Firm Description
Lombard Advisers Incorporated (“Lombard Advisers”) was established in 1991 as a wholly
owned subsidiary of Lombard Securities Incorporated, a Maryland corporation founded in June
1990.
Lombard Advisers is a Securities and Exchange Commission (“SEC”) Registered Investment
Advisor and provides personalized investment management to individuals, pension and profit-
sharing plans, trusts, estates, charitable organizations, and small businesses. Advice is
provided through consultation with the client and includes general portfolio management, growth
and/or income investing, education funding, and retirement planning.
Principal Owners
Lombard Securities Incorporated is a 100% stockholder of Lombard Advisers Incorporated.
Types of Advisory Services
Lombard Advisers provides for the following types of investment management services:
a) Investment Adviser Representative (IAR) Directed Discretionary Investment Management –
A Lombard Advisers sponsored program in which the firm and IAR fully manage and direct
the assets in the client’s platform account with discretion, that is without prior consent of the
client. Discretionary authority is limited to prudently buying and selling securities with the
amount of capital in the platform account. Margin trading is not permitted in discretionary
accounts. The firm’s discretionary authority rests with the advisory agreement which, for a
discretionary account contains a limited power of attorney.
b) Client Directed Portfolio Management (non-discretionary) – A Lombard Advisers sponsored
program in which the firm and IAR assist the client in managing and directing the assets in
the client’s platform account in which the ultimate decision on how to direct the account
including all purchases and sales of securities rests with the client.
c) Held Away Asset Management – A program by which the firm and IAR utilize an unaffiliated
third-party order management system to facilitate management of certain held away assets,
such as defined contribution plan accounts, with discretion. Discretionary authority is limited
to the review of available investment options, allocation of investments, and rebalancing
when deemed appropriate. The firm’s discretionary authority rests with the advisory
agreement which, for a discretionary account contains a limited power of attorney.
d) Wrap Programs offered through Wells Fargo Clearing Services, LLC (WFCS, LLC) -
Lombard Advisers has entered into an agreement through our clearing firm, First Clearing,
pursuant to which WFCS, LLC provides advisory platform services with respect to certain
unaffiliated wrap fee programs and for execution, clearance, settlement, and custody of
client assets. Lombard Advisers will provide the client with the applicable WFCS, LLC Wrap
Fee Brochure and Client Relationship Summary (Form CRS). The client may also receive a
Firm Brochure, Form CRS, or other disclosure documents directly from WFCS, LLC or third-
party managers utilized on the WFCS, LLC Platform. The agreement between our firm and
WFCS, LLC offers, among other things, the following programs:
• Client Directed Programs:
o The Asset Advisor Program - Asset Advisor is a non-discretionary, Client
directed investment Program in which the IAR provides investment
recommendations based on client investment objectives, financial
circumstances, and risk tolerance. Clients have the option of accepting
these recommendations or selecting different investments for the
account.
o The Custom Choice Program – a non-discretionary mutual fund wrap
program which allows for the allocation of assets among open-end mutual
funds. Based on client investment objectives and risk tolerance, the IAR
will recommend an appropriate mix of open-end mutual funds and money
market funds and target allocation percentages. The client has the option
of accepting the recommendations or selecting an alternative combination
of funds. The IAR will implement the client investment decisions, but will
not have investment discretion over the account, except for the limited
discretion to rebalance the target asset allocation, with client
authorization. In a taxable Account, the client is advised that decisions
relating to investments in mutual funds will have tax consequences that
should be discussed with a tax advisor.
• Separately Managed Programs:
o Personalized Unified Managed Account – The IAR assists the client
selecting among various investment options available within the Program,
which includes investments in affiliated and unaffiliated Managers of
WFCS, LLC, mutual funds, ETFs, and advisory annuities, each known as
a “strategy”. The Program offers three investment strategy types:
Single Strategy, in which one strategy of a certain affiliated or
unaffiliated Manager per account is selected.
Multi Strategy Optimal Blends, in which target allocations
comprised of strategies of certain Managers, mutual funds and/or
ETFs designed for Clients with various investment objectives are
selected. These Optimal Blends are based upon Manager, mutual
fund and ETF due diligence provided by WFCS, LLC affiliate,
Wells Fargo Investment Institute (WFII).
Multi Strategy Custom Blends, custom target allocations
consisting of multiple strategies of Managers, mutual funds, ETFs
and/or advisory annuities in one account are created.
o FundSource® - A discretionary investment advisory Program that offers a
broad array of mutual funds that invest in and across different investment
asset classes and employ varied approaches to investment management.
The program offers a number of "Optimal Blends" that offer managed
portfolios of recommended funds, based on due diligence and asset
allocation guidance provided by WFCS, LLC affiliate, WFII, and market
exposures and fund combinations that they believe are appropriate for a
number of different investment objectives. Based on client investment
objectives, financial circumstances, and risk tolerance, the IAR will
recommend either an Optimal Blend or a Customized Blend, where the
client selects a target allocation in consultation with the IAR. Once the
client chooses an Optimal or Customized Blend, the assets in the account
will be invested by the IAR on a discretionary basis.
o Private Advisor Network – IAR assists the client in identifying a Manager
to advise and counsel client with respect to the investment of assets.
The
intent of the Program is to offer a roster of Managers representing a
broad array of investment classes and styles from which the client selects
a Private Advisor Network Manager to handle the day-to-day
management of the Account(s). Private Advisor Network services typically
include matching the personal and financial data provided by the client
with a database of Managers and providing reports to allow for periodic
evaluation and comparison of account performance with objectives.
Private Advisor Network Managers classified as "Cleared" in the WFCS,
LLC Program have provided sufficient information to their affiliate, WFII,
for review and have passed their screening qualifications on an ongoing
basis. Some of the factors that are considered for clearing a manager
include track record, number of investment professionals, assets under
management, and legal and disciplinary history. Those Private Advisor
Network Managers not classified as "Cleared" have not met all or some of
the screening qualifications, but certain Clients have specifically
requested their inclusion. Generally, in these cases, Clients have a pre-
existing relationship with the Manager that they'd like to continue. If such
a request is accommodated, these Managers are not included in the
Manager identification or in the ongoing review processes described
above.
Under the Private Advisor Network Program, the client grants the
Manager complete discretionary trading authority and authorizes the
Manager to handle the day-to-day investment management of the
account in accordance with the separate management agreement
between the client and the Manager.
o Customized Portfolios - Under the Customized Portfolios Program, the
IAR assists the client in selecting from portfolios based on the investment
strategies of WFCS, LLC affiliate, WFII. These include Fixed Income
Portfolios, Custom Option strategy, and Option Premium Income strategy
Portfolios.
Tailored Relationships
The goals and objectives for each client are documented on Lombard Securities’ client profile.
Portfolio management should reflect the stated goals and objectives for each client. Clients
may impose restrictions on investing in certain securities or types of securities.
Types of Agreements
For Lombard Advisers sponsored programs with respect to platform accounts, one standard
Investment Advisory Agreement is utilized which covers both discretionary and non-
discretionary investment management services.
Lombard Advisers utilizes a separate agreement that is specific to the management of held
away assets on a discretionary basis.
Wrap Programs offered through WFCS, LLC utilize Client Agreements specific to the applicable
program. With respect to the Private Advisor Network program, the client enters into a separate
management agreement with the selected Program Manager. Lombard Advisers will provide
the client with the applicable WFCS, LLC Wrap Fee Brochure and Form CRS. The client may
also receive a Firm Brochure, Form CRS, or other disclosure documents directly from WFCS,
LLC or third-party managers utilized on the WFCS, LLC Platform. These documents should be
carefully reviewed in order to understand WFCS, LLC program features, fees, and other
important information.
Advisory Service Agreement
Although Advisory Agreements are ongoing agreements and adjustments are sometimes
required, the length of service to the client is at the client’s discretion. The client or Lombard
Advisers may terminate an Agreement by written notice to the other party. At termination of an
agreement related to a platform account, fees will be billed on a pro-rata basis for the portion of
the quarter completed. The net portfolio value at the completion of the prior full billing quarter is
used as the basis for the fee computation, adjusted for the number of days during the billing
quarter prior to termination.
For held away asset management accounts, the pro-rata fee billed at termination is determined
pursuant to the fee negotiated between the IAR and the client at the inception of the
arrangement.
Asset Management
Platform Accounts (held through the clearing firm)
Assets may be invested in no-load mutual funds, exchange-traded funds, equities, corporate
bonds, municipal securities, U. S. government securities, covered call option contracts, FDIC
insured CDs and bank deposits and certain other investments approved by Lombard Advisers.
At present, Lombard Advisers’ clients must have a designated advisory account set up at the
firm’s parent, Lombard Securities, and all brokerage transactions and reporting are handled by
Lombard Securities’ correspondent clearing firm, First Clearing. No commissions are charged
to the client with regards to purchases or sales of securities in an advisory account. There may
be other brokerage-related fees charged to your account. (Please see the “Other Fees” section
below).
Held Away Asset Management
Investment options, in most cases open end mutual funds, are determined by the Client’s plan
sponsor. At the inception of the arrangement, a link is provided to the Client allowing them to
connect an account(s) to the third-party order management system. Once the Client account(s)
is connected to the system, the IAR will review the current investment options, account
allocation, and when deemed necessary, the IAR will rebalance the account considering client
investment goals and risk tolerance.
Termination of Agreement
A Client may terminate the aforementioned advisory agreement within 5 days of signing, without
penalty. Thereafter, the Client may terminate at any time by notifying Lombard Advisers in
writing and paying the rate for the time spent on the investment advisory engagement prior to
notification of termination. If the client has made any advance payment, Lombard Advisers will
refund any unearned portion of the advance payment.
Lombard Advisers may also terminate the aforementioned advisory agreement at any time by
notifying the client in writing.
Please review the applicable WFCS, LLC Wrap Fee Brochure(s) for information related to the
termination of the advisory agreement specific to programs offered through the WFCS, LLC
platform.
Assets under Management
Total Assets under management $366,417,835 (calculated as of 12/31/2023)
Discretionary $167,509,847
Non-Discretionary: $198,907,988
Form ADV, Part 2A, Item 5