Carl P. Sherr & Co., LLC ('CPS & Co' or 'we') is a SEC-registered investment adviser
with its principal place of business located in Massachusetts. Carl P. Sherr & Co., LLC
began conducting business in 1964. We offer investment management and financial
planning services to our clients. As of December 31, 2023, the firm had $368,855,040 in
assets under management which were managed on a discretionary basis and
$23,794,234 managed on a non-discretionary basis.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities
controlling 25% or more of this company).
• Gary Hyman Sherr, and
• Edward Laurence Sherr.
Carl P. Sherr & Co., LLC offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds
based on the individual needs of the client. Through personal discussions in which
goals and objectives based on a client's particular circumstances are established, we
develop a client's personal investment policy and create and manage a portfolio based
on that policy. During our data-gathering process, we determine the client’s individual
objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also
review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary or non-discretionary basis.
Account supervision is guided by the client's stated objectives (i.e., maximum capital
appreciation, growth, income, or growth and income) as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors.
Our investment recommendations are not limited to any specific product or service
offered by a broker-dealer or insurance company and will generally include advice
regarding the following securities:
• Exchange-listed securities
• Securities traded over the counter
• Foreign issuers
• Warrants
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Variable annuities
• Mutual fund shares
• United States governmental securities
• Options contracts on securities
A client’s assets typically will be invested in a customized portfolio inclusive of some of
the above investments developed by CPS & Co utilizing information made available
from Fidelity Institutional Wealth Services.
Because some types of investments involve certain additional degrees of risk, they will
only be implemented/recommended when consistent with the client's stated investment
objectives, tolerance for risk, liquidity, and suitability.
FINANCIAL PLANNING
We offer comprehensive financial planning for individuals, families, and small
businesses. We are dedicated to providing independent, objective, professional advice
customized to meet our clients’ specified needs.
Our comprehensive financial plans target the following areas:
• Retirement Planning
• Education Funding
• Investment Analysis & Design
• Estate Planning
• Insurance Needs Analysis
• Cash flow, budgeting, and tax analysis
Financial planning is a comprehensive evaluation of a client’s current and future
financial state. Through the financial planning process, all questions, information, and
analysis are considered as they impact and are impacted by the entire financial and life
situation of the client.
The Process
• Our financial planning process starts with an initial exploration meeting, offered
free of charge to discuss how our services can match our client’s needs.
• The next step is for the client to complete a detailed, get acquainted
questionnaire and to gather requested information.
• After verifying the information, we start a series of planning meetings. We have
planning meetings until we have addressed all of the goals to our client’s
satisfaction including results if no changes were made
and recommendations and
possible changes to current course of action.
• Also, as needed, we coordinate the implementation of the plan with the client’s
accountant, attorney, or other professionals.
• Upon completion, we mutually set a schedule for check-in meetings to measure
progress.
CPS engages with clients using a team approach. Our financial planning team members
are responsible for varying aspects of preparation of your plan and all planning services
are supervised and reviewed by CPS Lead Planner, Jennifer Simes, CFP®.
Client agrees to provide requested information and/or establish connections using
eMoney, our financial planning software. Client and CPS will meet to review and
prioritize financial goals. The written financial plan(s) presented by CPS will illustrate the
current financial position and explore options to meet stated financial goals. As the
engagement progresses, Client and CPS will agree on roles and responsibilities for
each party to implement and monitor each goal within the financial plan. All information
and documentation provided by the Client will be considered true. Client understands
that the plan is based on the information provided and agrees to tell CPS of any
material changes to the information.
CPS & Co aims to separate the financial planning process from the decision to
purchase a financial product or service. You are not committed or required at any time
to purchase a financial product or service from CPS & Co. CPS & Co does not currently
sell any financial products and offers financial planning and investment management
services as outlined in this Agreement. It is important to note that there is an inherit
conflict of interest in having CPS & Co help you implement our financial plan through
our investment management services, as we will receive additional compensation.
Please note that similar investment management services may (or may not) be
available from other investment advisers for similar or lower fees.
Investment advice may be offered on the following:
• Exchange-listed securities
• Mutual fund shares
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• United States governmental securities
• Fixed or Variable annuities
• Employer Stock options
IRA Rollover Recommendations
In complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-
02"), when applicable, we are providing the following acknowledgment to clients. When
the firm provides investment advice to clients regarding their retirement plan account or
individual retirement account, we are a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way the firm makes
money creates some conflicts with clients’ interests. We operate under an exemption
that requires us to act in the clients’ best interest and not put our or our employees’
interest ahead of the clients. Under this exemption, we must:
• meet a professional standard of care when making investment recommendations
(give prudent advice),
• never put the firm’s or its employees’ financial interests ahead of the clients when
making recommendations (give loyal advice),
• avoid making misleading statements about conflicts of interest, fees, and
investments,
• follow policies and procedures designed to ensure that we and our employees
give advice that is in the clients’ best interest,
• charge no more than is reasonable for our services, and
• give the clients basic information about conflicts of interest.
We benefit financially from the rollover of the clients’ assets from a retirement account
to an account that we manage or provide investment advice, because the clients’ assets
increase the assets under management and, in turn, our advisory fees. As a fiduciary,
we only recommend a rollover when we and our employees believe it is in the clients’
best interest.
WRAP FEE PROGRAM
CPS & Co does not intend to offer wrap fee program services.