FIRM INFORMATION
Heritage Oak Wealth Advisors (“Heritage Oak,” “we,” “us,” “our”), formed on April 5, 2019, is a registered
investment advisory firm located in Santa Rosa Beach, FL. We have been a registered investment advisory
firm since 2022.
PRINCIPAL OWNERS
Heritage Oak is owned and controlled by Micah Gibson, its Founder, and Chief Compliance Officer.
INVESTMENT ADVISORY SERVICES
Asset Management Services:
We provide asset management services in which we manage your custodial accounts and provide you
with continuous and ongoing supervision of your custodial accounts. Our services provide additional
investment opportunities among stocks, bonds, mutual funds, exchange-traded funds (ETFs), Real Estate
Investment Trusts (REITs), options, and additional securities.
Financial Planning and Consulting Services:
We provide various financial planning and consulting services that find ways to help you understand your
overall financial situation and help you set financial objectives. We accomplish this by helping you review
your financial goals, tax planning strategies, asset allocation, risk management, retirement planning, and
other areas and objectives such as budgeting, education planning, cash flow planning, charitable planning,
lines of credit analysis, insurance analysis, business financial planning, mortgage/debt analysis, and real
estate analysis. Generally, such financial planning and consulting services will involve preparing a financial
plan or rendering a financial consultation based on your financial goals and objectives. We will summarize
our services to you in a written plan, which will typically include general recommendations for a course of
action or specific actions to be taken by you. Implementation of the recommendations will be at your
discretion. We provide our financial planning and consulting services on an ongoing basis.
Ongoing Financial Planning and Consulting Services
Upon completion of the client’s financial plan or consulting engagement, we will revisit all or some of the
following areas of analysis: financial goals, tax planning strategies, asset allocation, risk management,
retirement planning, and other areas and objectives such as budgeting, education planning, cash flow
planning, charitable planning, lines of credit analysis, insurance analysis, business financial planning,
mortgage/debt analysis, and real estate analysis throughout the course of a year via scheduled meetings,
calls, or follow-up emails to ensure that the initial recommendations in the financial plan or consulting
engagement are implemented or to make adjustments to the Client’s financial plan and/or the Client’s
objectives.
Retirement Plan Consulting Services:
We provide advisory services to plan sponsors of employer-sponsored retirement plans for which it has
been specifically engaged, in addition to supporting affiliated companies through other non-advisory
services to retirement plans for corporations and other business
entities. Such advisory services can
include selection and/or de-selection and replacement of individual investment options pursuant to
agreed investment criteria.
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In choosing and monitoring investment options for employer-sponsored retirement plans, we look for
reliable fund companies that have a consistent track record and steady performance. Once a fund
company is identified for possible selection for a particular retirement plan product, we conduct an in-
depth review of the company’s operations, funds, and personnel before determining if the company’s
funds as investment options. Quantitative and qualitative factors, such as regional exposure, fund
management, and asset size/growth, are also evaluated. The fund companies are monitored on a
continuous basis at the firm level. We will assist in the construction of the portfolio by ensuring that all
core asset classes are covered to offer full diversification opportunities. However, the final decision of
which funds to select is up to the plan sponsor and/or consultant.
Third-Party Money Management Services:
We can recommend third-party money managers (“TPMMs”) to manage part or the client’s entire
portfolio. TPMMs will be recommended when the TPMMs’ philosophy, investment strategy, and style
meets the client's financial situation, investment objectives, and risk tolerance. The asset management
services provided by the TPMMs, the compensation to be paid, and other terms of the relationship
between the client and the TPMMs will be described in the TPMMs’ disclosure documents and its
managed account agreement. We will receive a portion of the investment advisory fee paid by the client
to the TPMMs.
TAILORED INVESTMENT ADVISORY SERVICES AND RESTRICTIONS
Heritage Oak offers the same suite of services to all our clients; however, specific recommendations and
their implementation are dependent upon the individual client’s current financial situation, such as
income, net worth, and risk tolerance levels.
On a case-by-case basis, our clients can impose restrictions on investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions prevent us from properly
servicing the client’s account or if the restrictions would require us to deviate from our standard suite of
services, we reserve the right to end the relationship.
We can request additional information and documentation, such as current investments, tax returns,
insurance policies, and estate plans. We will discuss your investment objectives, needs, and goals, but you
must inform us of any changes. Unless directed by you, we do not independently verify any information
provided to us by you or your attorney, accountant, or other professionals.
WRAP FEE PROGRAMS
Heritage Oak does not participate in, recommend, or offer wrap fee programs.
ASSETS UNDER MANAGEMENT
As of December 31, 2023, Heritage Oak manages $177,775,389 on a discretionary basis only.