In addition to this investment advisory business, Mr. Wallace is also a registered representative and registered principal of affiliated company SogoTrade, Inc. Further, Mr. Wallace is the CEO of Forceshares, LLC, a commodity pool operator registered with the NFA, but which has no current firm activity. Item 5: Additional Compensation In addition to receiving compensation from MarketRiders, Inc., Mr. Wallace receives compensation from SogoTrade, Inc. as an officer. Item 6: Supervision Mr. Wallace serves as the Chief Executive Officer and Chief Compliance Officer of the Adviser and as such is not subject to additional supervision. Mr. Wallace may be contacted at 866-990-3837. The Adviser’s investment decisions are based on an automated analysis of client portfolios and accounts. This analysis relies on proprietary models to generate views on portfolio allocation and rebalancing. The Adviser’s portfolio management team supervises the day-to-day execution of these models and continuously research ways to enhance their efficiency. Moreover, the Adviser’s compliance function monitors the Adviser’s investment activities through electronically generated reports designed to audit trading activity and account management. Finally, the Adviser’s investment committee periodically reviews the Adviser’s investment strategies and risk processes, and approves revisions to those strategies and processes as necessary. PAGE 18 OF 27 I T E M 1: C O V E R P A G E APPENDIX 1 TO FORM ADV PART 2A PAGE 18 OF 27 SOGOTRADE ASSET MANAGEMENT WRAP FEE BROCHURE PA G E 22 OF 30 1 McBride & Son Center Drive Chesterfield, Missouri 63005 (866) 990 - 3837 www.marketriders.co m [email protected] This Wrap Fee Brochure provides information about the qualifications and business practices of MarketRiders, Inc. (also doing business as “Sogo Trade Asset Management ” - hereinafter “MarketRiders”), an SEC registered investment advisor. Registration does not imply a certain level of skill or training but only indicates that MarketRiders has registered its business with state and federal regulatory authorities , including the United States Securities and Exchange Commission. If you have any questions about the contents of this brochure, please contact us at (866) 990 - 3837 or by email at: [email protected]. The information in this brochure has not been approved or verified by the United States Se curities and Exchange Commission or by any state securities authority. Additional information about MarketRiders is also available on the SEC’s website at www.adviserinfo.sec.gov. arketRiders’ CRD numb M er is: PAGE 20 OF 27 ITEM 2: TABLE OF CONTENTS Appendix 1 to Form ADV Part 2A ........................... 24 Item 2: Material Changes ............................................................................. 24 Item 3: Table of Contents ............................................................................. 24 Item 5: Account Requirements and Types of Clients ........................................ 26 Item 6: Methods of Analysis, Investment Strategies and Risk of Investment Loss 26 Item 7: Review of Accounts ............................................................................... 28 Item 8: Client Contact with Portfolio Managers ............................................ 29 Item 9: Additional Information Disciplinary Information ................................ 29 PAGE 21 OF 27 A P P E N D I X 1 T O F O R M A D V P A R T 2 A ITEM 2: MATERIAL CHANGES
• There are no material changes in this brochure from the last annual updating amendment on March 12, 2020 of MarketRiders, Inc. Material changes relate to MarketRiders, Inc. ’s policies, practices or conflicts of interests. A. General Description of the Firm MarketRiders, Inc., also doing business as “SogoTrade Asset Management” (hereinafter “MarketRiders”) was founded in 2008, and is privately owned by Sogo Financial Group, Inc. MarketRiders provides investment management services to its clients and is registered with the Securities and Exchange Commission (“SEC”). MarketRiders offers Subscription Account Services and Managed Account Services under the MarketRiders Wrap Fee Program. Additional information about MarketRiders’ products, structure and officers is provided in Part 1 of MarketRiders’ Form ADV which is available online at http://www.adviserinfo.sec.gov. Please visit our website at https://power.sogotrade.com for additional information. B. Summary of MarketRiders’ Advisory Services MarketRiders offers Managed Account services that provide Clients access to MarketRiders’ digital portfolio platform and the expertise and convenience of experienced investment advisors. The Client portfolio is designed to be consistent with each Clients’ investment objectives and risk tolerances, typically taking into account such factors as age, investment experience, investment time horizon, investment objectives and investment restrictions. MarketRiders develops a customized portfolio for each client using Exchange Traded Funds (“ETFs”). The following services are offered to all of our Standard Services Clients:
• Risk Optimized Portfolios • Asset custody services at no additional charge
• MarketRiders Core Portfolios • Commission free trades
• Ongoing account monitoring and management • Minimum account size $1,000 for Core Portfolios and $25,000 for Risk Optimized Portfolios
• Automatic rebalancing • Investment Tools
• Your own personal financial advisor • Portfolio personalization and reasonable account management restrictions
• Instantaneous, paperless account opening and funding process Each Managed Account Client has a personal financial advisor (“FA”)

assigned to their accounts and the FA is available (depending on the Client’s location) for in-person meetings, and/or the FA can be reached during normal business hours by telephone, online chat, email or through a video conference interface. MarketRiders offers the following types of managed services: (1) individualized retail advisory service for persons, trusts, and other legal entities; and (2) institutional services where individuals (or their entities) receive advisory services from MarketRiders and their unaffiliated registered investment advisors as part of the MarketRiders for Advisors Program. MarketRiders also offers certain qualified Clients with the ability to receive non-discretionary advisory services by participating in the MarketRiders’ “Enhanced Services” program. MarketRiders Clients not participating in the Enhanced Services plan are part of the Standard Services program. In addition to the Standard Services offered to all MarketRiders managed account clients, Clients may opt to participate in the MarketRiders Enhanced Services program, in which they will receive more comprehensive personalized financial planning advice that may include a financial plan, annual financial plan updates, tax loss harvesting, advice relating to Client debt, savings, retirement planning, and ancillary tax-related advice. MarketRiders will base any such advice on the information provided by clients, including the information provided during the account opening process and subsequent financial consultations. Information obtained by MarketRiders’ FAs as part of the Enhanced Services will not typically be taken into consideration with respect to discretionary advisory services. Any investment related tax issues discussed with the MarketRiders FA is not a substitute for qualified tax advice and Client should consult with their own tax advisor. Clients are not obligated to follow any recommendations made as part of the Enhanced Services and neither MarketRiders nor the FA will have any discretion over non Standard Services account assets with respect to implementing any such recommendations. C. Wrap Fee Program Description Client assets are managed as part of the MarketRiders Wrap Fee Program. A wrap account is an account managed by MarketRiders in which most expenses, including brokerage commissions, management fees, clearing fees and administrative costs, are “wrapped” into a single charge. The MarketRiders Wrap Fee Program provides Clients with an assigned individual investment advisor, portfolio building technology, low volatility multifactor portfolios, digital and personal portfolio monitoring, and ETF trades as part of a single fee based on a percentage of the account assets under management. A client may incur certain separate charges imposed by SogoTrade, Inc. or Apex Clearing Corporation such as wire transfer and electronic fund fees, account termination fees, in addition to other charges. (See “Other Account Fees” below). Visit us at www.MarketRiders.com for more details. The total costs associated with the MarketRiders Wrap Fee Program may be more or less than if a Client were to separately purchasing brokerage and advisory services. The factors that bear upon the relative costs of any wrap fee program include the number and timing of transactions, portfolio management and custody fees; regulatory, compliance and administrative charges; research costs, clearing charges, among others. D. Advisory Fees The annual management fee for MarketRiders’ Standard Service managed accounts is 0.75% on the assets under management in the account. For Enhanced Service accounts, in addition to the Standard Service management fee, MarketRiders charges an additional fee as negotiated with each client, not to exceed another 0.75%. MarketRiders charges a minimum monthly fee of $5. Fees are charged on a monthly basis as explained below. MarketRiders is compensated for its Managed Account services by charging a fee based on the net market value of a Client’s Account. MarketRiders reserves the right, in its sole discretion, to negotiate, reduce or waive the advisory fee for certain Client Accounts for any period of time determined by MarketRiders. In addition, MarketRiders may reduce or waive its fees for the Accounts of some Clients without notice to, or fee adjustment for, other Clients. The annual management fee for MarketRiders’ Standard Service managed accounts is 0.75% on the assets under management in the account. For Enhanced Service accounts, in addition to the Standard Service management fee, MarketRiders charges an additional fee as negotiated with each client, not to exceed another 0.75%. MarketRiders charges a minimum monthly fee of $5. Fees are charged on a monthly basis as explained below. MarketRiders is not compensated on the basis of a share of capital gains or capital appreciation of the funds or any portion of the funds of Client. MarketRiders’ Managed Account fees are charged in arrears, and are calculated on a continuous basis and deducted from Client Accounts each month as follows: MarketRiders calculates a daily advisory fee, which is equal to the fee rate multiplied by the net market value of the Client’s Account as of the close of trading on the New York Stock Exchange (“NYSE”) (herein, “close of markets”) on such day, or as of the close of markets on the immediately preceding trading day for any day when the NYSE is closed, and then divided by 365 (or 366 in any leap year). The advisory fee for a calendar month is equal to the total of the daily fees calculated during that month (less any deductions or fee waivers) and is deducted from Client Accounts no later than the tenth business day of the following month. MarketRiders may pay Broker PAGE 23 OF 27 a portion of the MarketRiders advisory fee in accordance with an agreement with Broker so that Broker can cover its execution, clearance, and settlement charges for purchase and sales of securities in the Account. E. Other Account Fees Client will not be charged any commissions for trades effected through the Broker, but all other charges including custodial fees, stock transfer fees, transaction fees, charges imposed directly by mutual, index or exchange-traded funds, odd-lot differentials fees, transfer taxes, wire transfer and electronic fund fees, fees for delivery of documents in paper form, physical delivery of securities or transfers in-kind of securities, and Account ACAT and other similar charges incurred in connection with transactions for Client’s account will be paid out of the assets in the Account and are in addition to the Wrap Fees paid by Client to MarketRiders.