Firm Description
Asset Planning Inc. was founded in 1998 by Sandra C. Field. The firm is federally registered with
the SEC (Securities and Exchange Commission) as a Registered Investment Advisor.
Asset Planning Inc. provides personal financial planning and investment management to
individuals, families, and their related entities, trusts and estates and family businesses. Asset
Planning Inc. works with clients to define financial objectives and to develop strategies for reaching
those objectives, some of which may include: identification of financial problems, cash flow and
budget management, investment management, tax planning, risk exposure review, education
funding, retirement planning, charitable goals, and/or other issues specific to the client.
The firm’s compensation is solely from fees paid directly by clients. The firm does not receive
commission based on the client’s purchase of any financial product, including insurance. No
commissions in any form are accepted. No referral fees are paid or accepted. No benefits are
received from custodians based on client securities transactions.
Assets under the direct management of Asset Planning Inc. are held by our independent custodian,
Charles Schwab & Co., in the client’s name. Asset Planning, Inc. does not act as a custodian of
client assets.
We may recommend other professionals (e.g., lawyers, accountants, insurance agents, etc.) at the
request of the client. Other professionals are engaged directly by the client on an as-needed basis
even when recommended by the Advisor. Conflicts of interest will be disclosed to the client and
managed in the best interest of the client.
Principal Owners
Sandra C. Field is a 52% stockholder of Asset Planning, Inc. Carol Somoano is 30% stockholder.
Erin Nelsen is a 18% stockholder. There are no intermediate subsidiaries.
Types of Advisory Services
The primary types of services offered by Asset Planning, Inc. are asset management and financial
planning.
In performing its services, Asset Planning, Inc. is not required to verify any information received
from the client or from the client’s other professionals. Each client is advised that it remains his/her
responsibility to promptly notify Asset Planning, Inc. when there is any change in his/her financial
situation and/or financial objectives for the purpose of reviewing, evaluating, or revising previous
recommendations and/or services.
The following are typical services offered to clients:
Asset Planning, Inc. provides Asset Management.
As of December 31, 2023, Asset Planning has $445,299,408 of assets under management on
a
discretionary basis, and $1,198,241 of assets under management on a non-discretionary basis.
Services are based on the individual needs of the client. An initial interview and data gathering
questionnaire is undertaken to determine the client's financial situation and investment objectives.
The client is required to complete an Investment Policy and Objective Questionnaire to help
determine their risk tolerance. It is the client's responsibility to notify Asset Planning, Inc. at any
time there are changes. Clients may call in at any time during normal business hours to discuss
directly with us about the client's account, financial situation, or investment needs. Clients will
receive from the custodian firm timely confirmations and monthly statements containing a
description of all transactions and all account activity. The client will retain rights of ownership of
all securities and funds in the account to the same extent as if the client held the securities and funds
outside the program. In addition to custodial statements, Asset Planning, Inc. sends quarterly reports
to the client.
Asset Planning, Inc. provides Financial Plans consistent with the individual client's financial and
tax status and risk/reward objectives.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibition Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing
the following acknowledgement to you. When we provide investment advice regarding your
retirement plan or individual retirement account, we are fiduciaries within the meaning of Title 1 of
the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations;
• Avoid misleading statements about conflicts of interest, fees and investments;
• Follow procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services;
• Give you basic information about conflicts of interest.