OneAscent Family Office, LLC (“OAFO”) provides investment advisory and family office services to
high net worth clients. OAFO has been in business since October 2022, and is principally owned by
OneAscent Holdings, LLC, which in turn is principally owned by Harry Pearson and Rob Grubb.
OAFO’s mission is to provide the services necessary to protect and enhance the wealth for each family
we serve, to assist in the pursuit of leadership in stewardship and philanthropic endeavors, to secure a
sound future for the current and future generations, and to ensure that future generations understand the
responsibility of their inheritance and how they can benefit themselves and the world as they preserve and
enhance the mission and legacy of their family.
Asset Management
Asset management services may be provided on either a “discretionary” or “non-discretionary” basis.
When a client engages the firm to provide asset management services on a discretionary basis, we will
monitor your accounts to ensure that they are meeting your investment objectives. If any changes are
needed to your investments, we will make the changes. These changes may involve selling a security or
group of investments and buying others, utilizing a separate account (third-party) manager, or keeping
the proceeds in cash. We may also allocate some or all of your assets to a Unified Managed Account
platform through our advisory affiliate OneAscent Investment Solutions LLC. You may at any time place
reasonable restrictions on the types of investments we may use on your behalf, or on the allocations to
each security type, though such restrictions may limit the potential performance of your portfolio. You
will receive at your request written or electronic confirmations from your account custodian after any
changes are made to your account. You will also receive statements directly from your account custodian.
Clients engaging us on a discretionary basis will be asked to execute a Limited Power of Attorney
(granting us the discretionary authority over the client accounts) as well as a written agreement that
outlines the responsibilities of both the client and the firm.
Asset management services may be provided to client accounts held at a custodian that is not directly
accessible by the firm (“Held Away Accounts”). The firm may, but is not required to, manage these Held
Away Accounts using the Pontera Order Management System that allows the Firm to view and manage
these assets.
Asset management services may be provided to clients by utilizing fee-based annuity and insurance
options via a third-party platform.
In certain limited circumstances, and in the discretion of the firm, a client may engage the firm to provide
investment management services on a non-discretionary basis. This means the firm monitors the accounts
in the same way as for discretionary services. The difference is that changes to your account will not be
made until we have confirmed with you (either verbally or in writing) that our proposed change is
acceptable to you.
Unified Managed Accounts and OneAscent Investment Solutions LLC
As mentioned above, we may allocate some or all your assets to our advisory affiliate, OneAscent
Investment Solutions LLC (“OAIS”), an advisory affiliate of OAFO. OAIS can create a Unified Managed
Account or “UMA”, which is a single portfolio with a mix of asset classes and investment positions
through the use of model portfolios, which may consist of third-party managers, and to a lesser extent,
other investment options such as mutual funds and exchange traded funds. This is accomplished with the
use of an Overlay Manager. The Overlay Manager that OAFO has selected is Adhesion Wealth Advisors
Solutions (“Adhesion”), which provides portfolio trading, re-balancing, reporting and other
administrative services. Each UMA is designed to meet a specific goal, while maintaining diversification
to mitigate short term risk, and at the same time positioned to appreciate and create income for the
investor. UMAs are created by OAIS and accessed by other advisors (including OAFO’s advisory teams)
for their clients.
OAFO provides UMA services on a discretionary basis, meaning that you will grant OAFO discretionary
authority to manage your account through the selection of an Overlay Manager, third-party managers,
and other investment options. In addition, you will authorize your account custodian to follow our
instructions as well as instructions given by Adhesion to effect transactions, deliver securities, deduct
fees, and take other actions with respect to your account. We retain the right to replace any third-party
manager on discretionary basis. You will not have a direct contractual relationship with Adhesion or any
other third-party manager.
When clients engage OAFO to provide UMA services, the client and OAFO will execute an Investment
Management Agreement that describes the services to be provided, the fees for the service, other expenses
related to the provision of the investment management services, and how to terminate the agreement.
Depending on the service a client has selected, OAFO will separately provide each client with the
applicable disclosure documents for any third-party manager or service providers utilized, which includes
information about their services, model portfolios, investment strategies at or before execution of our
Investment Management Agreement.
Tax Overlay Manager Services
For clients who elect, OAFO offers tax overlay management services as an additional option for accounts
utilizing the UMA Program through the Overlay Manager, Adhesion. Tax overlay management services
are an additional service and will increase the management fee. Clients are no under no obligation to elect
to receive tax overlay management services. Adhesion will develop a tax strategy for your account based
on the information and instructions provided by us on your behalf. Tax overlay management services in
an investment account offer benefits and limitations, as described below. The tax strategy developed for
you by Adhesion is provided solely in connection with your account and the Overlay Manager does not
provide general tax planning services. If you do elect the tax overlay management services option, please
consider the following:
• The Tax Overlay Manager will implement tax overlay management services based on the
information and instructions provided for your account(s).
• The Tax Overlay Manager does not provide general tax advice, tax return preparation or tax
planning services.
• The Tax Overlay Manager will seek to reduce the overall tax burden of the account
while seeking
to maintain the risk and return characteristics of the model portfolios received from Strategists
and/or Managers.
• When providing tax overlay management services to the account, short-term gains are avoided
where possible, but long-term gains are not limited unless you have requested a mandate to limit
realized long-term gains.
The Overlay Manager will provide tax overlay management services with the assumption that the Overlay
Manager will continue to provide services to the account for an entire tax year. The termination or
removal of the overlay management services before the completion of an entire tax year may result in
adverse tax consequences, including without limitation realization of short-term capital gains. Regardless
of your account size or any other factors, we strongly recommend that you continuously consult with a
tax professional prior to and throughout the investing of your assets.
The Tax Overlay Management Services are offered at an additional cost to you.
Financial Planning
In most cases, the client will supply an OAFO representative with information including income,
investments, savings, insurance, age, the values the client would like to see advanced as part of their
planning process, and many other items that are helpful to the firm in assessing financial goals. The
information is typically provided during personal interviews and supplemented with written information.
Once the information is received, we will discuss your financial needs and goals with you and compare
your current financial situation with the goals you state. Once these are compared, we will create a
financial and/or investment plan to help you meet your goals, and work with you to educate you about
household finances and investments.
The plan is intended to be a suggested way to achieve financial goals in keeping with the client’s values.
Not every plan will be the same for every client. Each one is specific to the client who requested it.
Because the plan is based on information supplied by you, it is very important that you accurately and
completely communicate to us the information we need. Also, your circumstances and needs may change
as your engagement with us progresses. It is very important that you continually update us with any
changes so that if the updates require changes to your plan, we can make those changes. Otherwise, your
plan may no longer be accurate.
Family Office Services
For clients who elect, OAFO provides family office services. Family office services include the following:
• Goals Assessment: The process by which client’s desires regarding current income, planning
giving, and the passing on of both financial assets and values are developed and guided by OAFO.
The process may include discussions with heirs and other professionals as well as the client. The
outcome provides the framework to discover and formalize the Family Mission, Family Values,
and Family Governance to accomplish the Family Missions, honor the Family’s Values, and pass
both on to the generations that follow.
• Assisting the client in development of strategies in relation to family governance, stewardship,
legacy planning, goal planning, succession planning, and investment and assets management
strategies in relation to the family’s businesses, investment, and lifestyle assets.
• Advising on the selection and appointment of third-party professionals to be engaged in
connection with the affairs of the client including but not limited to legal advisers, tax advisers,
trustees, corporate administrators, bankers, investment advisers, investment managers, insurance
specialists and property managers (collectively referred to as “third-party professionals”)
including advising on the scope of their services and their terms of business, arranging and
attendance at interviews.
• Ongoing liaison with third-party professionals involved with the client’s family’s affairs, and
coordinating information and advice provided by third-party professionals.
• Advising the client on appropriate performance standards or benchmarks for third-party
professionals, and, where requested, monitoring the performance of third-party professionals
against such standards or benchmarks and reporting to the client in respect thereof.
• Project Management: In relation to any specific investment, legal, structuring, or other project
being undertaken by the client or any Entity: (i) discussion and receiving instructions in relation
to the project; (ii) assistance in defining the issues which might arise in relation to the project
begin undertaken (such as tax, corporate structure, family, emigration/relocation and so on); and
(iii) assisting in selection, appointment and briefing of third-party professionals (if any) to be
involved in the project, including: instructing and liaising with third-party professionals in
relation to the project; assisting the client family office, trustees and corporate administrators in
the implementation of advice received from third-party professionals (but not including the
preparation, drafting or finalization of legal or corporate documents).
• Reporting Services. (i) The development of a format and agreed schedule for such regular
reporting to the client and/or client’s family office as OAFO might advise to be appropriate to the
circumstances of the client, which reports may if so required by the client include consolidated
reports reflecting the assets of the client including performance analysis in relation thereto and
shall include such reports concerning borrowings, contractual obligations, guarantees or other
contingent exposures, cash flow projections, currency exposures, or cash utilization reports as
may be agreed upon. (ii) Preparation and delivery of such reports in an agreed format and in
accordance with an agreed schedule. (iii) Reporting services do not include the maintenance of
books of account of the client or provision of any IT software or hardware expertise. In the event
that specialist assistance is required in these areas, appropriately qualified third-party
professionals may be appointed.
• Other: Such other services as shall be provided from time to time by any member of OAFO at the
request of the client and may not be subject to separate written terms of engagement from time to
time with the relevant member or Affiliate of OAFO.
Assets Under Management
As of December 31, 2023, OAFO has $93,756,318.00 in assets under management across 98 accounts.