ Change115.00% # Change115.00%
Stck Ticker922908363 Stock NameVANGUARD INDEX FDS $ Position$54,349,861 % Position2.00% $ Change131.00% # Change101.00%

Brochure Summary