Prime Buchholz is an SEC-registered investment adviser with its principal place of business located in
Portsmouth, New Hampshire. Prime Buchholz began conducting business in 1988.
The Firm’s principal owner (i.e., those individuals and/or entities controlling 25% or more of this
company) is William McCarron, President. The President and a number of other employees of Prime
Buchholz own 100% of the Firm.
Advisory Services
Prime Buchholz is an independently owned and operated investment advisory firm. The Firm offers the
following advisory services to its institutional and high net worth clients:
Comprehensive Investment Consulting
The Firm provides comprehensive investment consulting services on a non-discretionary basis to assist
each client in reaching its own investment decisions. While the Firm does make investment
recommendations, clients retain all authority and discretion over investment decisions. Clients also retain
full responsibility for ensuring the accuracy and completeness of all documents and communications they
submit to investment managers and other service providers and authority to direct the transfer or
movement of assets within their accounts. Clients are responsible for informing us of any changes in
information in the clients’ circumstances that may affect the services we provide.
Outsourced Investment Solutions
Prime Buchholz’s flexible Outsourced Investment Solutions can be tailored to meet a client’s oversight/
decision making needs. Functioning as an outsourced investment staff, Prime Buchholz streamlines the
investment decision-making and implementation processes to reduce the burden on our clients. Our
Outsourced Investment Solutions are available on either a discretionary or non-discretionary basis. Our
clients’ objectives are paramount and we seek to fully understand each client’s full financial picture in an
effort to meaningfully develop a top-tier investment program.
Performance Reporting and Portfolio Analytics
Prime Buchholz offers performance reporting and portfolio analytic services to clients through
PrimePlus®, our proprietary online platform. Access to PrimePlus® is generally included in the
Comprehensive Investment Consulting and Outsourced Investment Solutions services provided to clients.
Other customized services are mutually agreed upon by Prime Buchholz and the client in the investment
advisory agreement and, in some instances, Prime Buchholz also provides performance reporting only
services to clients. Clients may impose reasonable restrictions on investing in certain types of investments.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. Prime Buchholz generally provides investment
recommendations and/or
management to its clients with respect to products managed by other investment managers.
Recommendations and management of assets may relate to and include investments in mutual funds,
hedge funds, private equity vehicles, commingled trusts, separate accounts, exchange-traded funds
(“ETFs”), and interests in partnerships that invest in real estate, gas, oil, and other commodities. At times,
we may also invest client assets in U.S. Treasury bonds when directed to do so.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client’s stated investment objectives, tolerance for
risk, liquidity needs, and suitability.
Since Prime Buchholz clients’ assets under advisement are primarily invested with other investment
managers, clients should refer to the selected investment manager’s firm brochure or other disclosure
document for a full description of the services offered. If a client’s assets are invested with an investment
manager in a separate account, we provide the selected manager(s) with the client’s IPS or guidelines. The
manager(s) creates and manages the client’s portfolio based on the client’s individual needs as defined in
the IPS or guidelines. Prime Buchholz monitors the manager’s compliance with the client’s investment
guidelines.
We have established practice areas designed to share best practices, implementation strategies, and current
trends to better serve our clients. Our practice areas focus on the needs of distinct client groups including,
but not limited to, educational, community foundation, private foundation, high net worth, healthcare and
insurance, mission-aligned investing, and retirement plan clients.
We also partner with clients to align their investment programs with their missions. We work with these
clients to, among other things, provide organizational and donor education, recommend mission-aligned
strategies across asset classes, create investment policy statements that incorporate their missions and
philosophies, develop socially responsible guidelines, quantify portfolio exposure to products or industries,
set priorities for implementation, and create monitoring tools to track progress toward meeting mission-
aligned goals.
Regulatory Assets Under Management
As of December 31, 2023, Prime Buchholz had regulatory assets under management of $10.4 billion, of
which $4.9 billion was managed on a discretionary basis and $5.5 billion was managed on a non-
discretionary basis.
In addition to its regulatory assets under management, Prime Buchholz provides a range of consulting
and/or reporting services to clients, representing more than $68 billion in assets as of December 31, 2023.