Adviser Profile

As of Date 12/16/2025
Registration SEC, Approved, 02/21/1980
ADV Location MILWAUKEE, WI, United States
Contact Info 414 xxxxxxx
Websites
AUM* 1,314,238,097 27%
of that, discretionary 1,314,238,097 27%
Number of Employees 9 29%
of those in investment advisory functions 9 29%
Private Fund GAV* 0
Avg Account Size 1,402,602 18%
% High Net Worth 27.32% 14%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

1B 1B 939M 751M 563M 375M 188M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker67066G104 Stock NameNVIDIA CORPORATION COM $ Position$63,079,373 % Position6.00% $ Change9.00% # Change-5.00%
Stck Ticker02079K107 Stock NameALPHABET INC CAP STK CL C $ Position$59,324,461 % Position6.00% $ Change19.00% # Change-3.00%
Stck Ticker92206C409 Stock NameVANGUARD SHORT-TERM CORPORATE BOND ETF $ Position$53,369,747 % Position5.00% $ Change-1.00% # Change0.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP COM $ Position$42,117,013 % Position4.00% $ Change1.00% # Change1.00%
Stck Ticker235851102 Stock NameDANAHER CORP DEL COM $ Position$25,837,850 % Position3.00% $ Change1.00% # Change1.00%
Stck Ticker872540109 Stock NameTJX COS INC NEW COM $ Position$28,960,892 % Position3.00% $ Change-6.00% # Change-1.00%
Stck Ticker023135106 Stock NameAMAZON COM INC COM $ Position$30,148,818 % Position3.00% $ Change12.00% # Change-2.00%
Stck Ticker278865100 Stock NameECOLAB INC COM $ Position$30,810,644 % Position3.00% $ Change4.00% # Change-1.00%
Stck Ticker747525103 Stock NameQUALCOMM INC COM $ Position$27,691,705 % Position3.00% $ Change34.00% # Change-7.00%
Stck Ticker929740108 Stock NameWABTEC COM $ Position$34,426,387 % Position3.00% $ Change0.00% # Change-7.00%

Brochure Summary