A. Description of the Advisory Firm
Heritage Family Offices, LLP (“HFO”), was formed in July 2018 and based in Phoenix, Arizona. HFO
and has been providing investment advisory services since November 2022. HFO’s principal
owners are Michael Frost, Ralph Nelson III and David Maxey. David Maxey is the Chief Compliance
Officer (CCO). HFO is a member of a family of companies that are separately owned by a common
group of individuals.
B. Types of Advisory Services
WEALTH MANAGEMENT
HFO offers wealth management services to advisory Clients. HFO will offer Clients ongoing wealth
management services through determining individual investment goals, time horizons, objectives,
and risk tolerance. Investment strategies, investment selection, asset allocation, portfolio
monitoring and the overall investment program will be based on the above factors. HFO manages
assets on a discretionary basis, meaning the Client will sign a limited trading authorization or
equivalent allowing HFO to determine the securities to be bought or sold and the amount of the
securities to be bought or sold. HFO will have the authority to execute transactions in the account
without seeking Client approval on each transaction.
HFO may also select and appoint one or more Sub-Advisor(s) to provide Sub-Advisor Services to
Client’s Account. Such Sub-Advisor Services will be as determined by HFO. Such Sub-Advisor(s), in
providing Sub-Advisor Services, shall have all of the same authority relating to the management,
including fee deduction authority, of Client’s Account as is granted to HFO. In addition, at HFO’s
discretion, HFO may grant such Sub-Advisor(s) full authority to further delegate such discretionary
investment authority to other Money Managers. Client will agree to such authority within HFO’s
Advisory Agreement. All fees paid by Client to HFO are exclusive, and in addition to the fees paid to
Sub-Advisor.
HFO may also recommend that certain qualified Clients consider an investment in private
funds/offerings. HFO’s role relative to the private investment funds can include, but not limited to,
initial and ongoing due diligence, fund management, and investment monitoring services. HFO’s
Clients are under no obligation to consider or make an investment in private investment fund(s).
Each prospective private fund investor will be required to complete a Subscription Agreement or
similar application, pursuant to which the Client shall establish that he/she is qualified for
investment in the fund and acknowledges and accepts the various risk factors that are associated
with such an investment. Please see Item 8 for more information on the risks associated with this
type of investment.
FAMILY OFFICE & FINANCIAL PLANNING SERVICES
HFO provides Clients with information, advice and recommendations about matters including:
asset allocation; portfolio construction; financial planning - including family governance and
succession planning; investment manager selection; estate planning; tax planning, tax return
preparation and book keeping, and insurance. Each of our Clients is served by a team led by a
designated Advisor, and is supported by our in-house investment team and subject matter experts.
• Clearly communicated, actionable, and concise information, advice, and recommendations;
• Subject-matter expertise and support across wealth management disciplines;
• Access to high-quality investments and financial services;
• Coordination of Clients’ “ecosystems” of professional and financial service providers to
ensure the Client’s advisors are focused on their goals; and
• Administrative capabilities to organize and manage the detail and complexity of our Clients’
wealth
Financial planning services, which involve preparing a written financial plan covering specific or
multiple topics. We provide full written financial plans, which typically address the following topics:
Investment Planning, Retirement Planning, Insurance Planning, Tax Planning, Education Planning,
Portfolios Review, Asset Allocation, and Real Estate Planning. When providing financial planning
services, the role of HFO is to find ways to help our Clients understand their overall financial
situation and help them set financial objectives.
We also provide modular written financial plans which only cover those specific areas of concern
mutually agreed upon by the Client and HFO. A modular written financial plan is limited or
segmented and does not involve the creation of a full written financial plan. The Client should be
aware that there are important issues that may not be taken into consideration when the Client’s
investment adviser representative develops his or her analysis and recommendations under a
modular written financial plan. Written financial plans prepared by HFO do not include specific
recommendations of individual securities.
Our financial planning services do not involve implementing any transaction on the Client’s behalf
or the active and ongoing monitoring or management of their investments or accounts. The Client
has the sole responsibility for determining whether to implement our financial planning
recommendations. To the extent that the Client would like to implement any of our investment
recommendations through HFO or retain HFO to actively monitor and manage their investments,
they must execute a separate written agreement with HFO for our wealth management services.
HFO offers ongoing financial planning services which will include HFO providing one annual written
financial plan update (after delivery of an initial written financial plan by HFO) in addition to periodic
financial plan reviews. Periodic financial plan reviews will occur at least annually.
Results of the periodic financial plan review will be communicated to Client via in person meeting,
telephone consultation, or written report. Client recognizes that HFO’s ongoing financial planning
services are dependent upon Client timely providing HFO with current information pertaining to
Client’s financial situation, investment objectives and risk tolerance. Client will timely notify HFO of
any changes to Client’s financial situation or investment objectives. Upon beginning a periodic
financial plan review, HFO will contact Client to determine whether Client’s financial situation,
investment objectives or risk tolerance have changed, or if Client has any specific areas of concern
relating to Client’s financial plan.
Client understands that ongoing financial planning services do not include wealth management
services, implementation of HFO’s recommendations, or any other similar services.
For accounts not held by a custodian such as fixed annuities, 401ks, and other similar products,
the advisor may recommend allocations and/or provide consolidated reporting. If subject to the
Wealth Management Services engagement and fee, these outside accounts must be specified in
the Client’s agreement with HFO.
If a conflict of interest exists between the interests of HFO and the interests of the Client, the Client
is under no obligation to act upon HFO’s recommendation. If the Client elects to act on any of the
recommendations, the Client is under no obligation to affect the transaction through HFO.
C. Client-Tailored Services and Client-Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment strategies
are created that reflect the stated goals and objectives. Clients may impose restrictions on
investing in certain securities or types of securities. These restrictions may, however, prohibit
engagement with HFO.
D. Wrap Fee Programs
HFO does not participate in a Wrap Program.
E. Amounts Under Management
As of December 31, 2023, HFO provides management services for:
Discretionary Assets: Non-Discretionary Assets:
$352,160,341 $0