Overview
A. Description of the Advisory Firm
Finequities LLC (hereinafter “FIN”) is a limited liability company organized in the state
of Florida. The firm became registered as an investment adviser in November 2019 and
launched its interactive application to provide investment advisory services in 2021. Its
principal owner is Santiago Jimenez de Andrade.
B. Types of Advisory Services
FIN offers a social investment platform through its interactive mobile app, which is
available on the App Store and similar online stores. Users can download the app to access
investment advisory services and enjoy the platform’s social features.
In terms of social networking, users can share their portfolios and follow others for
guidance. It also offers investment advice through custom portfolios created by
Finequities and other portfolios related to prominent investors, which users can replicate.
FIN's custom bundle feature allows users to create their own portfolios using a screener
that provides financial information on assets the user is interested in, offering a more self-
guided approach rather than face-to-face guidance. Additionally, there are Investment
Bundles, which are portfolio recommendations constructed by Finequities. These bundles
contain various
types of assets, tailored according to the specific bundle chosen. It's
important to note that FIN doesn't manage client accounts. Clients have the option to open
a brokerage account through the app, and they are responsible for executing their own
securities transactions, as FIN does not have trading authority over client accounts.
Services Limited to Specific Types of Investments
FIN limits its investment advice to equity securities.
C. Client Tailored Services and Client Imposed Restrictions
FIN will provide a specific set of recommendations for each client based on their personal
restrictions, needs, and targets. Clients may request FIN exclude certain securities or
securities in certain sectors or industries from FIN’s recommendations in accordance with
the client’s values or beliefs. However, if the restrictions would require FIN to deviate
from its standard suite of services, FIN reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, and certain other administrative fees. FIN
does not participate in wrap fee programs.
E. Assets Under Management
FIN does not manage client accounts on a continuous basis.