General Information
A. Montag & Associates, Inc. (“MONTAG”, “MONTAG Wealth”, or “MONTAG Wealth Management”) was
formed in 1982 and provides portfolio management and general consulting services to our clients.
John and Edward (“Ned”) Montag are the principal owners of MONTAG. Please see Exhibit A, Brochure
Supplements, for more information on these principal owners and other individuals who formulate investment
advice and have direct contact with clients or have discretionary authority over client accounts.
As of December 31, 2023, MONTAG managed $2,491,378,438 on a discretionary basis, and $15,638,252 of
assets on a non-discretionary basis.
SERVICES PROVIDED
At the outset of our relationship, we spend time with you, asking questions, discussing your investment
experience and financial circumstances, and broadly identifying your major goals. During this data-gathering
process, we may also address areas such as general cash flow planning, retirement planning, and insurance
analysis in order to more effectively develop your Investment Objectives.
The Investment Objectives represent a financial outline based on your financial circumstances and goals, and
your risk tolerance level. They are also a reflection of your future goals and outline the types of investments
we will make or recommend on your behalf to meet these goals. Your Investment Objectives will be discussed
regularly with you.
When we provide general consulting services, we will work with you to prepare an appropriate summary of the
specific project(s) to the extent necessary or advisable under the circumstances.
Portfolio Management
As described above, at the beginning of our relationship, we meet with you, gather information, and perform
research and analysis as necessary to develop your Investment Objectives. The Investment Objectives will
be updated from time to time when requested by you, or when determined to be necessary or advisable by us
based on updates to your financial or other circumstances.
To implement your Investment Objectives, we will manage your investment portfolio on a discretionary basis.
As a discretionary investment adviser, we will have the authority to supervise and direct the portfolio without
prior consultation with you.
Notwithstanding the foregoing, you may impose certain written restrictions on us in the management of your
investment portfolio, such as prohibiting the inclusion of certain types of investments in an investment portfolio
or prohibiting the sale of certain investments held in the account at the commencement of the relationship. You
should note, however, that restrictions imposed by you may adversely affect the composition and performance
of your investment portfolio. You should also note that your investment portfolio is treated individually by giving
consideration to each purchase or sale for your account. For these and other reasons, performance of your
investment portfolio within the same investment objectives, goals and/or risk tolerance as other client portfolios
may differ and you should not expect that the composition or performance of your investment portfolio would
necessarily be consistent with other similar clients of ours.
Financial Planning
One of the services offered by MONTAG is financial planning, described below. This service may be provided
as a stand-alone service or may be coupled with ongoing portfolio management.
Financial planning generally includes advice that addresses one or more areas of a client's financial situation,
such as estate planning, risk management, budgeting and cash flow controls, retirement planning, education
funding, and investment portfolio design. Depending on a client’s particular situation, financial planning may
include some or all of the following:
• Gathering factual information concerning the client's personal and financial situation;
• Assisting the client in establishing financial goals and objectives;
• Analyzing the client's present situation and anticipated future activities in light of the client's financial
goals and objectives;
• Identifying problems foreseen in the accomplishment of these financial goals and objectives and
offering alternative solutions to the problems;
• Making recommendations to help achieve retirement plan goals and objectives;
• Designing an investment portfolio to help meet the goals and objectives of the client;
• Providing estate planning;
• Assessing
risk and reviewing basic health, life, and disability insurance needs; or
• Reviewing goals and objectives and measuring progress toward these goals.
Once financial planning advice is given, the client may choose to have MONTAG implement the client’s
financial plan and manage the investment portfolio on an ongoing basis. However, the client is under no
obligation to act upon any of the recommendations made by MONTAG under a financial planning engagement
and/or to engage the services of any recommended professional.
Retirement Plan Advisory Services
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring that
prudent procedural steps are followed in making investment decisions. We will provide Retirement Plan
consulting services to Plans and Plan Fiduciaries as described below. The particular services provided will be
detailed in the consulting agreement. The appropriate Plan Fiduciary(ies) designated in the Plan documents
(e.g., the Plan sponsor or named fiduciary) will (i) make the decision to retain our firm; (ii) agree to the scope
of the services that we will provide; and (iii) make the ultimate decision as to accepting any of the
recommendations that we may provide. The Plan Fiduciaries are free to seek independent advice about the
appropriateness of any recommended services for the Plan. Retirement Plan consulting services may be
offered individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan Fiduciaries
may retain investment advisers for various types of services with respect to Plan assets. For certain services,
we will be considered a fiduciary under ERISA. For example, we will act as an ERISA § 3(21) fiduciary when
providing non-discretionary investment advice to the Plan Fiduciaries by recommending a suite of investments
as choices among which Plan Participants may select. Also, to the extent that the Plan Fiduciaries retain us
to act as an investment manager within the meaning of ERISA § 3(38), we will provide discretionary investment
management services to the Plan.
When retained as an investment manager within the meaning of ERISA § 3(38), we provide continuous and
ongoing supervision over the designated retirement plan assets. We will actively monitor the designated
retirement plan assets and provide ongoing management of the assets. When applicable, we will have
discretionary authority to make all decisions to buy, sell, or hold securities, cash or other investments for the
designated retirement plan assets in our sole discretion without first consulting with the Plan Fiduciaries. We
also have the power and authority to carry out these decisions by giving instructions, on behalf of the Plan
Fiduciaries, to brokers and dealers and the qualified custodian(s) of the Plan for our management of the
designated retirement plan assets.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act of
1974 (“ERISA”) and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a special
rule that requires us to act in your best interest and not put our interests ahead of yours. Additional disclosure
may be found elsewhere in this Brochure or in the written agreement between you and MONTAG.
Sub-Adviser Services
From time to time, MONTAG will serve as a sub-adviser to other investment advisers (each an “Umbrella
Adviser”). In these instances, MONTAG is retained to manage all or a portion of selected clients of the
Umbrella Adviser. Specific goals and objectives are set by the Umbrella Adviser, which is also responsible for
client communications.
General Consulting
In addition to the foregoing services, we may provide general consulting services to you. These services are
generally provided on a project basis, and may include, without limitation, minimal cash flow planning for certain
events such as education expenses or retirement, estate planning analysis, income tax planning analysis and
review of your insurance portfolio, as well as other matters specific to you as and when requested by you and
agreed to by us. The scope and fees for consulting services will be negotiated with you at the time of
engagement for the applicable project.