Enlightened Finance LLC (“Enlightened”) is a Floridia Limited Liability Company. We were incorporatedin
2022 under Florida law, prior to 2022 we were incorporated under Michgian Law. We are registered
with the following states, Michigan (April of 2016), Florida (March of 2018), California (April of 2018),
Texas (June of 2018), and Indiana (October of 2021).
Alexander L. Martin is the principal owner of the company. Please see pages 10-12 of this document for
further detail about Mr. Martin.
Enlightened was formed with the intent of delivering logical, independent, and transparent advice to a
broad range of clients. It is our belief that investment advice does not have to be complicated or difficult
to understand in order to be sound. Exactly the opposite is actually the way we believe it should be. To
this end, we offer individual financial planning for a fixed fee or on-going consultation for a percentage
of the agreed upon assets. In each of the following descriptions of services, clients can expect to receive
tailored, customized advice based on their individual needs, goals, and tolerance for risk. This will
include an interview session to get to know the client’s specific needs and requirements as well as a plan
that will be executed by Enlightened on behalf of the client. Enlightened may use model allocations,
together with a specific set of recommendations for each client based on their personal restrictions,
needs, and targets. Clients may impose restrictions in investing in certain securities or types of securities
in accordance with their values or beliefs.
Most portfolios will include or be designed with the intention of using a majority of ETFs and individual
fixed income securities. Other securities, due primarily to legacy assets transferred into the account, will
be included to the extent they represent a material benefit to the client (e.g., low basis holdings,
sentimental attachment, values-based investments).
Custom Consultation and Financial Planning– Individual consultation can define a broad range of
services covering a broad range of assets. Financial plans and financial planning may include but are not
limited to: investment planning; life insurance; tax concerns; retirement planning; business advice;
education planning; and debt/credit planning. You can expect fees to be quoted in a manner
commensurate with the services you would like performed. Fixed fees for financial projections, forensic
analysis, one-time manager or consultant reviews or second opinions would be common examples of
this type of service. Actual fees will be agreed to between you, your advisor, and Enlightened.
In offering financial planning, a conflict exists between
the interests of the investment adviser and the
interests of the client. The client is under no obligation to act upon the investment adviser's
recommendation, and, if the client elects to act on any of the recommendations, the client is under no
obligation to affect the transaction through the investment adviser.
Written Acknowledgement of Fiduciary Status - When we provide investment advice to you regarding
your retirement plan account or individual retirement account, we are fiduciaries within the meaning
of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money creates some
conflicts with your interests, so we operate under a special rule that requires us to act in your best
interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
On-going Management – Management of this type would typically incorporate developing an
appropriate asset allocation and researching individual investments or investment managers to fulfill the
asset allocation requirements. After the initial implementation of the portfolio, we will monitor your
investments and make performance and other relevant information available to you electronically on a
daily basis. You may meet in person, talk over the phone, correspond by email or not communicate at
all in any given quarter.
The content and format of portfolio correspondence may vary from client to client. We provide
reports and information based upon the specific circumstances and needs of the client, and upon
the reporting protocol from time to time adopted by us.
While the description above is a common scenario, it is possible that your situation is different and that
“on-going” could mean something different. If this is the case, all parties must agree in writing regarding
the expectations and fee.
We do not participate in any wrap-fee programs.
Current Assets Under Management
As of December 2022, Enlightened Finance LLC manages $ 114,887,795 discretionary and $ 1,459,451 non-
discretion assets under management.