Firm Description
Francis LLC is 100% employee owned and was founded over two decades ago to
provide conflict-free investment advice to qualified retirement plan sponsors and
their employees. Our business structure is specifically designed with ERISA
compliance in mind and eliminates the conflicts of interest plaguing today’s financial
services industry. 100% of Firm revenue is derived from the fully transparent, fixed-
dollar fees we negotiate with clients.
We help our clients’ employees save money by avoiding unnecessary asset
management fees, because the financial wellness and investment advice we offer is
not tainted by conflicts. Our Firm offers no wealth management products or
services, so our clients can be confident the rollover advice we provide their
employees is always based solely on their best interest.
Our investment consulting clients enjoy recommendations solely focused on
improving their results, not someone else’s bottom line, because we offer no
proprietary products, or self-serving managed account program. We accept no
remuneration of any kind from anyone in the asset management industry.
Our services have consistently been recognized by national third-party organizations
for their quality and objectivity.*
*2018 Plan Sponsor Magazine’s “Large Team” Retirement Plan Advisor of the Year, 17-time recipient of
Pension & Investment Magazine’s Eddy Award for excellence in employee education.
Services We Offer
Francis LLC offers two services in the institutional financial services marketplace: 1)
employee education, advisory, and financial wellness services, and 2) qualified
retirement plan investment consulting and plan management services.
Types of Advisory Services
Employee Education, Advisory, and Financial Wellness Services
Francis LLC contracts with employers to provide the following employee education
and advisory services.
a) Employee Education and Advice. We custom design our participant education
and advisory services which are delivered by experts in adult learning principles.
Our award-winning education services are custom designed for the participant
population being presented to and delivered on an ongoing basis by a consistent
team of dedicated professionals.
Francis LLC has earned multiple Eddy Awards for excellence in the field of
employee financial education. Eddy Awards are national defined contribution
education awards sponsored by Pension & Investments Magazine.*
*2023 Eddy Award recognition received based on Pensions & Investments annual evaluation process.
Winners demonstrated program effectiveness and creativity, as well as completion of the entry form, which
included a $150 fee per entry. Number of entries varies annually but averages 130-150. Selection criteria
weighted differently based upon the category, but in general, creativity and the ease of understanding
complex topics was key in determining award-winning entries. 2024 Eddy Award represents the
seventeenth time Francis LLC has received such recognition, having previously received Eddy Awards in
2011, 2012, 2014, 2016, 2018, 2019, 2020, 2021, 2022, and 2023. Francis LLC is not affiliated with and
does not provide remuneration to Pensions & Investments. Receipt of this award should not be construed as
a guarantee of future performance or results.
b) Participant Advice. Through a contract with their employer, we provide a full
range of personalized financial wellness advice designed to meet the needs of
all types of employees. Advice is delivered through face-to-face consultation,
accessed online, and by phone. We acknowledge our status as an ERISA
fiduciary in writing to qualified plan participants.
Francis LLC advisors do not implement transactions on behalf of our clients or
their employees, and our advisors do not actively manage the investments of the
individuals we advise. The employee has the sole responsibility to determine
whether to and how to implement the financial planning recommendations we
provide. Financial advisory services do not include any specific recommendations
of individual stocks or bonds.
Francis LLC and its advisors do not actively monitor employees’ financial situation
or investments. Employees have the sole responsibility to monitor their own
financial situation and to seek input from an advisor if circumstances change or
merit additional analysis and planning.
Francis LLC’s financial wellness services and any recommendations are free from
conflicts of interest and are dependent on receiving accurate information from the
employee.
Francis LLC sets forth in its Services Agreement that its financial wellness
services do not include any highly detailed tax or legal advice.
c) Francis LLC Mobile Application. In order to facilitate
remote access to our
participant advisory services, Francis LLC offers the Francis LLC mobile
application. This technology provides employees convenient messaging access to
Francis LLC advisors, real-time financial planning software, and a personalized
financial wellness assessment which provides tasks for improving financial
wellness.
d) Group Workshops. Francis LLC develops and delivers workshops specifically
designed by adult learning experts to be educational, yet fun and actively engage
the employee. Curriculum and materials are customized based on the specific
education goals and the employee demographics. The workshops are conducted
on an ongoing basis.
Qualified Retirement Plan Investment Consulting and Plan Management Service
Francis LLC provides the following non-discretionary investment consulting services
to qualified sponsors:
a) Investment Policy Statement. Francis LLC assists its clients with the development
of an investment policy statement that establishes the objectives and guidelines
for the management of a plan’s investments. This statement clearly defines who
is responsible for fiduciary decisions regarding plan assets, how the plan’s assets
are allocated (defined benefit plans), how the plan’s investment managers/funds
are selected, how their ongoing performance is evaluated, and when they should
be replaced/eliminated.
b) Investment Manager/Fund Search(es). We conduct investment manager/ fund
searches in accordance with the provisions set forth in the investment policy
statement. Our database encompasses virtually all established public mutual
funds and thousands of institutional money managers. Francis LLC utilizes a
rigorous, multi-step screening process which incorporates both qualitative and
quantitative evaluations to satisfy the “prudent expert” requirements of ERISA.
c) Retirement Plan Cost Analysis. Francis LLC annually prepares for its defined
contribution plan clients a detailed analysis of each component of plan costs. The
analysis uncovers the individual sources of revenue sharing and details where
these revenues are directed. Francis LLC’s extensive proprietary database of
client and industry plan cost information allows us to provide clients with an
independent benchmarking of their plan’s total cost and the identification of the
true revenue earned by each of the plan’s service providers.
d) Portfolio Management and Asset Allocation Optimization. A means-variance
methodology is used to develop client asset allocation recommendations. Testing
of these outcomes can be developed with Monte Carlo simulation software, while
proprietary research is used to generate the inputs. Asset allocation optimization
studies are conducted upon client request and completed informally on an
ongoing basis. Any tactical allocation changes are discussed with clients during
quarterly meetings or as requested. Francis LLC utilizes risk measures such as
beta and standard deviation calculated from historical data. Capital market
expectations are reviewed monthly and any revisions are recommended quarterly.
e) Plan Operational Review. The executed plan documents govern the legal
requirements plan sponsors must follow in the administration of their plans.
Failure to comply with the plan document could result in penalties or a
disqualification of the plan’s tax-favored status. Over time it is not uncommon for
there to be discrepancies between the provisions of the formal plan document and
the actual day-to-day operation of the benefit. We can assist clients in the
performance of an operational review of their daily administrative activities and
verify they comply with the formal plan document.
f) Recordkeeper/Trustee Search. Francis LLC works with plan committees to identify
their needs, priorities, and to establish the necessary capabilities of
recordkeeper/trustee candidates. We prepare a customized request for proposal
and collect and evaluate all recordkeeper/trustee responses. Francis LLC
organizes interviews to help determine the final selection and assists with the
contract negotiation.
g) Annual Fiduciary Review (AFR). Francis LLC provides an annual assessment of
ERISA compliance activities and plan results. With the help of Francis’
proprietary benchmarking tools, the AFR helps identify employee groups
underutilizing the benefit and offers recommendations for improvement. The AFR
provides a comprehensive review of the year’s employee education / advisory
activities as well as a thorough analysis and benchmarking of plan costs. This
report contains the information necessary to respond to participant or
governmental inquiry.
Principal Owners
Michael J. Francis is the principal stockholder and managing member. Kelli B. Send
and Clifford H. Dunteman, Jr., Joseph J. Topp, Edward C. McIlveen and Susan L.
Salmon are minority stockholders. The Firm is 100% employee owned.