Meeder Investment Management, Inc. (“MIM”)
offers a complete range of equity, fixed income
and cash management investment solutions
through its wholly owned SEC registered
investment advisers: Meeder Advisory Services,
Inc. (“MAS”), Meeder Asset Management, Inc.
(“MAM”), and Meeder Public Funds, Inc. (“MPF”).
MIM’s principal owners are Robert Meeder, Jr.
and Robert Meeder, Sr. All affiliates of MIM are
located at 6125 Memorial Drive, Dublin, Ohio
43017 and share employees.
Meeder Advisory Services, Inc. offers separately
managed account, strategist and portfolio
management services to third-party financial
institutions and their clients. MAS also provides
retirement plan services to plan sponsors and
participants, including plan fiduciary and
participant account management services.
As of December 31, 2023, MAS’s regulatory
assets under management were $1,442,357,951,
all of which were managed on a discretionary
basis.
Private Wealth Management
Acting as a portfolio manager, MAS provides
investment management services for separately
managed account programs (“SMA programs”)
sponsored by independent financial services
firms, including banks, broker-dealers, asset
management platforms, and other investment
advisers (“Program Sponsors”). In all such
programs, MAS is selected by the Program
Sponsor to provide investment management
services for some or all of a client’s invested
assets. Program Sponsors help clients select a
suitable investment strategy and provide MAS
with written information regarding the client’s
investment objectives, guidelines or applicable
restrictions. SMA program clients typically have
limited direct contact with MAS investment
professionals and the Program Sponsor is
responsible for periodically contacting the client
to ascertain whether any changes have occurred
in the client’s financial circumstances or
investment objectives. The Program Sponsor
provides clients with account monitoring, advice
and account services regarding accounts
enrolled in the Private Wealth Management
program.
AVAILABLE PROGRAMS
MAS offers its Private Wealth Management SMA
program in several different forms, each of which
shares a common investment management
strategy. Where MAS has been selected as an
investment manager in a wrap fee program,
clients do not pay a fee directly to MAS, which
receives a portion of the wrap fee charged by the
Program Sponsor for asset management, trade
execution, custody and reporting functions. In
these programs, MAS assumes investment
discretion to buy or sell securities and
investments for the account consistent with the
strategy selected by the client and any applicable
investment guidelines or restrictions.
MAS also offers SMA program services through
dual contract arrangements, in which clients
execute agreements directly with MAS and pay a
separate asset management fee for its
investment management services. In these
programs, clients enter into a separate
agreement with a third-party investment adviser
or program sponsor who is responsible for
account monitoring, advice and account services.
Fees paid to MAS in dual contract arrangements
are in addition to those paid by clients to the
third-party adviser. In these programs, MAS
assumes investment discretion to buy or sell
securities and investments for the account
consistent with the strategy selected by the
client and any applicable investment guidelines
or restrictions.
Finally, MAS offers SMA program services
through model or strategist programs. In these
programs, MAS is retained by the Program
Sponsor to provide model portfolios for a given
set of objectives. MAS does not exercise
investment discretion or directly trade accounts
for these programs. The Program Sponsor
retains investment discretion and may or may not
elect to execute any or all of the transactions
recommended for the account. Any fee paid to
MAS in a model or strategist program is paid by
the Program Sponsor from the platform fees
charged to the client.
MEEDER ADVISORY SERVICES, INC. | MARCH 28, 2024 PAGE 5
INVESTMENT MANAGEMENT SERVICES
Private Wealth Management accounts offer
personalized investment management tailored to
each client’s individual goals. All Private Wealth
Management accounts are managed to a
personalized benchmark selected by the client.
Securities are selected for the account
consistent with the selected benchmark and
strategy. Portfolios are based on a strategy
suitable for the client’s investment objectives and
risk tolerances but are individually tailored to
reflect each client’s investment objectives, risk
tolerance, and time horizon. Meeder may deviate
from the selected strategy to account for client
directed mandates, including tax-management.
Clients in the Private Wealth Management
program may select from a series of available
strategies and personalized performance
benchmarks. Meeder utilizes proprietary
quantitative methodologies to select individual
equities and exchange traded or mutual funds
that meet the client’s individualized risk and
return objectives. Private Wealth Management
accounts may utilize individual equity securities
to maximize the deferral of capital gains and
allow for tax loss harvesting where that is an
account objective.
Private Wealth Management accounts offer the
option to further customize the account and
deviate from available benchmarks and
strategies. For clients with Private Wealth
Management accounts, MAS may develop a
custom strategy to guide the realization of gains
or losses in existing positions. MAS also designs
custom portfolios for Private Wealth
Management accounts around existing large or
concentrated positions. Private Wealth
Management clients may take other steps to
customize the realization of gains or losses in the
account in order to meet individualized
objectives.
CLIENT INVESTMENT GUIDELINES AND
RESTRICTIONS
In all Private Wealth Management accounts,
clients may impose reasonable restrictions on
the management of their accounts, including
restrictions on particular securities or types of
investments. In Private Access accounts, clients
may customize the investment strategy with
individualized investment guidelines. All account
guidelines and restrictions will be reflected in the
account agreement, application or other
documentation applicable to the account. MAS
may decline to accept investment guidelines or
restrictions that, in its judgment, would be unduly
restrictive or impractical in light of the selected
strategy. The imposition of client guidelines or
restrictions on any investment strategy will cause
the account to differ from other clients utilizing
the same strategy.
Strategist Services
Acting as a strategist, MAS provides investment
advisory and sub-advisory services to broker-
dealers, platforms, and investment advisers
(“Financial Intermediaries”). While each model
portfolio is designed to achieve a certain
investment objective, they are not tailored to
meet the needs of any particular client. The
Financial Intermediary is responsible for
determining whether a particular model portfolio
is suitable
or appropriate to meet the investment
needs of the client. MAS does not enter into
investment management agreements with clients
who select model portfolios or assume
continuous supervision of the accounts. Financial
Intermediaries who elect to offer model
portfolios are typically responsible for trade
execution, reporting, monitoring and client
service tasks.
MEEDER INVESTMENT PORTFOLIOS
Meeder Investment Portfolios offer clients the
opportunity to purchase a managed portfolio of
Meeder Funds designed to meet a variety of
investment objectives. MAS offers risk-based
models designed to achieve objectives that
balance growth and income with portfolio risk,
age-based models designed to match specific
investment objectives and risk tolerances with
the investor’s current age and target withdrawal
portfolios designed to achieve returns
commensurate with an expected withdrawal rate
throughout retirement.
The portfolios consist principally or exclusively of
Meeder Funds selected by the portfolio manager
to meet specific investment objectives and risk
tolerance levels. Meeder Funds are often the only
investment options utilized for a Meeder
Investment Portfolio. In other cases, MAS
exercises a preference for its affiliated
MEEDER ADVISORY SERVICES, INC. | MARCH 28, 2024 PAGE 6
proprietary mutual funds but may supplement the
portfolio with limited third-party mutual funds to
meet specific objectives. Clients select a
portfolio that meets their needs.
MULTI-MANAGER PORTFOLIOS
Multi-Manager Portfolios are offered under
different platforms and under several different
names. Multi-Manager Portfolios consist of a
combination of Meeder Funds and non-affiliated
mutual or exchange-traded funds selected by
MAS from those made available by the Financial
Intermediary to meet specific investment
objectives and risk tolerance levels. These
portfolios are generally designed to diversify
assets across a series of different investment
management styles and asset classes. In some
cases, MAS charges a management overlay fee
for its portfolio management services. In addition,
MAM, an affiliated investment adviser, receives
investment management fees from the Meeder
Funds for fund assets included in the portfolios.
MEEDER EDGE
Meeder Edge advisory consulting services are
offered to investment advisers on a non-
discretionary basis. Services include a
comprehensive analysis of existing investment
models, analytics and model portfolio
recommendations. MAS will assist Meeder Edge
clients with development of suitable investment
policy statements and implementation of an
investment committee and portfolio review
process. Meeder Edge clients receive periodic
reports tracking performance of the model to
suitable benchmarks with recommendations for
changes or further review.
Meeder Edge services are offered on a model
portfolio basis. Clients retain investment
discretion and may or may not elect to execute
any or all of the transactions recommended for
the model portfolios. Most Meeder Edge
portfolios include a tactical allocation to Meeder
Funds as well as various other asset managers
representing other asset classes or strategies.
MAS selects managers based upon their
particular expertise, product line, and how well
they fit into the overall objectives of the portfolio;
however, MAS will exercise a preference for its
own Funds when selecting for tactical
management objectives.
Investment Consulting Services
MAS offers professional investment consulting
and management services for institutional
clients. In this program, institutional clients
engage MAS to provide advice on governance,
investment objectives, asset allocation, portfolio
strategy, manager selection and performance
monitoring. Each Investment Consulting
engagement is uniquely tailored to the needs of
the institutional client and may include
discretionary or non-discretionary management
of an investment portfolio.
Retirement Plan Services
MAS also provides investment management
services to retirement plan sponsors and their
participants, including plan level investment
management services, managed portfolio
solutions, and participant level investment
management services.
PLAN LEVEL SERVICES
MAS provides retirement plan sponsors with
fiduciary investment management services.
Acting as an ERISA Section 3(38) investment
manager, MAS works with the plan sponsor to
develop an investment policy statement detailing
the methodology used to select, monitor and
replace retirement plan investment options. In
accordance with the terms of the retirement plan
agreement and investment policy statement,
MAS provides plan fiduciary services and
exercises discretion to select, review and replace
investment alternatives made available to
participants in the plan. MAS representatives
periodically report to plan sponsors and review
the plan’s investment options and their suitability
under the terms of the investment policy
statement and retirement plan agreement.
MEEDER RETIREMENT PORTFOLIOS
Retirement plan sponsors also engage MAS to
offer managed portfolio solutions to their
participants. In this program, MAS enters into an
agreement with the plan to offer managed
portfolios to plan participants as a designated
investment option under the plan. Pursuant to the
agreement and investment policy statement,
MAS exercises discretion in creating and
maintaining the portfolios and directs the plan’s
MEEDER ADVISORY SERVICES, INC. | MARCH 28, 2024 PAGE 7
recordkeeper to implement any changes to the
portfolios. Participants select a portfolio that
meets their needs from those made available by
the plan.
Available portfolios include risk-based portfolios
designed to achieve a certain investment
objective and risk tolerance, age-based
portfolios that match an investment objective and
risk tolerance with the participant’s current age,
and target date portfolios that follow an
incremental glidepath in which the asset
allocation becomes more conservative over time.
Meeder Retirement Portfolios may be
constructed from proprietary Meeder Funds,
non-affiliated mutual or exchange-traded funds.
For portfolios constructed from Meeder Funds,
the portfolio manager exercises a strong
preference for Meeder Funds, but on some
platforms may supplement the portfolio with
limited third-party mutual funds to meet specific
objectives.
Participant Level Services
Retirement plan sponsors may also designate
MAS as a discretionary investment manager for
participant accounts. Under this program, plan
participants execute an investment advisory
agreement with MAS and select from a series of
portfolios, which may include Meeder Investment
Portfolios containing Meeder Funds or portfolios
built from non-affiliated mutual and exchange-
traded funds. Plans may offer both risk-based
portfolios designed to achieve a certain
investment objective and risk tolerance and age-
based portfolios that match an investment
objective and risk tolerance with the participant’s
current age. Participants select a portfolio that
meets their needs from those made available by
the plan.