Firm Description
InvesTrust Consulting, LLC (“We” or “Firm”) is an SEC-registered investment advisor that has its
principal place of business located in Oklahoma City, OK. InvesTrust Consulting, LLC is a wholly owned
subsidiary of InvesTrust Wealth Management, LLC, founded in 1985. InvesTrust Wealth Management,
LLC is owned 100% by American Fidelity Corporation. American Fidelity Corporation is a subsidiary of
Cameron Enterprises, LP, which is a subsidiary of Cameron Associates, Inc. Cameron Associates, Inc. is
owned by the Trusts of William Cameron and Lynda Cameron.
Types of Advisory Services
InvesTrust Consulting is an independent consulting firm that offers customized investment advisory
services. Firm clients are foundations, endowments, pension plans, trusts, high-net worth individuals,
insurance companies, and corporations. We provide advisory services on a discretionary and non-
discretionary basis as set forth in the client’s advisory agreement. As a fiduciary, the Firm offers objective
advice, accepts no commissions, and has no proprietary products to sell.
InvesTrust Consulting’s services include, but are not limited to, the following:
• Investment Consulting Services
Establishment of Investment Objectives, Goals, and Restrictions
Asset allocation Studies/Services
Independent Performance Measurement/Aggregation
Comprehensive Quarterly Reporting
Manager Communication, Selection and Monitoring
• Asset Management Services
• Retirement Plan and Pension Consulting Services
Preparation of an Investment Policy Statement (IPS)
Monitoring of Investment Performance
Educational Support to the Plan Sponsor or Committee
• Macro-Economic Analysis
• Customized/Special Projects
• Bookkeeping (limited basis)
Not all clients receive each of the services described above. The services we provide to each client are
based on mutually agreed upon engagements with the client and tailored to fit their goals and objectives.
Our investment recommendations are not limited to any specific product or service. Clients may impose
restrictions on investing in certain types of securities, and we will refine our recommendations
accordingly. We are a fee only advisor.
Investment Consulting Services
We advise across a broad range of asset classes that include separately managed accounts (investment
managers), limited partnerships, commingled vehicles, mutual funds, and ETFs. Asset classes include
domestic and international equites, fixed income, and alternative investments (private equity, REITs,
hedge funds).
Our process begins with discussions with the client and gathering data to determine their investment
objectives, time horizon and risk tolerance. This knowledge guides us to a strategy that best fits the
client’s needs and long-term goals in accordance with their investment policy. The chart below illustrates
this investment process.
Consulting services are provided on a non-discretionary basis. In performing consulting services, the Firm
relies on information received from the client or the client’s other professionals (attorney, accountant,
custodian, etc.), which is deemed to be reliable. The client is under no obligation to accept or approve any
of the recommendations made by InvesTrust Consulting under a consulting agreement or to engage in the
services of any such recommended professional. The client retains ultimate discretion over all decisions
and is free to accept or reject any of InvesTrust Consulting’s recommendations. The implementation of
the Firm’s recommendations, including the purchase or sale of investments is solely at the discretion of
the client’s custodian or third-party managers. Clients are advised that it remains their responsibility to
promptly notify us if there is any change in their financial situation or investment objectives for the
purpose of reviewing, evaluating, or revising the previous recommendations and/or services made by
InvesTrust Consulting.
Asset Allocation Studies/Services
Our Firm aids in setting objectives and allocating assets to clients who request these services. Through
personal discussions with the client, the client’s goals and objectives can be established. We provide asset
allocation services to clients on a discretionary and non-discretionary basis, providing the client with
continuous and on-going supervision over their assets. When providing these services on a discretionary
basis, InvesTrust Consulting will direct the client’s custodian to execute trades when allocating assets
among various assets or assisting plan sponsors with monthly distributions without prior consultation with
Discovery
Identify Objectives
Develop Strategy
Selection &
Implementation
Monitor &
Review
Five
Step
Process
the client. While these services are provided without prior client consultation, when requested, we notify
the client or their designated contact informing them of any action implemented. We also provide these
services on a non-discretionary basis by providing a recommendation to our client when a re-allocation of
assets is needed, and it is up to the client to implement the changes. Account supervision is guided by the
client’s stated investment policy. Recommendations to a client are designed to be appropriate for the
needs of the client and consistent with the client’s investment objectives, time horizon, liquidity needs,
and risk tolerance, among other considerations. Clients may impose restrictions on investing in certain
securities, types of securities, or industry sectors. Clients may also request that we not implement all of
our recommended changes to their portfolios.
Performance Verification and Reporting
We provide reports, at least quarterly, concerning the client’s portfolio allocation and performance.
Reports are customized for each client’s portfolio. InvesTrust Consulting relies on information received
from the client or the client’s other professionals (attorney, accountant, custodian, etc.) deemed to be
reliable. After portfolio performance is calculated, the client is provided with an aggregate report of the
investments under advisement which reports or verifies the performance reported by the investment
managers and fund companies. Investment reports contain data that includes but is not limited to trailing
and calendar performance, allocation, risk statistics, attribution, and underlying holdings, where
appropriate.
Manager Communication, Selection and Monitoring
Selection and monitoring services consist of analyzing, monitoring, and recommending third-party
investment managers who manage portfolios in what are commonly referred to as “separately managed
accounts”. Our research/analysis process is completed as described in Item 8. The investment managers
may manage funds or “funds of funds” which hold various investment types or alternative investments on
the behalf of the client. We review reports provided by the managers and provide ongoing due diligence
of the managers acting as an intermediary (including hiring and firing), between the client and third-party
investment advisor, as needed.
For a full description of the services offered by the investment managers/funds, clients should refer to the
investment manager’s Firm brochure, advisory contract and/or other disclosure documents. We are
available to
meet with clients at least quarterly, or as determined by the client, to review their portfolio
and investment managers selected.
Other Investment-Related Comments
InvesTrust Consulting utilizes a team-based approach to client service. Each client will be assigned a
primary consultant that is responsible for coordinating the relationship and understanding the client’s
specific needs. The investment services/products received by one client vary from the products/services
received by another client. Factors such as risk tolerance, time horizon, investment objectives, account
size, other assets, etc. will affect the services received and the fees charged.
Asset Management Services
We offer asset management services on a discretionary basis, providing the client with continuous and on-
going supervision over their assets. This means we continuously monitor the client’s account and direct
the custodian or third-party manager to place trades when necessary. For clients where InvesTrust
Consulting has discretionary authority, the Firm has the authority to direct the client’s custodian or
investment manager to implement recommended changes without prior consultation with the client, in
accordance with the client’s Investment Policy Statement.
For clients where InvesTrust Consulting has limited discretion and acts an intermediary, the Firm has the
authority to direct the client’s custodian and/or investment manager to implement recommendations, raise
cash for distributions or complete transactions for the purpose of rebalancing, but only after such
recommendations are accepted by the client. Clients may impose restrictions on investing in certain types
of securities, and we will refine our recommendations accordingly.
Retirement Plan and Pension Consulting Services
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets. For
these services InvesTrust Consulting will be considered a fiduciary under ERISA.
InvesTrust Consulting will provide 3(21) fiduciary services to 401(k), 403(b), and other qualified and
non-qualified deferred compensation plans on a non-discretionary basis only. Services are tailored to
client needs. As mutually agreed, upon with the client, our Firm will assist with the development of an
investment policy statement, recommendation of investment vehicles or a plan “line-up”, monitoring of
investment performance, recommendations for fund replacement, due diligence research, comprehensive
reporting and plan sponsor education. For example, InvesTrust Consulting will act as a co-fiduciary when
providing non-discretionary investment advice to Plan fiduciaries or Plan Sponsors by providing
investment monitoring and recommendations on a regular basis with the understanding the advice will
serve as the primary basis for investment decision related to the plan.
InvesTrust Consulting will provide advisory services as a co-fiduciary to defined benefit plans. Services
are tailored to client needs. As mutually agreed, upon with the client, our Firm will help with the
development of an investment policy statement, recommendation of investment vehicles or a plan “line-
up”, monitoring of investment performance, monitoring and recommendation of investment options,
rebalancing per the Investment Policy guidelines, comprehensive reporting and other general pension plan
consulting. On a limited basis, we provide discretionary asset allocation services (as described on page 4)
to our pension plan clients to assist with allocating contributions and distributions, as requested.
Preparation of an Investment Policy Statement (an ''IPS'')
We will assist in the preparation of a written Investment Policy Statement (“IPS”) with the client detailing
investment requirements and restrictions, as appropriate. We will also assist clients in the development of
an appropriate investment strategy reflecting the client’s stated investment objectives.
Monitoring of Investment Performance
Investments are monitored on a regular basis for adherence to the Investment Policy Statement.
Recommendations for changes to the investment selection or Investment Policy are provided to the plan
fiduciaries, as needed. Where third-party investment managers are used, we will provide ongoing due
diligence of the managers and act as an intermediary between the client and third-party investment
advisor.
General Retirement and Pension Plan Consulting
We provide periodic educational support regarding general investment principles to plan fiduciaries, as
needed or requested. Plan fiduciaries may engage our Firm to provide a review of their retirement or
pension plans. Areas reviewed include but are not limited to items such as fiduciary liability, investment
policy statement, plan investments and administrative fees.
Macro-Economic Analysis
Our Firm presents to clients, quarterly economic analysis that provides general information on various
financial topics including, but not limited to, pension data, inflation, unemployment, housing growth, and
other broad economic data. This service is provided to clients at their request and is not intended to meet
the objectives or needs of any specific individual/institution.
Bookkeeping and Other Services
Bookkeeping services are available to clients, on a limited basis and is based on the information provided
by the client.
To meet the unique needs of each client, our Firm may offer other financial-related consulting services,
research and recommendations not described in this Brochure.
Publication of Periodicals or Newsletters
Our Firm periodically publishes newsletters providing general information on various broad economic
topics. The newsletter information is purchased from Forefield, a third-party newsletter provider. These
newsletters and the information provided in them are not intended to meet the objectives or needs of any
specific individual. Our newsletters are distributed at no charge.
Tailored Relationships
InvesTrust Consulting offers tailored services to the specific needs of each individual client. Agreements
may not be assigned without client consent. Our agreements can be customized to the specific needs of
the client, such as:
The amount and types of reporting to be provided, including frequency.
The frequency of face-to-face meetings.
Providing for discretionary services: allowing our Firm to direct the client’s custodian
and/or investment managers to make and execute trades when allocating assets among
various assets, per the client’s investment policy.
Other specific needs or services can be described.
Either InvesTrust Consulting or the client may terminate the agreement with 30 days written notice.
InvesTrust Consulting provides, at least quarterly, written reports evaluating our clients’ asset allocation,
portfolio performance, and investment strategy.
InvesTrust Consulting does not participate in any wrap fee programs.
Assets under Advisement
As of 12/31/2023, InvesTrust Consulting advises on $2,082,819,658 in total client assets of which,
$34,133,303 is advised on a discretionary basis, and $2,048,686,355 is advised on a non-discretionary
basis. Of the total, $ 562,737,101 is reported as “regulatory assets under management.”