Overview
truEdge Asset Management, LLC (“truEdge”) is a limited liability company organized in 2022 that
provides investment management and investment advisory services through independent
(“Advisor(s)”) for use with Advisors’ clients (each a “Client”) and individual clients of truEdge. The
Firm is registered as an investment adviser with the SEC pursuant to the Investment Advisers Act of
1940 (“Advisers Act”).
truEdge operates a Turnkey Asset Management Platform (“TAMP”) and provides digital advisory tools
that investment advisors rely on for managing their client accounts. In a TAMP, clients typically work
directly with their primary investment advisor to determine their investment needs given their unique
circumstances. The primary investment advisor then relies on truEdge to purchase and sell securities,
monitor investments, and perform various other functions. This enables investment advisors to focus
their efforts on the individual needs of their clients. Typically, advisors will engage with truEdge in a
sub-advisory capacity, however in certain circumstances clients will work directly with truEdge.
Our model marketplace third-party models from industry-leading providers. Through our TAMP and
model universe, we ensure advisors have compliant and scalable solutions to fit virtually any client
need. Additionally, we offer our direct indexing models.
truEdge, as a Registered Investment Advisor, consulting to individuals, pension and profit- sharing
plans, trusts, estates, charitable organizations, business entities and corporations (the “client” or
“client account”). When investing model portfolios, truEdge generally has the discretion to determine
when to purchase or sell securities. Models are updated and rebalanced within 24 hours of the
issuance of a change to the model by the Manager.
When creating portfolios for clients, our recommendation is based on each client’s needs, portfolio
restrictions, if any, and financial goals and risk tolerances. We typically offer advice regarding equity
securities (including exchange-listed, over the counter and foreign issuers), corporate debt,
commercial paper, certificates of deposit, municipal securities, investment company securities, and
U.S. government securities, option contracts on securities, and real estate funds.
truEdge will work with the client to complete an investor profile questionnaire that discusses the
client’s financial condition, investment objectives, liquidity requirements, risk tolerance, time
horizons, and any restrictions on investing. Along with client discussions, this process enables us to
determine the portfolio best suited for the client’s investment objectives and needs. Once the client’s
investment portfolio has been designed and investments have been allocated, we will provide
ongoing portfolio review and management services.
truEdge participates in a wrap fee program for some investment advisory relationships.
There is no difference between the way we manage those accounts and any other account we
manage. We receive a portion of the wrap fee for the services we provide.
We provide investment advice on either a discretionary or non-discretionary basis. As of December
31, 2023, truEdge managed $280,798 of regulatory assets on a discretionary basis and $0 million of
regulatory assets on a non-discretionary basis.