A. Firm Information
Monument Group Wealth Advisors, LLC (“Monument” or the “Advisor”) is a registered investment advisor with the
U.S. Securities and Exchange Commission (“SEC”). Monument is located in the Commonwealth of
Massachusetts. Monument is organized as a Limited Liability Company (“LLC”) under the laws of the State of
Delaware. Monument was founded in February 2001, and the principal owners are the Founder & CEO Byron E.
Woodman, Jr. and the President, Chief Compliance Officer and Senior Wealth Advisor Lee C. McGowan. This
Disclosure Brochure provides information regarding the qualifications, business practices, and advisory services
provided by Monument.
The Advisor serves as a fiduciary to Clients, as defined under applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
B. Advisory Services Offered
Monument offers investment management services to individuals, high net worth individuals, trusts, estates, and
businesses in the Commonwealth of Massachusetts and other states (each referred to as a “Client”).
Investment Management Services – Master Planning
Monument will typically provide a variety of wealth management services to high net worth individuals and
families, pursuant to a written investment management agreement. Services are offered in several areas
depending on Client goals, objectives and resources. Generally, the Advisor designs a plan for the overall wealth
management of the Client.
Generally, such wealth management services will involve preparing key documents such as a Statement of Net
Worth, Cash Flow Statement, or rendering a financial consultation based on the Client’s financial goals and
objectives. This planning or consulting may encompass one or more areas of need including, but not limited to
investment planning, retirement planning, tax planning, estate planning, personal savings, education savings and
other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to, the Client will usually include specific actions
to be taken by the Client. For example, recommendations may be made for the Client to start or revise their
investment program, commence or alter retirement savings, establish education savings and/or a charitable
giving program. Monument may also refer Clients to an accountant, attorney or other specialist, as appropriate
for their unique situation. For certain financial planning engagements, the Advisor may provide a written
summary of Client’s financial situation, observations, and recommendations. For consulting or ad-hoc
engagements, the Advisor may not provide a written summary. Plans or consultations are typically completed
within six months of contract date, assuming all information and documents requested are provided promptly.
Under the terms of the investment management agreement, Monument will also provide customized investment
management solutions for their Clients. This is achieved through personal Client contact and interaction while
providing discretionary investment management and consulting services. Monument works with each Client to
identify their investment goals and objectives as well as risk tolerance and financial situation in order to create a
target allocation. Monument will then construct and provide ongoing management for a portfolio consisting of
mutual funds, exchange traded funds (“ETFs”), individual stocks and bonds, or other securities. In addition the
Advisor may implement certain investment recommendations through the use of a Sub-Advisor.
Monument evaluates and selects mutual funds and ETFs for inclusion in Client portfolios only after applying their
internal due diligence process. On occasion, Monument may recommend redistributing investment allocations to
diversify the portfolio. Monument may recommend selling positions for reasons that include, but are not limited to
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating
cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
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Generally, Monument will assist the Client with establishing custodian accounts and relationships with Sub-
Advisors, as necessary.
At no time will Monument accept or maintain custody of a Client’s funds or securities, but for as described in Item
10 below. All Client assets will be managed within their designated account[s] at the Custodian, pursuant to the
Client investment management agreement.
For additional information, please see Item 12 – Brokerage Practices
and Item 15 - Custody.
Financial Planning
Monument will typically provide a variety of financial planning services to individuals and families, pursuant to a
written Financial Planning Agreement. Services are offered in several areas of a Client’s financial situation,
depending on their goals, objectives and financial circumstances. Generally, such financial planning services will
involve preparing a financial plan or rendering a financial consultation for Clients based on the Client’s financial
goals and objectives. This planning or consulting may encompass one or more areas of need including, but not
limited to investment planning, retirement planning, personal savings, education savings and other areas of a
Client’s financial situation.
A financial plan developed for (or financial consultation rendered to) the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs,
commence or alter
retirement savings, establish education savings and/or charitable giving programs. Monument may also refer
Clients to an accountant, attorney or another specialist, as appropriate for their unique situation. For certain
financial planning engagements, the Advisor will provide a written summary of Client’s financial situation,
observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may not provide a
written summary. Plans or consultations are typically completed within six months of the contract date, assuming
all information and documents requested are promptly provided.
Financial planning and consulting recommendations may pose a potential conflict between the interests of the
Advisor and the interests of the Client. For example, a recommendation to engage the Advisor for investment
management services or to increase the level of investment assets with the Advisor would pose a conflict, as it
would increase the advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Family Office Services
The Advisor also provides Family Office Services. Family Office Services Clients are generally families with a
minimum net worth of $50,000,000. This high-touch service offering begins with Monument assisting Clients in
establishing a team of advisors to oversee many facets of the Clients financial situation. Monument’s specific
services generally include, but are not limited to the following:
• Assisting the Client in the establishment of custodial accounts and investment management
relationships;
• Monitoring accounts and relationships to assure compliance with the specific Investment Policy
Statement adopted by the Client;
• Establishing appropriate benchmarks for investment performance measurements and updating to reflect
changesin financial needs and investment objectives;
• Maintaining documents, records, comprehensive financial information, and current information about
investment strategies and tax matters; and
• Investment Management, as described below.
Use of Sub-Advisors
At their discretion, Monument may periodically engage or hire an unaffiliated money manager or investment
advisor (each a “Sub-Advisor”). Monument will assist and advise the Client in establishing investment objectives
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for the account, will have the discretion to select the Sub-Advisor, and will define any restrictions on the account.
Monument will continue to provide oversight of the Client account and ongoing monitoring of the activities of the
Sub-Advisor.
Through this arrangement, Monument and the Client will then enter into an advisory agreement with the Sub-
Advisor. Monument will establish investment objectives and the Sub-Advisor will assist in developing and
implementing an investment strategy to meet the objectives. In consideration for such Sub-Advisor services, the
Sub-Advisor will receive an investment management fee that will be billed based on the fee schedule that
Monument establishes with the Sub-Advisor. The Client, prior to entering into an agreement with a Sub-Advisor,
will be provided with the Sub-Advisor ‘s Form ADV 2 (or a brochure that makes the appropriate disclosures).
Held Away Account Services (Pontera)
We use a third-party platform, Pontera, to facilitate management of held away assets such as defined
contribution plan participant accounts, with discretion. The platform allows us to avoid gathering Client log-in
credentials to affect trades. We are not affiliated with the platform and receive no compensation from Pontera for
using their platform. A link will be provided to the Client allowing them to connect an account(s) to the platform.
Once Client account(s) is connected to the platform, Adviser will review the current account allocations and
investment options. When deemed necessary, Adviser will rebalance the account considering client investment
goals and risk tolerance, and the Client’s overall portfolio including accounts held at the Custodian. Client
account(s) will be reviewed at least quarterly, and allocation changes will be made as deemed necessary. We
compensate Pontera for client assets on the platform at an annual rate of 30%.
C. Client Account Management
Prior to engaging Monument to provide investment management services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Policy Statement – Monument, in connection with the Client, may develop a
statement that summarizes the Client’s investment strategy that seeks to achieve the Client’s investment
goals and objectives based on the Client’s financial situation, time horizon and tolerance for risk.
• Asset Allocation – Monument will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Monument will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
• Investment Management and Supervision – Monument will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Monument does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Monument.
E. Assets Under Management
As of December 2023, Monument manages the following assets:
Discretionary Assets $ 535,577,652
Non-Discretionary Assets $ 0
Total Assets Under Management $ 535,577,652
Clients may request more current information at any time by contacting the Advisor.
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