Grand Wealth Management, LLC (also referred to as “we” and “our”) is an independent investment
advisory and financial planning firm that serves select individuals, families and institutions. We
provide the following services, described in further detail below:
Wealth Management Services
Institutional Investment Management Services
Retirement Plan Advisory Services
Portfolio Management Services
Financial Planning and Consulting Services
We are a fee-only firm, which means our only compensation comes from our clients and not from
any other individual or entity. We do not sell any commissioned products such as annuities and
insurance, nor do we accept commissions in any form, including fees from mutual fund companies
whose funds we recommend to clients.
Grand Wealth Management serves as a fiduciary to clients. As a fiduciary, we uphold a duty of
loyalty, fairness and good faith towards each client and seek to mitigate potential conflicts of
interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Grand Wealth Management was founded in 2004 and is wholly employee owned. Principal owners
are Jeffrey S. Williams and Steven A. Starnes.
As of December 31, 2023, Grand Wealth Management managed $604,519,119 in regulatory assets
under management on a discretionary basis.
Wealth Management Services
Grand Wealth Management offers wealth management services to individuals, including business
owners, professionals, executives, retirees and their family members. Wealth management
combines discretionary investment management with financial planning to deliver a personalized
experience for each client.
We use a systematic wealth management process to determine and implement a plan that is best
suited to each client. This process is designed to enable us to:
1. Understand each client’s true goals, needs, concerns and opportunities;
2. Create the best possible plan for achieving those goals; and
3. Keep track at each step of the process.
The result of the process is a written wealth management plan, which includes an assessment of
the client’s current situation as well as recommendations for repositioning the client’s portfolio.
Recommendations take into account portfolio costs as well as the potential tax impact of the
restructuring.
We offer an initial complimentary consultation to review the client’s needs and objectives, and may
provide a written plan describing our recommendations at no cost. However, wealth management
services are initiated only with the execution of an investment management agreement and
investment policy statement.
Regular progress meetings are scheduled to discuss any new developments in the client’s personal
or financial situation and to review the client’s investments. Investment reviews entail analyzing
client portfolios to help ensure the investment strategy and expectations are structured to continue
to meet the client’s stated needs and objectives. While we encourage regular client contact, the
frequency and timing may vary depending upon the client’s situation or desires, but will typically
occur no less than annually.
Based on the client’s situation, needs and objectives, wealth management services also include
financial assessment and planning. Financial planning may address specific client needs such as
retirement planning, tax planning, charitable planning, succession planning, risk management,
education funding, major purchases, business planning and estate planning. We may provide
comprehensive planning services or the client may desire advice on certain planning components.
Use of Independent Managers
Grand Wealth Management may recommend that a client utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a
portion of a client’s investment portfolio. In such instances, the client may be required to authorize
and enter into an advisory agreement with the Independent Manager that defines the terms in which
the Independent Manager will provide investment management and related services. We may also
assist in the development of the initial policy recommendations and managing the ongoing client
relationship. We will perform initial and ongoing oversight and due diligence over the selected
Independent Manager to ensure the Independent Manager’s strategies and target allocations
remain aligned with its clients’ investment objectives and overall best interests. The
client, prior to
entering into an agreement with unaffiliated investment manager or investment platform, will be
provided with the Independent Manager’s Form ADV2A (or a brochure that makes the appropriate
disclosures).
Retirement Accounts
When Grand Wealth Management provides investment advice to clients regarding ERISA
retirement accounts or individual retirement accounts (“IRAs”), we are a fiduciary within the
meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal
Revenue Code (“IRC”), as applicable, which are laws governing retirement accounts. When
deemed to be in the client’s best interest, we will provide investment advice to a client regarding a
distribution from an ERISA retirement account or to roll over the assets to an IRA, or recommend
a similar transaction including rollovers from one ERISA sponsored plan to another, one IRA to
another IRA, or from one type of account to another account (e.g. commission-based account to
fee-based account). Such a recommendation creates a conflict of interest if we will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to
roll over a retirement account to an account managed by us.
Institutional Investment Management Services
Grand Wealth Management offers institutional investment management services for foundations
and endowments, corporations and other business entities. Institutional investment management
involves developing, implementing and monitoring investment programs for institutional funds. We
structure a prudent investment approach designed to meet the fiduciary standards of care. A data
gathering process is completed in an effort to determine the client’s needs, goals, objectives, time
horizons and any other relevant information.
Based upon information provided by the client, and with the client’s input, we prepare an investment
policy statement, including a target asset allocation. With the approval of the client, the
recommended investment policy statement is implemented and managed in an effort to help
achieve the client’s goals.
Retirement Plan Advisory Services
Grand Wealth Management delivers investment advisory and management solutions to employer-
sponsored retirement plans. Specifically, our services include: (1) discretionary investment
management services, (2) nondiscretionary investment advisory services, and/or (3) consulting
services. Depending on the type of the plan and the specific arrangement with the client, we may
provide one or more of these services.
When providing investment advisory and/or management services to retirement plans covered
under the Employee Retirement Income Security Act (“ERISA”), we acknowledge our status as a
“fiduciary” under Section 3(21) with respect to the investment-related services described in our
investment fiduciary and retirement plan consulting agreement. We may also exercise discretion
over select plan investments and serve as an “investment manager” as defined under ERISA
Section 3(38). As a fiduciary under ERISA, we will act solely in the interests of plan participants
and beneficiaries with the degree of diligence, care and skill that a prudent person rendering similar
services would exercise under similar circumstances.
Portfolio Management Services
At our discretion, we may offer portfolio management services for those who would not otherwise
meet the minimum criteria for wealth management services. Portfolio management utilizes the
same discretionary investment management approach provided to wealth management clients, but
does not include comprehensive financial planning. Our recommendations are presented to each
client based on their circumstances. As with wealth management services, portfolio management
services are initiated only with the execution of an investment management agreement and
investment policy statement.
Financial Planning and Consulting Services
At our discretion, we may offer financial planning and consulting services at an hourly rate or at a
fixed fee project rate for those who do not desire comprehensive wealth management or other
ongoing investment management services. Financial planning and consulting services may
address general financial matters or be focused on particular issues, depending upon the client’s
needs. Topics may range from overall investment advisory questions, research and analysis,
discussions pertaining to the financial impact of a life event, assistance with goals and objectives,
or various issues as may be requested by the client.