Trust Advisory Group, Ltd. (“TAG” and/or the “Firm”) has been in business since 1994. TAG
Group, Inc. (“TAG Group”) is the sole owner of TAG. Our headquarters are in Woburn, MA. and
William H McCane is the current President. Mr. McCance owns more than 20% of TAG Group
TAG is primarily engaged in providing investment advisory and management services to
individuals, banking and thrift institutions, trusts, estates, pension and profit-sharing plans,
charitable organizations, and governmental and municipal agencies. We also provide financial
planning services and, occasionally, we may offer advice on matters that do not involve securities.
We invest in a wide range of securities and asset classes. These may include equities or stocks,
exchange-listed securities, over-the-counter securities, securities in foreign companies, ETPs,
warrants, private placements, REITs, BDCs, LPs, DSTs, corporate debt securities, commercial
paper, certificates of deposits, municipal securities, investment company securities, U.S.
government securities, as well as packaged products including variable annuities, variable life
insurance and mutual funds.
We may recommend mutual funds, particularly no-load or load waived funds, or other financial
vehicles. In our selection of mutual funds we consider, among other things, the fund’s objectives,
the fund’s performance history, the fund’s management style and philosophy, and the fund’s
management fee structure.
TAG has an expense sharing agreement with AGES Financial Services, Ltd. (“AGES”), a full-
service securities broker-dealer member of the Financial Industry Regulatory Authority ("FINRA")
and the Securities Investors Protection Corporation ("SIPC"), for access to staff, office space,
supplies, etc. As part of the sharing agreement, TAG and AGES each pay their pro-rata share for
such services. TAG and AGES are separate and distinct business, with TAG Group wholly owning
each entity. TAG conducts its investment advisory business through a network of over 63
independent Investment Adviser Representatives (“IAR’s”). Many of the IARs operate in offices
located throughout the United States. IARs may operate under their own business name(s) or DBA
name(s), and their business name(s) and logos may appear on their sales and marketing materials.
All sales and marketing materials used by IARs are reviewed and approved by the Firm. The
business name(s) and DBA name(s) used by IARs are separate from and not owned and/or
controlled by TAG or AGES. IARs may also offer and provide other services through their business
name(s), however, with limited exceptions, investment advisory services offered by IARs must be
provided through TAG. Information about the IAR’s other businesses can be found in the IARs’
Form ADV Part 2B Brochure Supplement.
A majority of TAG’s IARs are also dually registered as Registered Representatives
("RRs") to
solicit, offer, and sell securities through AGES. IARs may also be licensed as independent
insurance agents through a wholly owned entity of TAG Group, Estate Insurance Services, Ltd.
(“EIS”), an insurance broker with a resident license to do business in the Commonwealth of
Massachusetts and numerous state non-resident licenses. to solicit, offer, and sell fixed and/or
property and casualty insurance products in the states in which they conduct business. Therefore,
IARs can potentially be acting in all three capacities when soliciting, offering, and selling
investment products, investment advisory services, and/or insurance products to the client. IARs
registered as RRs, IARs, and licensed as independent insurance agents create conflicts of interest
when IARs solicit, offer, and sell securities and insurance products for which clients would pay a
commission, while also soliciting, offering, and selling investment advisory services and managing
the assets in their clients' accounts and charging a separate investment advisory fee.
a. Investment Advisory Services
We provide investment advice and investment management services. Our relationship with each
client begins with an initial no-cost consultation. During this consultation we learn of the client's
personal investment objectives, risk tolerance, income needs, liquidity needs and tax
considerations. We then design an investment strategy that meets the client’s individual investment
objectives. Upon client approval, we move forward to implement the strategy. We manage all
advisory accounts in accordance with each client’s respective investment objectives, as specified
in the advisory agreement executed between the client and TAG.
TAG provides non-discretionary and discretionary advisory services. We provide discretionary
management services to clients who make such election in the advisory agreement. The granting of
discretionary authority allows us to determine, without obtaining the specific client consent, the
securities to be bought or sold, the amount of the securities to be bought or sold, the broker or dealer
to be used and the custodial fee or commission rate to be paid. Our discretionary authority and
limitations are subject to negotiation with each client. Amendments or changes to this authority or
limitations must be provided in writing to TAG.
The advisory agreement may be canceled at any time, by either party, for any reason upon receipt
of written notice.
The advisory agreement is non-transferable without the client’s written approval.
As of December 31, 2023, TAG had a total of $560370156.06 in assets under management with
approximately $353036907.33 in discretionary assets and $207333248.73 in nondiscretionary
assets.
b. Financial Planning Services
Financial planning services are provided pursuant to a written consulting services agreement.