Founded in 1995, Woodley Farra Manion Portfolio Management, Inc. is an SEC-registered
investment advisory firm with the following principals and officers: Donald F. Woodley, President
and Principal; George S. Farra, Secretary and Principal; Michael P. Manion, Vice President and
Principal; Kyle W. Harlemert, Principal; Ross M. Bennett, Principal, John C. Shelbourne, Principal,
Jared J. Ruxer, Principal, Emily M. Pyle, Principal, and Kimberly A. Bright, Principal.
Woodley Farra provides both discretionary and non-discretionary investment management
services for clients, which include investment selections and recommendations, portfolio
monitoring, reporting, and re-balancing, as described in more detail later in this Brochure. As of
12/31/2023, the Firm managed a total of $1,712,975,667 in Discretionary assets on behalf of
1,370 clients, and $40,329,048 in Non-Discretionary assets on behalf of 5 clients.
The investment management services offered can be tailored to each client. As such, if any client
requires any restrictions on types of investments or market segments, the client needs to inform
Woodley Farra of the restrictions in writing. If, for any reason,
the Firm is not able to meet the
client restrictions, the Firm will notify the client of that fact.
Woodley Farra participates as a sub-advisor for wrap fee programs sponsored by other
investment advisers or broker-dealers. The Firm provides generally the same services in wrap fee
programs as for other, non-wrap accounts. In wrap fee programs, WFM’s fee for services is
typically charged separately from that of the other investment adviser or broker-dealer. In these
cases, investors should be sure to evaluate the reasonableness of the combined fees. However, in
one case Woodley Farra receives a portion of the overall wrap fee for its services in the wrap fee
program.
In some cases, WFM serves as a sub-adviser to another investment adviser. Additionally, for other
clients, Woodley Farra recommends other advisers to the client to manage certain aspects of the
account. Woodley Farra also makes joint proposals to institutional clients from time to time,
working with one or more third-party investment advisers. In these cases, if WFM is retained for
the work, it enters into its own investment advisory agreement with the institutional client.